For many years, Amazon has been held as a gold standard of product distribution. They are highly efficient at providing quality products to their customers. According to Amazon, they are able to do so ethically. However, their history has not been without controversy. Most recently, the New York Times released a report that called treatment of their employees unethical (Kantor and Streitfeld). The purpose of this paper is to determine which of the four ethical theories Amazon would claim to be using as a guide to their social responsibility practices. I will begin with a brief description of Amazon and its company values, and an explanation of each ethical theory. Then, I will use Amazon as a case study for these theories. The last question I will address is whether Amazon’s practices are sustainable over time. Amazon is one of the largest brands in the world, reporting $23.18 billion in sales last quarter. They operate with a customer-first mentality. This is clear in their mission statement, which is as follows: “We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators (Amazon).” Amazon’s CEO, Jeff Bezos seeks to bring the highest quality products and most efficient services to their customers. According to critics of Amazon, Bezos’ goals have lent themselves to a …show more content…
Aristotle, argued that he could not judge a person on the basis of one example and wanted to look at the whole over time. Additionally he argued virtue was found between the extremes of each characteristic. Balance between the extremes of emotion was his main concern (Manning and Stroud 59). Virtue ethics requires one to strive for excellence, a process that happens over a long period of time. It includes learning about ethics, struggling with them, and eventually living ethically (Class
History”, n.d.). But the unbelievable pace at which Amazon added new products and new customers proved to be a formidable barrier for any competitors. Within the first 10 years Amazon accomplished an unbelievable feat; it had 49 million customers and 6.9 billion dollars in revenue, and it had done so by selling some products at a loss to build market share (Rivlin, 2005). At times it was difficult leveraging so much capital to grow market share, but Jeff Bezos’ focus on the customer and long term growth of the company proved to be the real reason Amazon didn’t fall prey to the .com bust like so many other internet
"Aristotle felt that virtue is the ability habitually to know the good and to do the good." (Dreisbach 2009, p. 84) However; what did he mean by this? Can a person be considered morally virtuous, if he is judged by a single action he has committed? What is virtue any way? Well according to Dictonary.com "virtue is moral excellence, righteousness and goodness. (Dictonary.com, 2014) Humans are not born virtuous or moral in nature. They are characteristics that are learned. Such as being compassionate, kind, honest or modest. Aristotle called them habits; habits are a learned behavior pattern. Some can be good, while other a course is not so good.
Amazon’s macro-environment is made up of six external factors: political, economic, environmental, technological, social, and legal conditions. These factors are important because they shape how the company operates and you must know each piece to be able to compete within the retail and eCommerce industry. An evolving political factor are the efforts the government has made toward punishing offenders of cyber-crime. This kind of thief wasn’t walking into your store, but hacking into your computer. This type of crime wasn’t possible before the internet. The government has started to take these crimes more serious as technology evolves. Technology is a factor that Amazon.com must invest heavily in. They are reliant on having top of the line technology to survive against cyber-crime and to stay relevant in the tech world. ECommerce is everywhere now and competition is very high. This brings in legal conditions; Amazon must know what laws exist in which countries because they are a
If an employee is not accessible, it could lead to negative ramifications from the management team, no matter the toll, physical or emotional. The scathing article was shared with Amazon employees and CEO of Amazon.com, Jeff Bezos, which denies these allegations. In a memo shared with his staff, Bezos encourages employees to read the negative report. Any type of behavior describing these abusive actions were encourage to be reported to Human Resources or directly to the CEO (Cook, 2015). How can this damaging reputation be remedied? The purpose of this case study, through business analysis, will provide recommendations how to improve the employee culture at Amazon.com.
Since the creation of Amazon in 1995, it has been a reference of adopting a successful strategy which has preserved over time; being the largest online store in the world nowadays. In addition, i...
Customer service is paramount at Amazon and Bezos consistently reminds employees that their focus needs to consider the impact and feeling of the consumer. He is known to be an outside the box thinking daring to be bold and go against the norm. Utilizing drones to reduce delivery times while minimizing costs display Bezos focus on customers and stakeholders (Amazon Prime Air, n.d.). Bezos is a task-oriented transactional leader, who Brad Stone in his book “The Everything Store: Jeff Bezos and the Age of Amazon”, described Bezos as a micromanager who does not value the opinion of his employees (Stone, 2013). These individuals excel in achieving goals and positive outcomes but need improvement in human relations. Bezos tends to be bold and brash and not warm and fuzzy, and empathy is a critical component to others buying into your vision (Schwartz, 2015). He often becomes frustrated at his employees and berates them publicly; an unusual approach for an individual who built an amazing company. A company built on fear and stress looks beautiful from the outside but internally could quickly collapse if Bezos does not address his communications approach. Corporate culture is vital to the long-term future of business and Bezos needs to recognize how he leads the internal customer will translate over to the external consumer. Managing through fear and
The purpose of this report is to understand the evolution of the inventory management of Amazon and how it has affected the company’s growth. This case study is both a practice case and a problem solving case, so the first section of this report focuses on the practices used by Amazon in the 4 stages and then in the second section we will solve the problem regarding their product returns problem and provide recommendations.
