Table of Contents
Table of Contents 2
The history of Philip Morris and the Marlboro 2
The Marlboro 3
The control power 4
The intended message of the Marlboro 4
Redefinition of masculinity 5
Secondary messages of the Marlboro 5
Marlboro Man 6
Marlboro Country 7
References 7
The history of Philip Morris and the Marlboro
The history of what is now a global company can be traced back to Philip Morris's 1847 opening of a single shop on London's Bond Street, selling tobacco and ready-made cigarettes.
On Mr Morris's death, the business was taken over by his wife Margaret and his brother Leopold. In 1881 the company went public, Leopold Morris joining Joseph Grunebaum to establish Philip Morris & Company and Grunebaum, Ltd. This partnership was dissolved in 1885 and the company became known as Philip Morris & Co., Ltd.
The company finally left the founding family's control in 1894, when it was taken over by William Curtis Thomson and his family. Under Thomson, the company was appointed tobacconist to King Edward VII and, in 1902, was incorporated in New York, by Gustav Eckmeyer. Ownership was split 50-50 between the British parent and American partners. Eckmeyer had been sole agent for Philip Morris in the US since 1872, importing and selling English-made cigarettes.
1919 was a crucial year for the company. It saw the introduction of the Philip Morris coronet logo, the acquisition of the Philip Morris Company in the US by a new firm owned by American stockholders, and its incorporation in Virginia under the name of Philip Morris & Co., Ltd., Inc. By the end of the next decade, the company had begun to manufacture cigarettes in its factory in Richmond, Virginia; in 1924, what was to become its...
... middle of paper ...
...ly beautiful landscape in the background makes people want to go there. The use of various wild locations in America and wild horses drives the focus from smoking being unhealthy to being natural and being close to nature.
The use of warm brown and red colors – both in the cowboy’s clothing and the background- are relaxing and refer to the smooth taste and the taste of sunshine in Marlboro.
References
1. Wikipedia: www.wikipedia.org
2. BusinessWeek www.busnessweek.com
3. Images: images.google.com
4. Philip Morris www.philipmorris.com
5. PM documents www.pmdocs.com
-----------------------
Practical Cultural Studies for Marketing Home Assignment
Written by:
Date: May 9 2007
2007.05.09.
Representing Marlboro
-----------------------
Practical Cultural Studies for Marketing Home Assignment
Representing
Marlboro
4
The company was founded in Southport, Connecticut in 1949 by Alexander McCormick Sturm and William B. Ruger. In 1969 Sturm, Ruger & Company incorporated under the laws of the state of Delaware. It joined the New York Stock Exchange in 1990.
WHEN: They were founded in 1949, but the Hermens actually started the company in 1897
Tobacco companies have relied on the media to lure children. They quickly realized that ‘the company that dominates is that which most effectively targets young”(Imperial Tobacco document.) To counteract the idea of disease and other negative aspects of tobacco, the industry used imagery in the media such as natural settings and healthy actors doing active things. This helps them to insinuate that smoking leads to success, romance, sophistication and other advancements in their lifestyle, which was easily imprinted in the minds of children. A document found among Imperial tobacco files described their priority: “…having our imagery reach those non-reading young people who frequent malls should be our chief goal.”(1.170) Unaware of how important the under 18 market was to the industry, the government could only attempt to lengthen the distance between schools and billboards because they’re ineffective attempts were ignored by the large corporations. With many billboards concentrated in small areas it put the idea in children’s minds that smoking was socially acceptable and that t...
To summerize, the discovery of tobacco in the Americas had lasting effects on the world. Across Europe, many began smoking because of the belief that tobacco was able to cure certain ailments. Also, tobacco became a symbol of high class so we see that many middle class people began to smoke. The demand in Europe for tobacco became very high causing the production of tobacco in the Americas to increase. Colonies were set up containing large plantations with many slaves to produce tobacco. Tobacco production made the producers very rich as the cash crop was very desirable. From the use of tobacco in ceremonies for the Aztecs and Mayans to the mass production of the crop in the Americas, tobacco created much change across the world.
Tobacco became significant economic force impacting the early settlements life. It gave the direction for the economy to the settlers in Virginia. Thanks to John Rolfe and the settlers who grew tobacco, tobacco had great influences in Virginia to form a successful colony in New World. Not only tobacco provided huge profits but it also improved the standard of living. Since most of the settlers have been engaged in planting, tobacco industry had helped the population increase. In 1610 the population of Virginia was only about 400 while in 1622, after the tobacco revolution, the population exploded to thousands. In1624, King James I dismissed the joint-stock company and set Virginia as a royal colony. He appointed a governor and a council in Virginia. Now, Virginians were finally forming and establishing the colonies. Although the tobacco settlers had hard time in cultivating tobacco, but they gave the later immigrants and indentured servants hope to form a family in disastrous land. Tobacco was the cornerstone of the
In 1910, James Wood Johnson takes over the leadership of Johnson & Johnson until 1932.
