Tim Hortons: National Identity

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Summary: “Tim Hortons: How a brand became part of our National identity” by Shamama Firdous In the August 27th, 2014 article from The Globe and Mail, “Tim Hortons: How a brand became part of our National identity”, Joe Friesen observes that the intended merger of Tim Hortons with Burger King is not an ordinary business transaction, since Tim Hortons’ effective infiltration of the Canadian identity has made it an epitome of its culture and values. Friesen goes on to explain the development of this association between the brand and Nation through the experiences of different consumers. One customer reminisces about his childhood trips to Tim Hortons, for ‘post hockey game’ donuts and hot chocolate, and considers it a place frequented by one

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