Summary: “Tim Hortons: How a brand became part of our National identity” by Shamama Firdous In the August 27th, 2014 article from The Globe and Mail, “Tim Hortons: How a brand became part of our National identity”, Joe Friesen observes that the intended merger of Tim Hortons with Burger King is not an ordinary business transaction, since Tim Hortons’ effective infiltration of the Canadian identity has made it an epitome of its culture and values. Friesen goes on to explain the development of this association between the brand and Nation through the experiences of different consumers. One customer reminisces about his childhood trips to Tim Hortons, for ‘post hockey game’ donuts and hot chocolate, and considers it a place frequented by one
and all. Another customer relates Tim Hortons with inclusion and diversity which are synonymous with Canadian trait of ‘acceptance’. Friesen maintains that some qualities of the founder Tim Horton (a professional ice hockey player) as perceived by Grant McCracken (a cultural anthropologist), for example; resoluteness, reliability and humility are very ‘Canadian’ and exemplify the brand well. Tim Hortons has become such a huge part of Canadian lifestyle that the word “double-double” is in the Oxford dictionary of Canadian English in appreciation of its use in normal place conversations. Several politicians, from Peter MacKay to Stephen Harper have given their endorsement, to show support for the ‘working class’ as it has been the greatest contributor to the brand’s prevalent status among fast food providers. The constantly running commercials, promoting the brand image are emotional, nostalgic and extremely relatable. Despite being considered average in taste by coffee enthusiasts, the ardent fans often go to great troubles for their Tim Hortons cup of coffee. In conclusion Friesen states that the idea of the merger is horrifying for Tim Horton’s patrons even though the management has assured that there will be no changes on the Northern side of the US border and it remains to be seen if the brand’s stance to stay ‘Canadian’ holds strong in the face of merged cultural ideals and the resulting obstacles.
Is Canada a nation or has its control just switched empirical hands? As Professor Hutcheson asked, did Canada go from "Colony to Nation or Empire to Empire?" This question has greatly influenced Canada's changing identity since her birth as a British colony with Confederation in 1867 to the present day. The purpose of this essay is to critically analyse the shifting Canadian identities between the years 1890 to 1960. The objective is to illustrate Canada's transforming identity by using the novels The Imperialist by Sara Jeanette Duncan, Barometer Rising by Hugh MacLennan, and Fifth Business by Robertson Davies and to connect the stories of each of these works of fiction to the varying political, economic, and social issues of their times. Each book is written by a prominent author, and portrays an accurate reflection of the demanding political, economic, and social concerns throughout the late nineteen and first half of the twentieth century of Canadian history. All of the novels reflect Canada's peripheral view of the world, as opposed to a central point of view, because throughout its history Canada has always been perceived as a secondary player. As George Grant says in his literary piece Lament for a Nation, Canada is "a branch plant society" , meaning Canada is controlled by another power. The essential question is where has Canada's loyalties traditionally lay and how has this shaped the Canadian identity. The Imperialist by Sara Jeanette Duncan, written in 1904 reflects a very British influenced Canada. At this time, Canada is still a British colony under British rule, and the people of Canada are very content to consider themselves British. The novel predominately ill...
What does it mean to be Canadian? What is Canada’s national identity? These are questions which are difficult to answer. The International and Universal Exposition in 1967, or otherwise known as Expo 67, was an exhibition held in Montreal, Quebec from April to October, which was celebrating Canada’s centennial. I found many primary and secondary sources that recognize how Canadians perceive national identity through the exhibition. The theme for the Expo was ‘Man and his World’ and this raised the sense of national pride for Canadians. I found some sources that looked at ‘Canadian National Identity’ as a whole; as well as Canadian National Identity for the Natives, the French Canadians and English Canadians. Themes that are recurrent include how to represent Canadian national identity at the exposition, the French/English relationship towards Expo 67, as well as the search for a united Canada.
The Dual Nation Theory took its heading starting in 1960, with the beginning of the sovereignty movement (Gorman, Robert F. 2008. 2018-2020). It truly took off, however, with the Quiet Revolution, where the idea of “maîtres chez nous” and the shift from being a distinct part of Canada to Quebec being a nation in its own right begins to take hold. Québécois nationalism defined Confederation as being an agreement between two peoples: the French and the English. “Quebec constitutes within Canada a distinct society, which includes a French-speaking majority, a unique culture and civil law tradition” (Chotalia, 1993). This is significant to mention because this is the theory that ultimately leads to the Three Nation Theory.
The 2012 Canadian Club Whisky ad uses gender roles attributes in order to persuade possible male consumers into consuming the product by appealing to their sense of masculinity. The goal is to reach men’s pride and lead them to believe that Canadian Club Whisky is capable of “helping” them achieve society’s ideal of a man through images and sentences that remind them of manhood.
