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In the article The gender Marketing of toys: An Analysis of Color and Type of Toy on the Disney Store Website, Auster and Mansbach conducted research to examine the gender marketing of toys on the internet. They looked at what characteristics of “boys and girls” toys share, such as color of toy, type of toy, and witch toys were labeled for girls and boys. The pre - research of this study suggested that children are making gender distinctions of themselves and their group based on the types of toys that are bought for them. Bright and darker colors are meant as a distinction for “boy” toys, while pastel colors are meant for “girl” toys. The previous research also suggested that toys for boys and girls express traditional gender roles and that gender neutral toys are more likely to …show more content…
Many of the toys I had consisted of pink frilly things that were given to me by my parents or other adults. My dolls were Bratz dolls that were full of different outfits and makeup, teaching me to worry about the way I looked. My animal related toys consisted of little plastic horses and farm animals that were always in “gender neutral colors”, they always came in a red pack and any accessories were always bright and yellow or green. While when I had a gender-neutral toy, a leapfrog leader, that had a distinction of being a girls because of the case being pink and purple, not in in of the “gender neutral” color categories. My sports toys were the same, my soccer balls and basket balls were not neural colors, but pink or purple,. I also played with “boy toys” like cars, footballs, baseballs, however none of these things were ever bought for me. If I asked for these “boy toys” I was told that they were for boys not for girls, experiencing cultural competence, because no adult in my life thought buying a girl those types of toys were
Gender Stereotypes Among Children's Toys When you walk into the toy section of any store, you do not need a sign to indicate which section is on the girls’ side and which section is on the boys’ side. Aside from all the pink, purple, and other pastel colors that fill the shelves on the girls’ side, the glitter sticks out a lot as well. The boys’ toys, however, are mostly dark colors – blue, black, red, gray, or dark green. The colors typically used on either side are very stereotypical in themselves.
In David Barry's article, Guys vs. Men, he discussed the differences between "guys" and "men". This article made several valid points, including that guys will try and out perform each other where sports are concerned and that the space shuttle is the ultimate guy toy. My question is why do only guys play with all the neat toys?
In order to fully comprehend the how gender stereotypes perpetuate children’s toys, one must understand gender socialization. According to Santrock, the term gender refers to the, “characteristics of people as males and females” (p.163). An individual is certainly not brought into the world with pre-existing knowledge of the world. However, what is certain is the belief that the individual has regarding him- or herself and life stems from socialization—the development of gender through social mechanisms. For instance, when a baby is brought into this world, his or her first encounter to gender socialization arises when the nurse places a blue or pink cap on the baby’s head. This act symbolizes the gender of the baby, whether it is a boy (blue cap) or a girl (pink cap). At the age of four, the child becomes acquai...
That is, boys will customarily receive blue clothing or toys while pink clothing or toys will be for girls. “Children‘s toys and games are also differentiated on the basis of sex” (Diekman and Murnen 2004; Seccombe p.99). Through these toys or playing with these toys, boys and girls would eventually distinguish the differences between male and female; also, may strengthen, and perpetuate the traditional gender stereotypes. For instance, boys or men are expected to act and behave in ways that have been considered masculine or associated with masculinity (Seccombe p.104); “men are often assumed to be more aggressive, sexual, unemotional, rational, and task oriented than women” (Seccombe p.93); and thus, action figures, such as Superman, WWE wrestling toys, and Hulk are made for boys to play with. While girls or women’s roles are associated with femininity (Seccombe p.104); “women are assumed to be more nurturing, passive, and dependent” (Seccombe p.93); and so, cooking and baking set and baby dolls with bottle feeding and diapering set are made for girls, so, they could apply their nurturing and culinary skills when they get older and mainly do household chores. Personally, I believe these toys have both negative and positive influence on children’s socialization. For instance, playing with toy guns or military toy set with a knife may lead to early exposure to violence and aggression. However, some toys, such as Lego building set and blocks, arts and crafts have a powerful and influential influence on children’s thinking and
The Social Gender Expectations that we have formed as a society (which outline the unwritten gender roles) also influence the way that we interpret the story. Although the use of Gender Perspective by Andersen may have been unintentional it does have an impact on our view of certain characters. By following these specific expectations in TLM he draws comparisons between fiction and non-fiction which highlights the imperfections in both worlds.
Even though our country supports equality in gender, differences still exist. This issue of gender and sexuality of our society has had one of the biggest impacts in my life since I was raised with five brothers. Since birth, I was immediately perceived by my parents as my gender role of girl and daughter. My brothers were given action figures, cars, and guns to play with. I was given the traditional girl toys Barbies, baby dolls and kitchen sets. Of course, I enjoyed my traditional girl toys but it might have been nice to have a choice and be able to have the same toys as my brothers to play with. I eventually concluded that I should be satisfied with whatever toys were given to me by my parents.
