Swot Analysis Of Coach Usa Bus

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Recommended: Coach inc history

Executive Summary
This brand analysis offers a brief company history and overview of Coach USA bus lines. The analysis then focuses on the Coach USA and its’ cheaper subsidiary Megabus through a branding lens and ends with insights and set of recommendations.

Methodology
We first looked in the company history, its organization and its current ownership by UK based company Stagecoach Group llc. We then used this background information to inform our investigation of the Coach USA and Megabus brands . Utilizing tools like a brand positioning matrix and marketing mix analysis we began to see where Coach USA and Megabus stand in comparison to their competitors through their visual identities, brand offerings, brand loyalty, brand presence and digital presence. We then proceeded to formulate a concise plan to help Coach USA freshen its identity and possibly reinvent the way customers feel and interact with bus travel.

Findings
What we found through this approach was that Coach USA and Megabus have a large and loyal following. However with the consistent increase in numbers of intercity bus travelers looking for a cheaper, more convenient travel option many may be drawn the the larger more modern and trendier Greyhound and boltbus lines as well as even more personalised forms of transportation such as Zipcar and other car sharing companies. We believe that our recommendations will shine light on the innovative spirit and dedication to service that is at the core of Coach USA in ways that will connect with and engage the 21st century consumer.

Company history & timeline
Coach USA is a ground transportation company founded in 1995. It originated from several smaller companies by merchant banking firm Notre Capital Ventures II, L.P. Th...

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...e visually appealing, but also more user friendly and intuitive.
Furthermore, they need to depart from the small sized font used in their headers and increment the use of colors to create a better overall mood and brand experience.

3. Sustainability Report and development of CSR Initiative

This rebrand is not meant to entirely reposition Coach USA and megabus but is meant to assist Coach USA and Megabus in communicating to their current and new audiences their unique brand offering, in service and accountability as well as begin to emphasize their “green” sustainable initiatives in a more public and holistic way. In following these rebranding recommendations Coach USA and Megabus will acquire the strategies and platforms to communicate their important message to a 21st century consumer.

4. Social Content Strategy and Content Guidelines

Brand Recommendations:

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