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The impact of gender stereotypes
Social impact of mass media
Social impact of mass media
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Although animated cartoons have long been associated with children’s entertainment, the content of many cartoons suggest they are for adults as well. From character portrayal to perceived gender roles, cartoons such as The Flintstones, The Jetsons, and Scooby Doo both reflect societal values from their time periods as well as perpetuate the developed stereotypes. Cartoons produced more recently such as The Simpsons start to challenge these stereotypes instead of following blindly. Comparing the earliest popular cartoons to more recent productions, shows progress towards a less stereotypical character portrayal in regards to gender. In North American culture, watching television is as much part of regular life as eating supper. In an age …show more content…
Both women are very thin and constantly in a dress with their hair perfectly done. The women have no occupations and are instead in charge of the cooking, cleaning, and child care. Apart from this, their singular hobby is shopping. The male characters, Fred Flintstone and Barney Rubble, are portrayed in a similar fashion. Both men are large, rough, and seemingly dim-witted. They both hold respectable jobs and are the providers for the family. While in the time these stereotypes were very factual, The Flintstones did nothing but encourage them. With a similar overall concept, The Jetsons also portrays similar gender …show more content…
They are the two most popular characters, and they also end up together romantically. The differences between Fred and Daphne highlight the difference in ideals for enacting hegemonic gender portrayal. Fred is intelligent and praised for it, while Daphne is rewarded for being clueless. All four characters demonstrate the different gender expectations present at the time of production through their similarities and differences. Fred is the hegemonic male while Velma expresses her femininity in a more unconventional way, yet they share many similarities. Both are useful characters to the plot, and both are portrayed as being the most intelligent of their sex in the group. This similarity illustrates the different perception of certain characteristics due to the gender of the individual displaying them. The stereotypical gender roles portrayed in Scooby Doo are mocked throughout the popular television show, The
The stuffed animal dragon, Stuffy, was blue, and he was male. The female hippo assistant, Hallie, was pink, purple and white, also displays a very heavy accent. The male snowman, Chilly, was blue and white. The lamb stuffed doll, Lambie, was pink and very feminine. Throughout Doc McStuffins, there were gender based character attributes displayed on each of the characters and the general landscape of each of the shows. In each episode, there was a toy that was broken and the toy displayed the underlying gender tropes. Doc uses her outside knowledge to diagnose the problems of the toys, and eventually fix them. In Rescue Ronda Ready for Takeoff, there was a female helicopter who was damaged due to a stick. The helicopter as a gender stereotype was given mascara and elongated eyelashes, whereas none of the other characters had this trait. In another episode, when Donny lost, Doc decided that was not right and decided to fix his racecar. In addition, all of the racecars were male and were none of the “feminine colors”. General recurring themes were friendship, help and repair. Doc believes that anything can be fixed and that children should listen to their doctors, using her ability as the lead to display this throughout the
... for your life. If a woman wants to be a housewife who focuses on raising her children or a career woman, it is her choice ultimately. If a man wants to be equally involved in his career and family, it should be his choice too. It should not matter what the gender stereotype is and this show helps women and men believe that the individual feeling is often more important than the typical societal belief.
This study intended to observe the behavior of characters in Disney movies in order to examine their potential influence on the development of gender roles in society’s youth. First, we were interested in determining whether or not, Disney products do in fact contain characters that portray gender stereotypical behaviors as has been discovered in previous studies. If we were able to determine that stereotypical gender behaviors are present in Disney tales, then we would like to build off of previous studies. Therefore, next we attempted to analyze whether the characters in these movies have any fluidity in their behavior in that is either gender more likely to cross over and exhibit
Claire gives Allison a makeover and Andrew stares in awe. Throughout the movie Bender objectifies and downgrades women. This downgrading of women could be analyzed as a need to have power over something since he is so powerless at home. On the opposite end of the spectrum Brian relates to the females. Brian most likely relates to females because he has a sister and a mom who are tough on him and expect a lot out of him. He attempts to stand up for them and even compliments Allison after her makeover. Even the colors in The Breakfast Club emphasize stereotypes and
Family Guy, an animated sitcom about a New England family and their everyday dilemmas, is a way for viewers to see the comedic side of a dysfunctional family. The Griffins consist of Peter and Lois, the patriarch and matriarch, and Meg, Chris, and Stewie are the children(Family Guy). Every character is different from the next character. They are also weird in their own way. The television show itself displays feminism, structuralism, and gay and lesbian criticism. Each character in the show also displays those criticisms in a certain fashion. Family Guy can be offensive to viewers with its satire, and the way the show delivers its message can make the family and the other characters in the show seem dysfunctional.