First off, I will describe the role the toys are playing when it comes to the socialization process for boys and girls. The masculine wrestling action figures and construction vehicles are showing boy 's their gender roles. In the book, “You May Ask Yourself”, defines social roles as “the concept of gender roles, set of behavioral norms assumed to accompany one’s status as male or female” (Conley, pg 130). In the store it is fairly easy for parents to find which part of the store will fit their kids gender roles. For parents with young boys, all they have to do is look for the blue in the store. When looking for the girl toys, parents just need to find the pink. Parents are actively doing gender in their child
I normally try to avoid any content posted on the Buzz Feed website because it is a site that I have classified as unhealthy for my information diet. This concept, which I learned from Clay Johnsons book The Information Diet, is essentially like avoiding eating at Five Guys if you want your blood vessels to remain unclogged, but with information sources. The saying you are what you eat, is very similar to the concept that you are what you read. Buzz Feed is traditionally littered with pointless articles, however every once in an extended while there is a diamond in the rough. One of these sparkly stones appeared as the article titled “23 Gendered Products that Will Make You Say “WTF?” Upon review of this article I could not help but laugh at the utter hilarity of some of the products. It seems beyond comprehensible why some items are made specifically for a particular genders. Beyond this comical first look one may come to the realization that unnecessarily gendered products is just an everyday reminder of society’s gender binary.
Gender Socialization plays a big part in a child’s life in shaping their femininty and masculinity. Every child is brought with to have played with at least one toy to have called their own. Now, the purpose of the research that has been conducted is to take a further look into how toys that is sold through stores and played by children. This will then give hindsight as to how what is considered the gender norm has a part in gender role stereotyping and the affect these toys have on children view of gender characteristics.
Even before the children are born, parents begin choosing clothing and decorations by color based on the sex of the baby. The stereotype of pink, pastels, yellow and white for girls and bright or dark colors like green, blue and red for boys has long been a part of our culture. How many times have you heard kids argue over toys because the girls don’t want the icky boy color or the boys don’t want the gross girl color? The issue of color may go deeper than just fighting for toys. Studies have been done showing that school classrooms, especially for younger grades, are typically decorated in “boy” colors and reflect an environment that is most comfortable for boys (Bruning 23). Parents and teachers may be able to help reverse this thinking by buying toys in gender neutral colors and by using the same colors for boys and girls.
Girls are supposed to play with dolls, wear pink, and grow up to become princesses. Boys are suppose to play with cars, wear blue, and become firefighters and policemen. These are just some of the common gender stereotypes that children grow up to hear. Interactions with toys are one of the entryway to different aspects of cognitive development and socialism in early childhood. As children move through development they begin to develop different gender roles and gender stereotypes that are influenced by their peers and caregivers.
Within our families and friends whom we do identify with develops many different forms of culture, based on the environment we grew up with. The film “Toys” by Barry Levinson, is based on a toy factory that Leslie's father created, but when his father turns ill and turns the rights of the company go to his uncle, a war-mongering general who tries to take over the company by planning to build military weapons disguised as toys. The film shows how different ways culture are used even within an family that don’t always get along.
Auster, Carol, and Claire Mansbach. "The Gender Marketing Of Toys: An Analysis Of Color And Type Of Toy On The Disney Store Website." Sex Roles 67.7/8 (2012): 375-388. SocINDEX with Full Text. Web. 30 Apr. 2014.
As a child, our toys were not exactly as gender neutral as earlier times, but also were not as gender stereotypic as the toys in today’s time. The fact that everyone eventually comes into contact with buying toys whether you have kids or you have a friend or family member who have kids which makes this an important topic. Eventually, everyone has to buy a child a present. Would it bother you that all toys are either pink or blue and there is no in between? Or does sticking to what your child is already familiar with and knows the more ideal option when it comes to gender stereotyping with children’s toys? Authors James Delingpole and Eleanor Muffitt both do a good job at arguing both sides to this issue. Although both authors provide valid points throughout each article, about gender stereotyping with toys, James Delingpole clearly was more effective in persuading the audience because he used all three elements; ethos, logos, and pathos to support his idea.
The socialization of children is greatly affected by the toys they are exposed to while growing up. Looking through magazines and walking down the aisles of toy stores it is clear that toy companies are supportive of cultural gender roles biases. Toys designed for girls are commonly found in pink boxes; typically these toys involve housework or taking care of children, for example, dolls and easy bake ovens. On the other hand, “boy” toys are found in blue and black boxes, and a lot of them involve construction and cars.