More handpicked essays just for you.
Challenges facing the bottled water industry
Negative aspects of bottled water
Negative aspects of bottled water
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Water is one of the most essential non-renewable natural resources on the Earth. Technically, an un-hydrated human being can live no more than three days. In the United States, people consume water mainly from tap water and bottle water. However, the consumption between these two sources is not even but lean to one side heavily. According to the Natural Resources Defense Council, people consume from 240 to over 10000 times more per gallon for bottled water than they usually do for tap water. (NRDC) In addition, according to a survey from US National Library of Medicines, only 17% of the participants prefer to drink tap water exclusively.(US National Library) Compared to the bottled water which is shining like a superstar, tap water is like a diligent worker in the shade, unpopular but useful. The extremely unbalance of bottled water consumption implies that a commonly hold conception exists: bottle water is superior to tap water. In fact, scientific evidence proves that tap water is nothing different than bottle water. More importantly, the excessive consumption of bottled water is an irrational use of resources and creates severe environmental issues. An interesting test was given out in December 2013 by Dr. Richard Besser from ABC News at Centre Park in New York to see if people can distinguish tap water from bottled water. Two big jars are filled up with bottled water in jar A and tap water in jar B. People walked by were invited to taste water in different jars and vote for the one they thought was bottled water.(ABC News) The result reveals that the difference in taste between tap water and bottled water is negligible: eleven people choose jar A while nine people choose jar B. However, this result should not be astonishin... ... middle of paper ... ...crisis, bottled water does deteriorate the situation. Therefore, consuming bottled water is equivalent to accelerating the global warming process. Indeed, walking to the kitchen and turning on the tap is much easier than driving to a store and carrying a case of bottled water home. Government should publicize that the quality of tap water is ensured to be as healthy as bottled water. In addition, the advertisement from bottled water companies should be strictly regulated to prevent them from misleading the customers. If the situation is not ameliorated, government can tax bottled water company heavily to decrease both the quantity demand from customer and the quantity supply from the bottled water company. As a matter of fact, the heavy tax for bottled water is justified because the negative externalities that the plastic bottle creates are harmful to the Earth.
It is mainly achieved through the placement of unique and innovative packaging, special - product pricing, distribution plan, and image - building advertising and product. Due to mineralization of light, water Fiji is characterized by a mild flavor and leaves a taste, gave the water a clean, pure taste. Many consumers instantly liked the taste. It had discovered the power of packaging in brand positioning of bottled water and unspoiled nature images, magical and mysterious charm Fiji. Therefore Fijian water has had the highest ratings in taste tests sponsored by such influential magazines and guide Chicago Magazine, Cook.
The purpose of this study is to prove that this author’s spouse who claims she is an expert in tasting certain expensive coffee beverages cannot tell the difference when a less expensive substitute is prepared in the same manner and served to this self-proclaimed expert. Many people claim they can tell the difference between certain coffees, such as Folgers vs. Maxwell House, Starbucks vs. Seattle’s Best vs. Starbucks, and so on. For this project, the author intends to prove that his spouse cannot actually tell the difference between her favorite expensive Keurig brewed Emeril’s Big Easy Bold and any other brand coffee when both are prepared in the exact same manner and served side by side. To make this test more interesting and inviting the author and his spouse or test subject made a little wager that if she could achieve a 75% accuracy rate throughout the course of the experiment then she would receive the tablet of her choice in addition to her Christmas gifts versus as a part of her Christmas gifts. On the flipside of this wager, if she could not achieve the 75% accuracy mark, then the author would receive permission to upgrade his ticket choice for a 2014 Dallas Cowboys game. Results of this wager are revealed at the end of the project. In order to properly conduct this experiment a proclamation or hypothesis must be made.
Together, the passages “Business in a Bottle”, by Cynthia Barnett and “Selling Bottled Water: The Modern Medicine Show”, by Peter Gleick, portray how bottled water has taken a superficial and deceptive image due to false advertising and pseudoscientific claims by greedy bottling companies, whose purpose is to take advantage of a free resource in order to make millions in profit; destroying the environment as they go. Both passages expose the bottling companies’ manipulative tricks, in order to bring awareness and open the populations’ eyes to the lies they have been fed for many years, however the authors utilize distinct styles to achieve their goal. Barnett focuses on specific bottling companies’ data and incorporates analysts for support,
Zhang, J. (2009, July 13). More Scrutiny Urged for Bottled Water . Retrieved April 19, 2014, from http://online.wsj.com/news/articles/SB10001424052970203577304574276473594279310?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052970203577304574276473594279310.html
But this “thin slicing” is in the form of a “sip test”. The Pepsi Challenge was a series of soft drink taste-tests that seemed to conclusively prove that Americans liked Pepsi more than Coke. These soda contests made Pepsi a serious contender for the first time, and left Coca-Cola scratching its head. Gladwell however, presents evidence that Pepsi’s overwhelming success over Coca-Cola in these tests was not evidence of a real preference, but rather a result of the flawed nature of the “sip test” method itself. “His research shows that when offered a quick sip, tasters generally prefer the sweeter of two beverages – even if they prefer a less sweet beverage over the course of an entire can” (Choosing Speakers). Just because a taster prefers a single sip of the sweeter beverage, Gladwell argues, doesn’t mean he’d prefer to have an entire case of it at
Johnson tries to convince that although bottled water is convenient to use and sometimes even becomes a life savior, it should be avoided at any cost and tap water should only be preferred. This claim allows The Shorthorn readers to be sure that the author is taking account of both positives as well as negatives of bottled water but includes comparatively lots of negative factors to persuade readers that bottled water should be avoided. She supports this claim by reasons such as bottled water has a negative impact on human health, plastic has a negative impact on the environment, and the plastic bottle is just a waste of money and energy. She also supports her claim of convenience of bottled water by talking about reusable water bottles ' convenience. These reasons are important to those readers who prefer bottled water and are not aware of its negative
For example, the United States’ capita consumption of bottled water lagged those of soft drinks by more than a 2:1 margin. In terms of bottle water, the majority of sales volume is based on single-serving PET containers rather than 5 or 1-2.5 gallon high density polyethylene containers used for home or office use. The single PET container has been satisfied by the customers because it is convenient and portable. It can be purchased from a convenience store. Number of rival There were fierce competitions among the producers that had scale and scope of operations which were similar to each other.
