Rhetorical Analysis of “What Corporate America Can’t Build: A Sentence”
“What Corporate America Can’t Build: A Sentence”, a newspaper article written by Sam Dillon, addresses corporate America and those in the education system coming into corporate America. The message Dillon conveys to his audience is that there is a problem with the clarity and effectiveness in communication as the work force progresses towards written communication, highlighted by how common emails have become. Dillon’s article strongly influences people in the education system that will soon be entering corporate America, along with those who are already in the workforce. The New York Times author manages to achieved this through his use of statistics that show how harmful
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In the article there are many highly respectable people, from corporate America and educational writing places, that are referenced to make Dillon appear more knowledgeable to his audience and make his argument more persuasive. To make sure all of the audience are included quotes that apply to both groups are used to provide credibility to Dillons name beyonds what he has. For examples “"It 's not that companies want to hire Tolstoy," said Susan Traiman, a director at the Business Roundtable, an association of leading chief executives whose corporations were surveyed in the study.” (Dillon 416). That quote references Susan Traiman someone who deals with the companies, of which students hope to get a job from in corporate America. That quote also lends credibility from the status Susan has in the corporate world make the article seem trustworthy to those who already are in corporate America. Taking quotes from someone high up in corporate America helps show the audience that they should trust the statistics and examples that were previously explained. Interviewing only people in corporate America would leave the argument incomplete so there are many other people from the education side quoted as well. “Kaitlin Duck Sherwood, author of a popular how-to manual on effective email” Is one of the many people from the education, which are referenced in the article to make Dillon sound knowledgeable about solutions to the problem that the people interviewed in corporate America talked about (Dillon 417). Sherwood helps pass on the thought that the agenda Dillon is trying to push is well thought out. While Sherwood might not directly say Dillons plan is well thought out. The audience will put together the thoughts that corporate and education world are both trying to fix this problem. The Rhetoric is thought out and appeals to people
Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.
Although there are many rhetorical strategies incorporated throughout Freakonomics, the most prominently used devices include alliteration, rhetorical questions, and counter arguments. Ethos, pathos, and logos are also used, but to a lesser degree. The authors, Steven Levitt and Stephen Dubner, use alliteration to keep the attention of the reader. Occasionally, Freakonomics can read more like an encyclopedia than a narrative. In using alliterations, Levitt and Dubner foster a greater interest in the book by making it more comprehensible and enjoyable. For example, the authors use alliteration in a particularly slow section about parenting experts, saying that many experts’ arguments “reek with restraint” (234).
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
For example, on page 134, he states that a group of 556 seniors at fifty five prestigious American universities were given a multiple choice test. 40 percent of these students did not know when the Civil War took place. Then the author states his concern: why politicians like senators Joe Lieberman of Connecticut and Herbert Kohl of Wisconsin want to go after MTV when they are the ones responsible for the massive failure of American education (pg...
On May 5, 2018, Atlanta rapper Childish Gambino released a video for his new song titled “This is America.” The video featured not-so-subtle commentary on the current gun debate in the United States and began trending quickly. Many began to wonder if a song with this much political weight could make it past the viral stage and hold its own on the music charts. One of those inquiring was Chris Molanphy, a journalist for Slate.com who often writes about popular music. He makes the claim that this song is “one of the most lyrically daring [Billboard] Hot 100 No. 1 in history.” In his article, “‘This is America,’ the Video, Is a Smash. Will the Song Have Legs?,” Molanphy uses diction, ethos, and analogy to argue that Gambino’s “This is America”
The authors are using credentials and conclusions of someone to vouch for their argument. For example, Lukianoff and Haidt explain that public figures like “Jerry Seinfeld and Bill Maher have publicly condemned the oversensitivity of college students, saying too many of them can’t take a joke”. By public figures explaining the relevance of college campuses and how attention must be increased strengthens the argument, because it is bringing attention to the issues of freedom of speech. Lukianoff and Haidt also provide examples of events being canceled, because of protests. Based on a TV commercial an event was canceled because the “’program [was] dividing people and would make for an uncomfortable and possibly unsafe environment’”. This example shows how many events, words, subjects, will cause discomfort to people causing them to be canceled. However, the examples provided shows how many people are missing out on positive learning experiences. By showing examples, it strengthens the argument by allowing the reader to realize campuses are harming students and their experiences to
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
Ungar, S. J. (2010). The new liberal arts. In G. Graff, C. Birkenstein, & R. Durst (Eds.). “They say, I say”: The moves that matter in academic writing with readings. (2nd ed.). (pp. 190-197). New York: W. W. Norton. This article looks to prove that liberal arts education is just as valuable as “career education” because contrary to general belief, career education doesn’t guarantee high-paying jobs after they graduate.
