The Twisted Root Burger Co. began as a dream of two men. Jason and Quincy. These two men through hard work and determination fulfilled their vision of creating a restaurant that consistently delivers a quality burger with exceptional service and atmosphere. They have watched their vision grow from their flagship that took shape in late 2005 located in the neighborhood of Deep Ellum in Dallas, Tx. Following the success of the location which included being featured on the FOOD CHANNEL, they have gone on to open a total of 17 locations to date. The desire to expand and share their vision has remained strong and is one of the reasons why these two men are always happy to take on investors and utilize franchise rights to help grow their brand. …show more content…
is first and foremost a restaurant that specializes in burgers, both traditional and non-traditional. The restaurant industry in general is a highly competitive environment in which success usually depends on how a business can differentiate and capitalize on that differentiation. The Twisted Root Burger Co. has such a differentiation and considering the demographics of the proposed area for the business, it is expected to catch on rather quickly. Venison, elk, lamb, ostrich, kangaroo, emu, boar, and alligator in the form of a burger patty would be a very welcomed change to the fast food industry in Saigon/Ho Chi Minh City and a wonderful option to have for the community in general that we are looking to locate ourselves within. This selection alone is enough to differentiate us from the competition. Our businesses atmosphere and theme along with the various other menu items will also be quite appealing as a way to separate ourselves from any would be …show more content…
We have mentioned a few already such as population growth rate, age distribution, and attitude towards imported products. As a whole, the country spent an average of about 42 million towards the food industry. This shows that there is plenty of money spent in the food industry considering that the average income of the country is about 167 million, almost 1/3 of the gross income is spent towards food. To go along with food expenditure the disposable income of the country is near 140 million. The average spent per meal in an up class restaurant in Vietnam is between 15-30 dollars USD, this is around where our product would be priced. The biggest factor would be the average amount of money available per social class, the higher the class the more disposable income for food and leisure. Even though as we mentioned that poverty has dropped dramatically and is now below 3% this does not necessary correlate to exposable income for food. The youth of Vietnam come into play here as they are very open to change and competition in economic terms. The planned opening of the business in the southern region of Vietnam is also a boon in the sense that the southern half of Vietnam has been pro-western since the Vietnam conflict. With the youth of Saigon/Ho Chi Minh City being under a higher influence
Vietnam had no prosperous period before its independence in 1945. Since then Vietnam’s development path can be divided into three periods. The first period runs from 1945 to 1975 and was a period in which Vietnam was a major battleground of the Cold War with two Indochina wars. The First Indochina War (1946-1954) was between France, supported by the USA and its allies, and the communist force known as Viet Minh supported by China and the Soviet Union. The Second Indochina War was from 1954-1975. The USA and other members of the Southeast Asia Treaty Organization (SEATO) combined with the forces of the Republic of Vietnam (the South) to fight against the army of the Democratic Republic of Vietnam (the North), which was de facto supported by the Soviet Union and China. During this period, both market economy and central planning economic models were imported and mechanically applied in Vietnam. Neither model generated the expected results however, partly due to the two wars, a lack of necessary conditions for growth, and the general failure of the economic models adopted. As a result, real GDP per capita increased just 2.9 times (or 4.8% per year) over the period 1955-1973 (the peak year before the war’s end), with real GDP per capita increasing by just 64 percent (or 2.8 percent per year) (Tran et al. 2000).
A counter argument to the conclusion that we should not trust nor buy from our food industries could be the obvious reason that food is cheaper than ever before. When times are hard in America, we can always count on the cheap price of our fast food restaurants and their dollar menus. However, these cheap prices come at a high cost. The reason meat or grains, for example, are so cheap, is due to subsidizing the market. While this may be great for consumers, it is actually incredibly harmful to local farmers. Artificially driving down the prices
Throughout the company’s historic growth, one thing has remained constant: the commitment of its franchisees to providing personalized and convenient business solutions and a world-class customer experience. Industry
(see Fig. 1). Astonished, he confessed to the McDonald brothers, “I have never seen anything to equal the potential of the place of yours” (Kroc 11-12). Kroc understood the defining characteristics of a successful restaurant and believed that McDonald’s possessed them, so he obtained franchising rights to it and used compelling marketing techniques amassed through his career to expand (Kroc 72). In fact, his business partner’s wife, Aloyis Sonneborn commented on how persuasive Kroc could be; he was able to “make a hamburger sound as appealing as filet mignon” (Kroc 157).
Today what is known as In-N-Out Burger was first founded by Harry Snyder and his wife Esther Snyder in 1948. The first location was in Baldwin Park California (ReferenceforBusiness.com). Now with over 200 locations in California, Arizona, Nevada, Utah, and Texas it has been ranked number one in many polls (ReferenceforBusiness.com). Today its headquarters are in Irvine California.
In the end, the owners must agree and commit to a plan. If the owners stand firm with their decision and remain flexible and dedicated to the plan, success is imminent.
Glewwe, P., M. Gragnolati, and Zaman, H. 2000. Who Gained from Viet Nam’s Boom in the 1990s?An Analysis of Poverty and Inequality Trends. Policy Research Working Paper 2275, The World Bank, Washington, D.C.
Relying on our strong company legacy that is been in place since 1968, I believe that we can use that strategically to improve our overall marketing strategy and help achieve our overall goal of continued franchise expansion throughout the country. One of the most effective ways to capitalize on our company legacy and reputation is through product placement and advertising. I predict that our overall marketing strategy for developing products will be small at first. Any initial product placement will be on things like napkins, aprons and other apparel. You also investigate creating our own unique company logo. This will help to increase our brand recognition. Also, we can create our own website and have an interactive menu that allows our customers to order our products online and have them be ready for pickup at the restaurant location. After some initial trial and error, we can consider expanding our product line of items that have more prosper
Burger King adds value through the good quality products served. What the customers perceives is what the customer gets and sometimes more than what the custome...
We are going to see how their promotional strategy keeps the track of their mission statement, and how they try always to fulfill those dreams.
One of Burger King’s most important strengths is its strong market position. It is the second largest fast food chain in the world, trailing McDonald’s. There are 11,550 stores in 71 different countries. Its geographic diversification is a competitive advantage. Burger King’s slogan, “HAVE IT YOUR WAY,” and its’ famous “WHOPPER” brand are very recognized by all consumers. These two campaigns were created in the 70s and have stuck around ever since. Talking some numbers, between 2006 and 2008, the chain’s profitability increased from $170 million to $354 million. In 2010, $2.5 billion was expected to be made and Burger King was able to reach just those projections.
... this and their marketing strategy will be key if they are to remain viable, grow and compete in the market.
High price in imports. Because our main ingredient is imported from the U.S., the exportation and freight costs are higher than those compared to a local company.
· Burger King Corp. that offers an array of value-priced offerings and makes kitchen and drive through upgrades
By choosing to expand into markets later than other fast food restaurants Burger King hopes to avoid the problems of developing infrastructure and establishing a market base. For instance, by following McDonalds into Brazil, Burger King avoided the need to develop the infrastructure and mark...