Super Bowl Stereotypes

An estimated 103.4 million people tuned in to Super Bowl LII. Although this year had the smallest audience since 2009, that still means almost a third of the United States population watched the game and companies paid ridiculous amounts of money for their 30 second commercials. What does this say about American society? Why do Americans place such elevated amounts of value on this one game? Why do companies and viewers place value on those 30 second commercials? Americans spend time watching tv and shopping and they have become easy targets for ads, so of course companies would pay insane amounts of money to have their commercials played on the most watched program in the United States. There are three main approaches to Super Bowl commercials: comedy, politics, and celebrity endorsement. These three ideas seem accurate to the values and stereotypes of Americans.

Funny Super Bowl

Morgan Freeman and Peter Dinklage mashed up to create one of the most popular commercial this year for Mt Dew and Doritos. People in the United States worship celebrities like gods. These celebrities have millions of followers on social media, hoards of paparazzi following them around, and endless gossip magazine articles about them. This exemplifies how Americans like to sit in their homes and watch the lives of other people. Maybe they do this to relax and escape reality, maybe they do it because they have nothing better to do. They could easily change their way of life, but they don’t because that would require thought and action. No one can find anything positive to say about America’s obsession with fame. Why obsess with someone else’s life when you could live your own? This may be true of humans in general, but most Americans spend more time watching than doing (hence the obesity rate and lack of action taken by citizens), and that remains one of the most obvious traits of American