Within an excerpt from, “The United States of Wal-Mart,” John Dicker explains that Wal-Mart is a troubling corporation. Dicker begins his article by discussing why the store is so popular within the news in an age of global terrorism, coming to the conclusion that Wal-Mart has a huge scope in the United States and that it has more scandals, lawsuits, and stories than any other supercenter. Continually, he goes on to explain that Wal-Mart outsources jobs and their companies demands makes it hard for employees to have livable wages and good working conditions. Furthermore, Dicker addresses the claim that Wal-Mart provides good jobs, by destroying this perception with statistics showing how employees live in poverty and that their union scene
The authors of “Coddling of the American Mind,” Greg Lukianoff and Jonathan Haidt, use ethos, logos, and pathos convey their negative stance regarding trigger warnings and the effect they on education. Lukianoff and Haidt’s use of rhetorical appeal throughout the article adds to the author’s credibility and the strength of the argument against increasing the use of trigger warnings in school material. The authors, Lukianoff and Haidt, rely heavily upon the use of logos, such as relations between conflicts surrounding trigger warnings and other historical conflicts impacting student ethics. Examples of the use of these logical appeals are the relation between the Columbine Massacre and the younger generations ideology. The author goes on to mention other societal turning points such
Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience? And what did Coca-Cola use that drew so many people in? Here we will discover the method behind what is “I’d like to buy the World a Coke.”
King, B. (2011). The American Dream: Dead, Alive, or Hiding? They Say, I Say: The Moves That Matter in Academic Writing (2nd ed.). New York, NY: W. W. Norton & Company.
The report of Robert Reich: “Why the Rich are getting Richer and the Poor, Poorer,” is an eye opener and a warning for society regarding unemployment that it will be facing and is currently facing due to a lack of technology and education. It clearly articulates that the jobs of routine producers and in-person servers have vanished totally as modern techniques have replaced them. The author has stated that the only people whose jobs are on the rise are symbol analysts. As stated in the report, symbol analysts are the real problem solvers. Their skills are highly in demand worldwide because they are the ones who first analyze the problem and then solve it. The Hart Report, on the other hand, also states the same problem of unemployment and the global recession which has left employers focusing on employees not only with specialists’ skills but also a “broader range of skills and knowledge” (page 6-7). The Hart Report clearly reflects what the needs of contemporary employers are, but the question is whether it is the universities or the students themselves who fail to cope with the requirements of the contemporary world which is filled with technological advancement and critical thinking. The Texas Work Source has also played an important role in examining what is actually missing in today’s generation and the reasons behind such a great decline in employment. The central
Pepsi is a well known carbonated soft drink that is sold all around the world. With a net worth of millions, Pepsi has featured many famous artists in our society, including the late singer and songwriter Michael Jackson. Michael Jackson, who was already at the peak of his stardom, had partnered with Pepsi for a commercial specifically aimed towards the younger audience who they referred to the ‘new generation.’
Nike, the cost for a certain logo on your clothing, this might be worth it for some while for others, not even a chance. Nike is known worldwide for their athletic clothing and shoes. But is the price of a 20 dollar headband or a 200 dollar pair of shoes with it for you?