The Influence of Ray Kroc to McDonald’s

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“I’m Lovin’ It!”
“Ba da ba ba baa… I’m lovin’ it!” is an ingenious appealing slogan that would be ringing in somebody’s head over and over when watching a television. Most of us would guess right away that it is from McDonald’s, a multi-national corporation and world’s largest hamburger food chain that was founded in 1955. The big giant is a joint collaboration of Ray Kroc and the McDonald’s brothers. Ray Kroc brought in his unique philosophy of “in business for yourself, but not by yourself” focuses on working with franchisees and suppliers rather than for McDonald (The Ray Kroc Story). He introduced the idea to the McDonald brothers, who own a small and successful restaurant in San Bernardino, California. Ray Kroc is a strategic manager in the corporation to expand worldwide.
The influence of Ray Kroc to McDonald’s brother to pursue a goal to be well known in the world has paid off. Nowadays, the company is serving for more than 70 million customers and helping 1.8 million employees worldwide (Company Profile). They have surpassed a lot of challenges and changes through the years but the influence of the founder, Ray Kroc, is still visible and felt. Don Thompson, president and chief executive officer, reinforces the global strategy “plan to win” in giving priority on its customer service. Thompson’s drive for global strategic innovation and collaborative style pushes to optimize its menu, modernize customer satisfaction, and expand worldwide. Among the collaborative structure of the company is the establishment of Hamburger University in Illinois to train franchisees and employees about how to run the business. It proves that they value and devote their time and effort for their future leaders to adopt its organizational cultur...

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Rosenthal, Phil. "McDonald's Problems Demand New Recipe." Chicago Tribute. 26 Jan 2014: n. page. Web. 10 Mar. 2014. .
"Vietnam's First McDonald's Opens in Ho Chi Minh City." CNN Travel. CNN, 10 Feb 2014.
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York, Emily Bryson. "New McDonald's CEO Don Thompson Likely Brings Extra Value With
His Years of Experience." Chichago Tribune. 23 Mar 201323 Mar 201323 Mar 2013: n. page. Web. 30 Mar. 2014.
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