Tim Horton's is a typical Canadian coffee shop. By observing and interpreting this setting, we can understand Canadian culture as it's expressed in that setting. Understanding this small part of Canadian culture can then be applied, in a broader way, to the culture of Canadian society. A certain language that is special to customers of Tim Horton's serves a purpose that most are not aware of, big business is changing and confusing our traditional culture with a new culture that is run and concerned with money by large corporations. Canadians are generally friendly and polite to one another but are not community oriented, they are more individualistic.
idea of what it is to be Canadian rather than always identifying with the place
The culture of Canada refers to the shared values, attitudes, standards, and beliefs that are a representative of Canada and Canadians throughout Canada's history, its culture has been influenced by American culture because of a shared language, proximity, television and migration between the two countries. Overtime, Canadian-American relations have helped develop Canada’s identity during the years 1945-1982; thus introducing changing social norms , media and entertainment. In support of this, due to the United States being approximately 9.25 times larger in population and having the dominant cultural and economic influence it played a vital role in establishing Canada’s identity. With Canada being its neighbour, naturally, the United States would influence their way of life upon Canada. In other words,
Canadians have come along way in their culture and identity. Canadians have participated in multiple wars and battles that have shaped our country and the people that live in this country. But it’s not just the violence what shaped our country but the people and traditions that originated outside of Canada and was brought here. European, British and French cultures and tradition have all influenced Canada’s culture and identity. (Blattberg, C. 13, January 02). Immigrants from all over the world have in the passed contributed to the way we view Canada and because of that we live in a safe, mosaic, multicultural country. (Blattberg, C. 13, January 02).There have also been the First Nations people who started Canada’s good reputation and because of them we have accomplished everything that we have done today. (Blattberg, C. 13, January 02).
Canada holds a very unique place around the world with exclusive characteristics, symbols and signs that sets Canada apart from other cultures and countries. In this Mr. Sub advertisement, Canadianness is produced in various ways throughout. Moreover, Mounties, lumberjacks, dog sleds, the color red,
Many people to this day still do not have a collective agreement on what is the Canadian identity? Depending whom you ask you may get a wide variety of answer spanning the spectrum of possibilities, more so now, than at any point of the history of our nation. This essay will investigate how Pierre Elliott Trudeau found himself as a Canadian, and will demonstrate how it is his surroundings in which he immersed himself that shaped who he became. It is only later in his life that he truly discovered himself as well as his identity. Through the use of John English's biography as our primary reference we will investigate the development in Trudeau's character as he becomes older and experiences turning points in his life.
payment for our country, free trade. All in all we have our own government, our
“ Canada 's national obsession seems to be its own identity.” For many years Canada has feared the increasing influence of its North American neighbors on its culture - the United States . It has become a matter of growing concern for the people of power and influence in Canada to maintain their separate cultural identity and to promote their own cultural norms. Gaetan Tremblay presents his views on this topic and does this from the perspective of a person living and working in Quebec.
Throughout Canada’s relatively short existence we have created quite a reputation for ourselves. Our great nation is known for many things , and I am proud to say that most are positive. Does Canada have a strong national identity? Anyone can see the answer is yes. Just take a look at the facts. For example, we are renowned for our peacekeepers and no other country is considered more peaceful. Without a doubt this is the type of identity we should work to keep.
BR was sold to Delta Foods in 1996 for US $2 billion. At this time, it was one of the largest fast-food chains in the world generating sales of US $6.8 billion. DF purchase of BR brought in a new cultural paradigm. DF is an individualistic, aggressive growth company with brands they believe are strong enough to support entry into new overseas markets without the need for local partnership. The DF strategy is one of direct acquisition and JV’s were not part of their strong suit. DF strategic implementation is based on hiring local managers directly or transferring seasoned managers from their soft drink and snack food divisions. The DF disdain for JVs is clearly reflected by their participation in only those JVs where local partnering was mandatory (e.g. China) to overcome regulatory barriers to entry. JVs had been the predominant strategy for BR which was unlike the DF outlook. Terralumen’s strategy was misaligned and out of sync with the DF strategy. This was unlike the complementarity that existed with BR’s strategy. This misalignment began to affect the JV relationship that had worked well with BR in the initial years. The failure of Terralumen and DF to recognize this fundamental cultural difference between their operational strategy styles i.e. Individualistic and Collectivism leads to their inability to proactively create steps for better alignment in the early period after acquisition, creating uncertainties and difficulties for both corporations. There is a lack of communication and virtually absence of trust between two new partners. DF appeared to be flexing its muscles in the relationship and using a more masculine approach compared to Terralumen’s more feminine approach. Both the corporations are strategically involved in a complex situation where they appear reluctant to address the issues at stake and move ahead together. The DF strategy of
Understanding the basic agreements and variable in the franchising process of a McDonald’s restaurant helps to shed light onto how the company has become such a global power in the food ser...