SEO

651 Words2 Pages
bulb-icon

Recommended: The impact of social media on consumer buying behavior

Social media:
In this section important aspects of social media marketing will be discussed. Social media marketing is the use of social media sites such as Facebook, YouTube, and Twitter to advertise products and access new potential buyers. This is also beneficial for social media users who get to “like” or “tweet” about their favorite products, get up to date news on the company, and share their preferences with friends who are then potential buyers of the products. While social media is a huge part of people’s daily lives, advertising to users is not an exact science. Most successful companies listen to their followers and adjust their advertising strategy based on what customers like and recommend. Doing this not only creates a better marketing strategy that more customers like, but also creates more brand loyal customers because they feel that they have influenced the company. Creating brand loyal customers is an important part of marketing because these customers will then sell your product for you.
Social Media
Social media has become the most popular internet activity in the U.S. with Americans spending an average of 37 minutes a day using some type of social media. With that many companies have begun to utilize social media for marketing their products. Social media marketing has become one of the most popular ways to reach customers, both business to business (B2B) and business to consumer (B2C). Out of the three thousand marketers surveyed in the 2013 industry analysis, 97 percent were using some type of social media to advertise their products. Also, 84 percent thought that social media was an important part of their business. Although there are many popular social media sites, Facebook is by far the dominant platform...

... middle of paper ...

...content naturally by visiting your page or seeing your post. Viral is a step beyond organic where people share your content by reposting, re-blogging, retweeting etc. about it. Viral will then track the users who view the content by viewing the reposted content. Paid reach has become more popular recently with changes to social media sites that lessen the amount of organic reach a page gets. Because fewer users are seeing posts naturally, page owners must pay for posts to be promoted or featured to essentially regain or increase their reach beyond what they have. Reach and engagement can easily be tracked through Facebook although other social media sites do not offer these statistics. Although these statistics are not built in to other sites, studies and industry reports have shown that the results are similar with the most correlation between Facebook and Twitter.

Show More
Related

  • Pros and Cons of Social Media

    1329 Words  | 3 Pages

    According to Nair (2011), “The social media property on the web is exploding and fast becoming a necessary part of the arsenal of any organization. It took 38 years for the radio to attract 50 million listeners, and 13 years for television to gain the attention of 50 million viewers. The Internet took only four years to attract 50 million participants, and Facebook reached 50 million participants in only one-and-a-half years. Facebook, which was originally designed for Harvard students and launched in 2004, has become a phenomenal example of social engagement. By 2009, Facebook had already achieved 100 million monthly active users covering age groups from 13 to 65; by the end of 2010, there were more than 500 million users. (p. 46) With so many people connected through social media and since businesses are dependent on people to thrive, they have been impacted both positively and negatively.

    Read More

  • Analyzing Search Engines

    2136 Words  | 5 Pages

    To effectively evaluate three different search engines from the perspective of an advanced web user, the following criteria were established:

    Read More

  • Marketing Through Social Media ( Exploratory Essay )

    1058 Words  | 3 Pages

    Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.

    Read More

  • Search Engine Optimization

    1978 Words  | 4 Pages

    Search Engine Optimization Introduction Search Engine Optimization (SEO) is the act of enhancing the visibility and making web presence to expand the amount of page views to the website. SEO is not just about knowing about the search engines, but it is about making one’s site better for the users. It is an ongoing process of discovering keywords that will drive the search traffic and thus reach the target audience. This process is sometimes also referred to as content marketing strategy. The most popular search engines are Google which dominates the search engine market followed by Bing, Ask, Baidu, Yandex and others which have their own algorithms for providing search results.

    Read More

  • Importance Of SEO For Online Success

    1207 Words  | 3 Pages

    SEARCH ENGINE MARKETING, SEO, is utilized in all respects of internet marketing. You must understand SEO for online success just as much as you can. You should know how it operates to be able to get the correct marketing of your website. By using SEO in every of your articles, both text message and visible, you can attract more traffic to your website. To be able to understand SEO for online success, you should know why people utilize this kind of marketing. Why they rely onto it so heavily to be able to get the required traffic with their website.

    Read More

  • Marijuana Advertising Ethics

    1075 Words  | 3 Pages

    Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily

    Read More

  • How Do Search Engines Work?

    1463 Words  | 3 Pages

    Since the publication of the World Wide Web in 1991 people have been using search engines to obtain their information (Berners-Lee). These sources of information have greatly evolved over the past two decades and are continuing to become more efficient. Even though most any person with a computer uses a search engine, many do not know how it works. For starters, there are two main types of web searches: crawler based and human powered.

    Read More

  • Economic Impact Of Social Media

    1741 Words  | 4 Pages

    Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.

    Read More

  • search engines

    664 Words  | 2 Pages

    Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly.

    Read More

  • Essay On Benefits Of Social Media

    1587 Words  | 4 Pages

    Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.

    Read More

  • Effects Of Social Media Marketing

    1157 Words  | 3 Pages

    Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.

    Read More

  • Essay About Social Media Marketing

    1027 Words  | 3 Pages

    Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.

    Read More

  • Social Media as a Marketing Tool

    1172 Words  | 3 Pages

    Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.

    Read More

  • Advantages of Using Social Media in Business

    1076 Words  | 3 Pages

    The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...

    Read More

  • The Benefits Of Search Engine Marketing

    1289 Words  | 3 Pages

    Most websites that are created normally fail to generate any sales or leads because they are not seen by consumers. Businesses need to find out how to make their online presence greater in order for their business website so succeed.

    Read More

More about SEO

Open Document