Smoking is a huge and evolving industry actually “the first tobacco plant began growing around 6,000 B.C. in the Americas” (Wand, 2012, p. 30). Tobacco was originally consumed and related to certain populations and beliefs. Chronologically, men were generally the first ones to smoke, with women starting to do so later on in certain social groups. The end of the 20th century saw new laws regulating where people could smoke. This was basically because at that time the major health effects, such as cancer, associated to with smoking were revealed.
It bonds the people together. Smoking cigarettes is a cult, a religion, a philosophy. It’s not only a lifestyle, but it’s a belief-system. Smoking is all about the illusion of freedom. The illusion of freedom is most powerful among teenagers of junior high or high school age. The lit cigarette in your mouth your badge of freedom and defiance. It’s fun to smoke precisely because we live in a world where we’re not supposed to smoke. Smoking a cigarette separates you from your actual lame self and turns you into the cool person you want to
The General Motors Company was founded by William Durant on September 16, 1908. Initially, “Durant was a leading manufacturer of horse-drawn vehicles in Flint, Michigan before making the transition into the automobile industry”(GM). At its inception, “GM held only the Buick Motor Company, but within just a few short years they would acquire more than 20 companies including Oldsmobile, Cadillac, and Oakland, today known as Pontiac”(GM). In doing so, General Motors became an automotive manufacturing powerhouse.
The tobacco industry has developed a rather large array of products. Companies such as Philip Morris, Lorillard, RJ Reynolds, and Brown and Williamson, as well as the other smaller competitors, all provide the same product- cigarettes. The tobacco industry is filled with fierce competitors. But underneath the brand names and images, the product is relatively the same. All tobacco companies produce an inhalant that is made with tobacco, tar, and nicotine. These materials are rolled in a special kind of slow-burning paper for longer smoking time.
By narrowing in on areas like this, the tobacco companies are insinuating that the residents who reside there are imbeciles. If society as a whole could educate and encourage the individuals in these locations to strive for a healthier lifestyle and if the tobacco companies would stop influencing people, then I think we could witness an overall better quality of life in general. The more education people have the more knowledgeable they become. The more encouragement people get the more empowered they become. The more empowered people get the more productive they become. The more productive the people the more prosperous the community. Less children would go to school sick because there would be less second hand smoke. Less children would go to school hungry because there would be more money for food in the household. More children would perform better academically because of more substance in their life. Families would be happier, healthier, and hopefully live longer to instill their values in the next generation—Break the
In the early 1900’s, the first companies that would form the company as we know it today began to emerge. The first of these was the Olds Motor Vehicle Company (later Olds Motor Works, makers of the Oldsmobile) in 1897, followed by Cadillac Automobile Company in 1902 and Buick Motor Company in 1903.
Marlboro is currently one of biggest cigarette distributer in the world. Originally, Marlboro was targeted towards women with the slogan “Mild As May” Campaign until Philip Morris repositioned Marlboro at 1950, with the objective of attracting a wide target audience of American men to save their failing brand. The company began to advertise towards men because they wanted to increase customer while hoping to increase their profits. Therefore, in order to attract their targeted audience, Leo Burnett took the initiative to design the new brand image in which they use an American symbol, the cowboy. The Marlboro Man campaign was not successful merely because of the cigarettes that it advertised but instead, “Marlboro Man” represented the ways in which white males defined their status in American society. The “Marlboro Man” transformed from an advertising campaign to a representation of white American men.
Although many think of the firm as American, its origins can be traced to the United Kingdom. Price Waterhouse’s beginning started in 1849 when Samuel Lowell Price opened his accounting practice in London. In 1865, Price joined forces with fellow Brits, Holyland and Waterhouse. They renamed the firm Price Waterhouse & Co. Similarly, Coopers& Lybrand started in the United Kingdom, when William Cooper opened his firm in 1854; it was later known as Cooper Brothers. In 1957, three firms, Cooper Brothers (U.K.), McDonald, Currie, & Co. (Canada), and Lybrand, Ross Brothers, & Montgomery (U.S.) merged to form Coopers & Lybrand. Price Waterhouse and Coopers & Lybrand were both extremely successful from the 1960s through the 1980s, adding to their menu of services and expanding internationally. In the early 1990s, a wave of consolidation in the professional services industry driven by potential synergies and economies of scale led to the merger of Price Waterhouse and Coopers & Lybrand. Thus, Pricewaterhouse...
Tobacco has been used, enjoyed, and abused around the world for centuries. Originally tobacco was produced for pipe smoking and chewing (chewing tobacco). The first cigarette was made around the 1600’s, but didn’t become popular in America until the end of the Civil War. The invention of the Cigarette rolling machine in 1883 sparked a tremendous surge of production and sales of cigarettes around the world. It wasn’t until the 1950’s that health risks from long-term tobacco use became a real issue in the world. In 1966 the American Surgeon General demanded warning labels be put on cigarette cartons warning users the possible health risks associated with tobacco use. Tobacco use has been a growing epidemic in the United