The Digital Creative Industry: The Growth Of The Digital Creative Industry

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Introduction
The Digital Creative industry has been growing rapidly over these previous years and still continuing to grow around the world. In just the United Kingdom alone, 92% of the population are Internet years in 2016. Which is a staggering amount, compared to 2006, where only 68% of the population were Internet users. Thus began the growth of the Digital Creative industry to accommodate such a large consumer base. Many forms of the Digital Creative industry has taken over the Global market. For example, gaming. However, it is not just the game that contribute to the economy, the merchandise they create, the hardware and software that the players require to run these acclaimed software, games. One of the many stereotypical attention …show more content…

The company itself is a merged company of Square and Enix, eventually, they merged together in the spring of 2003, now, the company is known as Square Enix. As a company, they have successfully published games while partnering up with equally, or better-recognised companies such as Disney (game: Kingdom heart series) and Marvel Entertainment (owned by Disney).
Presently, Square Enix has published many video games in a broad range of platforms, Mobile phones, console, handheld console and PCs, allowing them to extend the size of their audience. With the Final Fantasy franchise alone, they have sold over 115 million copies of the franchise alone, over the world. However it’s not just the video game aspect that Square Enix is known for in the Digital Creative Industry, it is also branding. Recently, a luxury brand, Louis Vuitton, has presented one of the characters in their Final Fantasy Franchise (FF13), Lightning, as their model advertising their products in a Digital Creative …show more content…

It has been underlined that there is an absence of diversity in regards to gender and race within the industry, around less than 40% are female. With that said, there has been a gradual increase with the diversity of gender itself, in the recent years, only a handful of woman are in higher positions in the industry, limited role models for inspiring young woman looking to come into the industry. The imbalance of gender within the industry is subjective as there are different variables to consider, due to the fact that other companies might have a higher employment rate for female, or the job role itself, as informed by my

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