The goal of this experiment is to see if more college students prefer Diet Coke or a bargain brand Diet Coke. A single blind taste test was given to everyone in the class to determine which soda they like better. A Bernoulli distribution was used to determine which brand was conducted to each participant first. This process insures that the samples given to the subjects are random as possible and to cut any bias. The participants were given the two random samples and were asked to tell which was liked better. The results of this test were recorded then analyzed. From the data, the statistic of people who preferred the Bargain brand was 6/20. This means that the majority of the subjects preferred the real Coke brand over the Bargain brand. A hypothesis test was conducted to test the hypothesis that Diet Coke and a Bargain brand coke are equally
For every water bottle made, non-renewable resources are wasted to produce an unnecessary luxury. For the bottled water that Americans enjoy, seventeen million barrels of oil are used (excluding transportation), which could fuel more than 1.3 million cars for a year. Most water is imported and exported from places that are thousands of miles away, such as Fiji. Although oil is controversial in nature, for every one liter of water produced, three liters are used. The excess water wasted can supply clean water to the world’s poorest countries.
According to the “Competition in the Bottled Water Industry in 2006 Case,” bottled water industry became the one of the world’s most attractive beverage categories, as more and more people began to focus on health and fitness. Consumers start realizing the need of proper hydration, and they began purchasing bottled water instead of drinking tap water, because they were worried about safety of tap water, which tasted like chemicals. Actually, tap water contained chemicals, such as chlorine and fluoride, which are harmful for human body; however, this problem was solved when the bottled water was brought to the market. Due to bottled water’s convenience, purity, and portability, and safety, bottled water industry began to rise rapidly. During
In today’s society it is uncommon to see people walking around without water. Those who carry water with them either have their water in a reusable bottle or have bought bottled water. Bottled water is the more commonly found type of water carried around, reason being that it is easy to just buy a huge pack so that a person can just grab a bottle a go. The problem with bottled water is that more often than not, the bottle does not get recycled, but instead gets thrown into the garbage. The problem with this is that the bottles end up in a landfill. However, in this past year alone American’s used “about 50 billion plastic water bottles” (Ban The Bottle, n.d., Para. 4). Most people do not see the big difference between bottled water and tap
While watching “The Story of Bottled Water,” I thought to myself, “Is this all true, or is this really being blown out of proportion?” I simply couldn’t grasp the idea that we as consumers are that wasteful. So, I decided to watch the film again to really grasp the narrator’s message. Then it hit me: in high school AP History, we discussed how bottled water started and how it has become a multi billion-dollar company. From a business point of view, it seems so ignorantly deceptive, yet it was absolutely genius. With a little marketing, bottled water became a huge success. However, it is killing the environment and the water is usually comparable to tap water regardless. The “The Story of Bottled Water” is a very well-made short
According to the Food and Drug Administration (FDA), which oversees the bottled-water industry, Americans drink more than eight billiongallons of bottled water each year. Most of that water is packaged in plastic bottles.The EPA estimates that plastics such as those used to make water bottles make up nearly 13 percent of our trash. An industry watchdog group reports that it takes nearly eighteen million barrels of oil to make the amount of plastic needed to meet Americans'thirst for bottled water. That's about the same amount of oil that a million vehicles use in one year. Oil is a nonrenewable resource—once it's gone, it's gone. Worse yet, the vehicles used to move bottled water from place to place release harmful greenhouse gases into the atmosphere. Perhaps more alarming is that people recycle fewer than 20 percent of their empty bottles. Most emptybottles are tossed in the trash. From there, they end up in a landfill, where they cause further environmental damage.
Nestlé was accused of wasting 30% of water they pump; it’s shocking to know that for one liter of water to reach the shelf takes 80 plus liters of oil and 3 liter of water which is incredibly inefficient. In fact Nestlé intended to increase the amount of production of bottled water calling it the next hot commodity, which is not a good feeling when it comes to sustainability. As a corporation, they have the mentality that if they don’t bottle this water, some other company will. I would like to point out that Starbucks stopped bottling water in California during the time of drought. The issue is many other industries would be using the water for their operations but they actually need it and not creating a problem instead of solving one. Most of the water bottling companies make claims that they are only meeting consumer demand, but rationally thinking who would demand a less sustainable, less tasty and way more expensive than tap water. In 1970s the bottling water industry started, at that time people took it as a joke, but the marketing strategies were designed to scare people about the tap water and pictures of pristine springs and mountains were shown on the labels. Nestlé in one of its ads claimed- bottled water to
Given all the negative effects that come from plastic, why are people still participating in this poisonous cycle? Some claim that bottled water simply tastes better than water from the tap whether they prefer spring, purified, distilled, or mineral water. Most people just appreciate the convenience bottled water offers; it’s easier to carry little bottles that one can throw away instead of larger reusable bottles that need to be brought home at the end of the day. Also, bottled water comes in big “value packs” in most stores, which is beneficial for large group events and big families.