Secrets to Success of a Fast-food Restaurant

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Fast-food has quickly gained its fame in today’s generation. Millions of people enjoy the idea of being able to grab a quick meal in only a matter of minutes. The fast-food industry entices the customers with the aroma that fills the air, manipulating them into buying the product placed before them. In her essay, “The Ritual of Fast Food”, Margaret Visser carefully explains the customs that people actively take part in when dealing with fast-food. The fast-food industry is so effective at bringing in customers because they base their location in high-traffic areas, advertise their product, and prepare food quickly. First, most franchises base their location in high traffic areas. The advantage of placing a business in a busy area, such as a highway, is customers will be drawn in. Visser acknowledges fast-food chains as being “[a] home away from home”…“on the highway...” (131). Jagg Xaxx, a writer for Demand Media, notes that “fast-food is about convenience, so to be successful, a fast-food outlet should be located in a high-traffic area according to the website Bplans” (Xaxx). According to a study done by Dr. Bryn Austin et al., “fast-food restaurants were found to cluster significantly around schools in both the high and moderate commercialization regions of the city [Chicago]” (Austin). Focusing fast-food restaurants around schools can have its advantages; if students are permitted to go outside of the campus for lunch, they are most likely going to dine at one of the many restaurants surrounding the campus. It is agreeable that the fast-food industry will most likely base their location around school campuses to attract hungry students or in busy areas where they can “gain business and impulse purchases from customers who had... ... middle of paper ... ... Food." 40 Model Essays: A Portable Anthology. 2nd ed. Boston: Bedford/St. Martin's, 2005. 129-31. Print. Austin, S. Bryn. NCBI. U.S. National Library of Medicine, Sept. 2005. Web. 19 Nov. 2013. . "Subway Case Study." Subway Case Study: Maintaining Growth In The Fast Food Market By Promoting Healthier Food Offerings (2007): 1-8. Business Source Complete. Web. 19 Nov. 2013. UNTARU, Elena-Nicoleta, and Ana ISPAS. "Why Do Young People Prefer Fast- Food Restaurants? An Exploratory Study." Revista De Turism - Studii Si Cercetari In Turism 15 (2013): 27-34. Hospitality & Tourism Complete. Web. 19 Nov. 2013. Xaxx, Jagg. "Key Elements of Success in the Fast Food Industry." Smallbusiness.chron.com. Hearst Communications, 2013. Web. 19 Nov. 2013.

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