The Success Of Dato Vida

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The entrepreneur who I admire most is Datuk Sri Dr. Hajah Hasmizah Othman better known as Dato’ Vida. She is 44-years old, born in Machang, Kelantan and she is female, Malay and speaking in a thick Kelantanese dialect. Dato’ Vida is CEO of Vida Beauty Sdn. Bhd. and has unique appearances with dresses in glittering clothes and garlanded in jewellery and the glimmering tiara. She was born to become success entrepreneur in cosmetic of beauty and healthcare products industry. When a young age, her father died and her mother who take care of everything. Then, she discovered that business is a good way to support her life with selling kacang putih (legumes) and nasi bungkus (packed rice meal) to school friends. She finally made her way in university …show more content…

Bhd. at No. F5, tingkat 1, Greentown Mall, Jalan Hospital, Ipoh, Perak, Malaysia. The company she running is cosmetic products such as health care and beauty. Vida Beauty companies have famous products like Pamoga, Qu Puteh and so on. The tagline for companies Qu Puteh product is “Qu Puteh, Qu Puteh, Barulah Puteh” and it is very well-known product for skincare. This tagline became viral in Facebook, twitter, instar gram, and so on. The community of Malaysia was known Dato’ Vida from the second. The aim customers are from kids to older. Her products suitable and have all nutrients for everyone. She runs the business with different traits. She always looking forward and never give up, took all the comments from every entrepreneurs as a challenge. Dato’ Vida is a tough woman. We know the promotion is very important to promote the products. So, Dato’ Vida took risks to promote her products with advertise in television. She also becomes a sponsorship for television program, Anugerah Juara Lagu (AJL). She very clever because the citizen always watching television all the time. Dato’ Vida still continues to promote her products and still wanted improvement in her products. The ways of dresses, citizen will get known her products. She also very spotting person. The ways she talks, she very knows how to deal with …show more content…

She took decision to resign from teaching and start with salon beauty. Even she has no enough money, she still took a risks to reach her dream to become businesswoman. She also took a risk to promote her products in television, radios, and social networks. Maybe it is too tough for her but she still continues her business and faced that. Also, she is hard work person. She does much work such as selling food at pasar malam (night market) to buy products for saloon and for her. Dato’ Vida have bachelor of education (Malay Literature and History) from University Sains Malaysia and Doctor of Philosophy (PhD) Degree in Biology from the University of Monash. The challenges that Dato’ Vida faced such as conflict between work and home for businesswoman, lack of capital, fraud among suppliers and distributors. Then, the challenge she has to face is she lost two her son in incident of a fire in the house employee of the company in August, 5 2013. She was a single mother and has to face the incident with courage and patient. This also resulted in bitter events hand out her

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