When Amazon.com first began in 1995, as strictly a book retailer, Bezos knew he had discovered an excellent company. After all, a physical bookstore cannot stock anywhere close to the number of books Amazon can offer online. Within a year, the company had a customer base of approximately 340,000 consumers and daily site visits were huge as well. But Bezos wanted to expand the company to offer music and DVDs, because he realized there was little or no barrier of entry. In the next years Amazon would emerge as a marketplace, expanding the company globally offering products from toys to kitchenware. Because of the relatively cheap prices Amazon was offering and also the growing number of online shoppers, the company was doing tremendous amounts of sales and creating profits.
Amazon.com was a venture into an emerging market of internet and had to face hidden and unexpected hurdles in order to survive and excel in the market. Therefore, Amazon.com kept modifying its strategies with their focus on enhancing customer experience of online shopping and to delivery exceptional services with complete convenience to their customers. One of the major strategic decisions was to compromise on cost saving stragegy when Amazon.com started to maintain its own warehouses in different countries in order to ensure timely and accurate delivery to their customers
The virtues defined by Aristotle consist of two extremes or vices, the excess and the deficiency. The mean or the intermediate between the excess and the deficiency is the virtue. One virtue Aristotle explains is bravery, with its vices being rashness and cowardice. Each aspect of these is contrary to the others, meaning that the intermediate opposes the extreme. Similarly, one extreme opposes the mean and its other extreme. The implications of this are that the excess opposes the deficiency more than the mean. This causes the mean to sometimes resemble its neighboring extreme. Obtaining the mean involves the challenge of being excellent. The challenging part, however, is “doing it to the right person, in the right amount, at the right time, for the right end, and in the right way” (Nicomachean Ethics 1109a28-29:29). Fortunately, one can steer themselves to the mean if one is conscious of the extreme they are naturally inclined to go towards. Since everybody is uniquely different the means by which one steers themselves in the right direction is different for each individual. In addition, Aristotle names three requirements for an action to be a virtue. First one must be cons...
Amazon has recorded a magnificent success in its business throughout the years that it has been in operation. It has attracted almost all people to use it when necessary. Amazon has built its success in business methodically and slowly. Amazon has made much success because of its ability to read market trends and diversify its operations. It started as an online book selling company. However, it changed its operations and started selling other products. Currently, many large retail shops use Amazon to host and power their websites, for instance, sears and virgin megastores. Amazon now attracts over fifty million visitors in a period of one month. Amazon has tried to make their services fit each individual user. It has based its services on the end user. It has shipping discounts, customer product reviews and a credit card with bonuses. It also has prime membership, product forums and 1-click ordering system among other services. The company has tried to make a remarkable experience for customers and visitors (Thomas, 2006).
Bezos’ vision and mission statement for Amazon is “Our vision is to be earth 's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” For the most part, this vison has been achieved, Amazon is the “top revenue maker in online retail worldwide” and is geared towards giving consumers the ability to find what they want on their marketplace site. In 2014, Amazon’s mission statement was changed “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” This was due to Amazon’s expansion of their range of consumers from only customers to customers,
times. Then the sand was sunk. Aristotle was a great believer in virtues and the meaning of virtue to him meant being able to fulfil one's functions. Virtue ethics is not so much interested in the question, "What should I do?" but rather the question 'what sort of person should I become?'
Jeffrey Bezos, the founder and current CEO of Amazon.com, initially started the company as an online bookstore in 1994. Within several months, Amazon spread its operation to all 50 states and abroad. Presently, customers from over 45 countries buy at Amazon. Over a short period of time, the company expanded sales to electronics, video games, software, CDs, DVDs, MP3 downloads, food, furniture, apparel, jewelry, and toys. Today, the company even produces its own products such as the Kindle series. Also, Amazon.com is one of the major providers of cloud computing services. Currently, the company is the largest global online retailer responsible for 20% of online retail market share.
“Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of the life of the workforce and their families as well as of the local community and the society at large”