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McDonald's operational strategy
Globalisation of mcdonalds
Globalisation of mcdonalds
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The economic dominance of the United States that we have seen nowadays was predicted beforehand in the mid-nineteenth century. American Popular Culture however, is estimated to have been relevant throughout the world ever since the 1950’s. It is often said now that globalization (the integration of markets, trade, finance, information and corporate ownership around the globe) is a predominantly American influence. Thomas L. Friedman states that globalization is nothing else but a high degree of Americanization (Big Mac II). This enquiry topic encompasses the influence of American culture worldwide, more specifically, the role of American corporations in foreign societies. It not only acknowledges how fast food chains have made their way into …show more content…
“McDonald’s Japan, a.k.a “Makdonaldo,” is the biggest McDonald’s franchise outside the U.S... The McDonald’s folks even renamed Ronald McDonald in Japan “Donald McDonald” (Friedman). Also worth mentioning is the 1998 McDonald's snoopy fever in Hong Kong, where thousands of customers all ages rushed to collect 28 snoopy figurines offered with the Happy Meal. Keith B. Richburg states the following in his article: “Of course, very few people actually ate the food, especially after four weeks of daily visits. Some simply bought the meals to get the Snoopies, and then threw the food away or gave it to strangers. The homeless and the poor of Hong Kong began gathering near McDonald's to take the unwanted …show more content…
This is the main cause that led several French farmers to protest against McDonald’s in 1999: According to an article in The Times (London), José Bové, a southern farm activist and leader of the protest became quite a hero with his campaign against American trade sanctions on Rocquefort cheese and other traditional French fare. He was arrested subsequently after leading a squad of farmers that ransacked a McDonald’s site at Millau, in the Aveyron départment. The region had been hit by Washington’s punitive duty on ewe’s cheese, imposed as part of the retaliation for Europe’s ban on hormone-fed American beef. “I am a hostage to global commercialisation” said Mr. Bove at the Montpellier courthouse during his trial. Accordingly so, Guy Kastler, another farmer, said: “We are here to defend the right of people to feed themselves with their own food in their own way against the determination of the United States to impose their way of eating on the whole planet.” (The Times [London], 1998.) Besides this, the farmers also protested against low prices, low-cost industrial methods and genetically modified crops. They feared the increasing domination of big retail distributors like McDonald’s. “José Bové has fulfilled every ecologist's dream: dismantling a McDonalds” [4] said Denis
The author introduces the concept of the "new means of consumption" to illustrate the ways in which not only business, but cultural, practices are threatened by McDonaldization. Defined as "those things owned by capitalists and rendered by them as necessary to customers in order for them to consume" (91), examples of the new means of consumption include fast-food restaurants, credit cards, mega-malls, home shopping television networks, and cybermalls. The critical point for the author is that each changes the ways individuals consume. For example, the exportation of fast-food restaurants and American eating habits, with their emphasis on food as something to be consumed as quickly, efficiently, and inexpensively as possible, alters the way people eat and, thereby, "poses a profound threat to the entire cultural complex of many societies" (8).
This essay focuses on the topic of globalization, taking along several other factors with it. Increasingly in the world, it becomes obvious that the globalization is affecting almost all the businesses of the world. Every market in some way or the other is following the principles of globalization. For example, McDonalds is a chain of restaurants working in collaboration to deliver their customers with the best product and to achieve this McDonalds follows the concepts of globalization. This essay will discuss anc ethnographic study at McDonalds examining whether it confirms or denies the claims made about globalization.
It has been noticed throughout the running of McDonald’s that they tend to market to the eyes of children with Ronald McDonald as their notorious “spokesclown” that is recognized by 96% of American children. Also, in 1998, McDonald’s signed a long-term deal with the Walt Disney Company to include Disney merchandise as giveaways in its Happy Meals.
In response to globalization, many critics have become concerned with its effects on other cultures. Globalization is not merely the sharing of goods and people, but also the spread of ideology and values. So, what happens when the ideologies of different nations conflict? For those who support the cultural imperialism theory, the answer is simple? The more powerful countries’ ideas prevail, forcing the people of the less powerful country to quickly abandon their former ideas and adapt to the new ones. The result is that authentic cultures are ruined which will lead to a global homogeneous culture. However, those who oppose this theory contend that cultures are not ruined but expanded and enhanced to create more complex and diverse societies. In my paper I examined both arguments as well as the way in which American popular culture is spread. In particular, I will focus on the impact of American influence in Japan and Korea, both of which have been receptive to American culture, and France. Most often, scholars cite media and business as the main form of cultural imperialism, but what is the true effect of watching American television and movies, listening to music, or eating a Big Mac? I don’t believe that there is a significant impact because while people from other cultures may emulate common American images and ideas, they also find different ways to adapt these new ideas into their traditional culture. These different methods of adaptation will lead to an even more complex global culture instead of a homogeneous one, while concepts of ethnocentrism will maintain diversity.
...onald McDonald. The translation of his name in Cantonese means “Uncle McDonald” which associates him to a member of the family. He was the most well known cartoon in the country. Ronald McDonald was definitely a well known figure of McDonald’s, but I never experienced the admiration for him that the children of Hong Kong seem to exhibit.