First off, I will describe the role the toys are playing when it comes to the socialization process for boys and girls. The masculine wrestling action figures and construction vehicles are showing boy 's their gender roles. In the book, “You May Ask Yourself”, defines social roles as “the concept of gender roles, set of behavioral norms assumed to accompany one’s status as male or female” (Conley, pg 130). In the store it is fairly easy for parents to find which part of the store will fit their kids gender roles. For parents with young boys, all they have to do is look for the blue in the store. When looking for the girl toys, parents just need to find the pink. Parents are actively doing gender in their child
We can see that throughout the making of Disney movies the gender images have not evolved to match the changes in our society now, they have stayed stereotypical and similar to when Disney movies were first made in 1937 (Towbin et al 2003). In studies of 16 different Disney movies Mia Towbin (2003) and others
First of all, in The Simpsons, the scene where we get into the actual plot of the story opens with Marge and Lisa walking into a department store that sells dolls. The gender stereotype that girls are only interested in playing with dolls is reinforced here as a huge selection of Malibu Stacy dolls is on display with a throng of screeching, bloodthirsty girls tearing the store apart. Lisa says, “I’m warning you mom, I might get a little crazy.” and immediately knocks down a girl and snatches another in a choke-hold to be the first in line for the new Malibu Stacy doll. In the very next scene we have the whole family in the car with Homer driving. He is baking a cupcake with an easy-bake-oven that he bought from the mall. Marge advises him that he should not be doing that. The stereotype here is that men are more impulsive as demonstrated by Homer and his baking while driving without any concern of his or his family’s safety; and that women like to play it safe and think before acting as demonstrated by Marge. Another noteworthy observation is the fact that Homer completes his gender stereotype as the bread-winner of the family. He works at the Nuclear power plant while Marge plays the role of the proud homemaker who is rarely seen outside the home and who has little friends. Homer on the other hand, is not confined to his domestic role and his frequently shown at Moe’s Tavern with his friends, at work, or doing something that is stupid and dangerous. This enforces the stereotype that women have few friends and stay close to domestic life whereas men have lots of friends, are more independent, and bring home the bacon. Moreover, Bart and Lisa are in accordance with their gender stereotypes as well. For instance, in the backseat, Ba...
When many American children are growing up, they are introduced to cartoons. A few of the most popular cartoons for children are stereyotyoing male and female roles. By steryotyping in cartoons, children will see the cartoon and may not understand that these are steryotyoes. I would actually presume that most children who watch cartoons do not know what a steryotype is. The main shows that cause this problem are the Flintstones and the Jetsons. In both of these cartoons we have a father working outside the house and a mother working inside the home. In the Flintstones the husband Fred Flintstone is a steryotypical married male. He is overwheight, lives with a pretty wife and works to bring home the cash. When he gets home, dinner is expected of course, and it isn't Fred whose cooking. You guesse...
One of the main ideas acknowledged in this cartoon is that a woman’s job is cooking, cleaning, taking care of her husband and kids. It reveals Western gender ideologies at that period and demonstrates how society idealized gender roles. Feminist critiques by Gifford-Gonzales, explain that the perspective on women and men in the society and how women’s place is at home is cumulative. In other words, she demonstrated how women’s stereotypical image concerning their role in societies is spreading even in cartoons. Moreover, the cartoons represent two different ages so we have a combination of the past and the present. For example, people did not exist at the time of dinosaurs and telephones weren’t created until the nineteenth century. In addition, some fictional elements are added such as the elephant vacuum cleaner. Therefore, confusion between eras but also between fiction and reality is created. That affects how children apprehend issues represented in this cartoon. Growing up watching this animated series, youngsters develop the idea of gender stereotypes until the belief of women as background objects. Especially that these simple characters, with whom children identify, have a great impact on them and make it easier to convey a certain message
Goo, from Gumby's Adventures, is Gumby's closest female friend (non-family member). Her blue body is shaped like a cross between a seal and a raindrop. Long blond hair (made of yarn) signals to most people that Goo is female; her high-pitched voice and long eyelashes usually cement the decision.
The chant “Girls go to college to get more knowledge; boys go to Jupiter to get more stupider” is commonly recited on the elementary school playground. This sexist chant may seem silly, but elementary aged children are socialized to recognize and accept these roles in Western society. Children receive this socialization through their parents, peers, school, and the media. According to Wheiten et al., gender stereotypes are defined as, “widely shared beliefs about males’ and females’ abilities, personality traits, and social behavior” (Wheiten et al. 227). Girls are stereotypically known to be nurturing, caring, and artistic while boys are generally associated with aggression, assertiveness, and athleticism. Girls are typically given dolls,
Girls are supposed to play with dolls, wear pink, and grow up to become princesses. Boys are suppose to play with cars, wear blue, and become firefighters and policemen. These are just some of the common gender stereotypes that children grow up to hear. Interactions with toys are one of the entryway to different aspects of cognitive development and socialism in early childhood. As children move through development they begin to develop different gender roles and gender stereotypes that are influenced by their peers and caregivers. (Chick, Heilman-Houser, & Hunter, 2002; Freeman, 2007; Leaper, 2000)
The Star Trek television series was truly a groundbreaking show not just for its plot lines and ideological messages, but also for its revolutionary cast. Two of the main actors were Jewish, one main actor was a gay Asian, and of course, one was a black woman. Uhura was one of the first main black characters on a television show – and of course, her kiss with Kirk was the first interracial kiss ever on television. For a show in the 1960s, Star Trek broke many barriers across religious, racial, but most significantly gender lines.
The Simpsons is an American animated television program that premiered in 1989, and the show created by Matt Groening is the longest running scripted TV show in history. In its 25 years, the show has been translated, dubbed, and broadcasted in many nations and languages, and its worldwide popularity is immense. The Simpsons satirizes the American dream and the concept of identity that we as Americans share, and our tendency towards conspicuous consumption and influence by corporate powers. Yet, the biggest reason for its popularity globally is the ability for it to be localized using the huge cast of minor characters.