McDonald's burgers seem to be the most convenient and popular access to authentic America burgers in China. Since I was born, my parents keep telling me that burgers from McDonald’s are junk food which will poison and ruin my whole body. They told the same story of how a healthy boy’s immune system was damaged because he ate too much burgers from McDonald’s every time I went pass the door of McDonald’s together with them. Whenever they saw an obese man on television, they pointed at that man, sighed, told me, “That is what burgers do!” Also, they warned me again and again at the time they saw someone was eating burgers. For them, foods from McDonald's were the worst foods existing in the world--they would starve rather than eat them; and burger is the worst among the worst. I could not pull myself out of not believing them when I was a little kid because their words are the only truth in this world to me. Gradually, I become more and more convinced that burger is the most disgusting food ever and McDonald’s was certainly the conspiracy of United States which would destroy Chinese next generation. I insisted that I should never had common set with those foods. And I did have never touched the box of Big Mac for over ten years. No burgers is the axiom my parents passed to the little me.
David Ellwood states that McDonald’s chain is a target for generalized abuse of American commercial intrusiveness, just for being relatively small symbol of American economic power and global visibility. American fast-food company is seen as a global corporation profiting from American commercial and cultural hegemony, menacing both, French economy and French food culture. Food is seen as an emblem of commemorative national identity in the opposition to globalization and a contribution to France’s international
America is known to many as the land of of opportunity and innovation. These innovations have spurred the success of the modern fast food industry. In American society today, we are now able to do things that would have been unthinkable 50 years ago. Today, you can receive a made to order meal in under 5 minutes for less than 5 dollars. Meat prices are now at the lowest point in the market since the beef trusts of the 1970's. Indeed, the fast food industry, through its focus on efficiency,conformity, and profit, have affected American culture and society today.
It is virtually impossible to gain knowledge of everything by direct experience. Our limitedness as human beings prevents us, for example, from experiencing first-hand every place on planet Earth and, in a deeply globalised world like ours, direct experience is not necessary to get to know something. Even if we have never been to Asia, South America, Oceania, we do know something about those places and we have acquired this knowledge through various means, directly and indirectly. It is a very specific kind of knowledge, one that is often assimilated as common sense, and shapes our geopolitical imagination, i.e. the totality of our beliefs and taken-for-granted truths about places and peoples that we use to make sense of the world. In most
The media has played a big role in glamorizing and putting the celebrities bad influences in the
“Pop culture is a reflection of social change, not a cause of social change,” quotes American writer John Podhoretz. This shows that pop culture is an emerging topic all over the world as the subject matter seems to be growing alongside its audience. Not only does pop culture have underlying academic studies, but also relies on the changes of our society to expand its popularity. Pop culture is something that does deserve academic study as there is fundamental knowledge in the theories as well as it is an opportunity to 'examine the multiple uses and meanings of the arts and culture of everyday life' through 'innovative interdisciplinary coursework’ (Fehlen).
The restaurant established a system that would produce food quickly thus introducing the world to fast food. Today, there are over 36,000 McDonald’s restaurants in the world, and according to statista.com they have earned 26 billion dollars since 2005, which is more money 88 countries current gpd (nominal). And in case you were wondering...in the United States alone there are 200,000 plus fast food restaurants. And by the way, fast food is not healthy and that should be no secret to us Americans. So if we know that fast food is not good for us then why do we keep eating at these places? The answer is money once again. According to David Barboza’s article “If You Pitch It, They Will Eat”, food brands are “spending more than ever--$15 billion... according to research conducted at Texas A&M University in College Station,” (David Barboza). How are local restaurants supposed to keep up with businesses that spend 100 million dollars plus just on advertisements? It does not make sense that a restaurant that produces healthier, higher quality food gets less business than a restaurant that reheats precooked food. People should not be blamed for this though, they know no better, it is all that we humans are exposed to these days. David Barboza said it correctly, big food corporations “are where the money is,” (David Barboza). Local restaurants have nothing to set themselves apart from other restaurants.
Popular culture is mistakenly taken for granted as just entertainment rather than as the valuable learning tool it is. One may battle images of the Kardashians or provocative music videos when they hear the words “popular culture.” Such images don’t evoke scholarly thoughts, initially. With certain materialistic aspects of pop culture ingrained in people’s minds, it’s hard to look past them and see the academic value. It’s not always possible to pinpoint where the influence begins, ends, or how potent it is. Nevertheless, pop culture has immense power over how people perceive the world whether it’s easy to identify or not.
Popular culture basically describes as new world which is created by young generation. Popular culture has changed the point of view of our life in many way. It has made our life more enjoyable than ever before. Popular culture has many positive benefits personally as well as on our society by entertainment, by TV shows and commercial ads, as well as by art and artist.
Popular culture surrounds us, as this book mentioned. Culture includes material culture and non-material culture (Myridis, 2015). Among these two, this book mainly focuses on material culture on the aspect of entertainment, like the movies we watch and the book we read. Culture is everywhere, today in a modern urban society, together with the advancement of mass media, culture has become an important role on changing lifestyle trends and create fads. This is popular culture. The writer of this book, Marcel Danesi, discovered that with the rise and ascendency of digital global village, delivery of popular culture has changed. And afterwards, he delves into the social structures that have led to the emergence