Research Paper On Pepsi

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Outline-Pepsi/PepsiCo
I.) Introduction
a.) Pepsi is a brand far more complicated than just a simple cola product. The company, PepsiCo, has a wide spectrum of marketing perspectives that are vital to the consumers and the company.
b.) PepsiCo is a global food and beverage corporation based in New York. The company was formed in1965 with the merger of Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo grew bigger with the 1998 acquisition of Tropicana and the 2001 merger with Quaker Oats. The company has several different products that are known globally. PepsiCo offers twenty-two iconic brands to over more than two hundred countries and territories. The iconic brands generate more than one billion dollars in annual retail sales.
c.) Some iconic
The promotion mix is to help attract target customers to specific products. PepsiCo promotional mix is advertisement, sales promotion, direct marketing, and public relations. PepsiCo’s advertisement usually consist a celebrity drinking the Pepsi product in a commercial. The sales promotion, which is discussed in chapter fifteen, includes sweepstakes, coupons, and rebates. Direct marketing is to sell directly to companies at wholesale price. Public relations include: sponsorship or financial assistance.
d. Because of the wide array of products PepsiCo offers, the pricing is varied. PepsiCo’s pricing strategy are market oriented pricing strategy (value base pricing) and hybrid everyday value pricing strategy. Value Base pricing is defined, as setting a price that seems to be good compared to other prices. Market oriented pricing strategy is competitive prices. Hybrid everyday value pricing strategy is to ensure that there is a different between seasonal and everyday product. The reason why is to ensure consumers will buy the product everyday, not just
Ecological factors might affect Pepsi, but it will not have much toll on trade and profit generation. Ecological factors affect agriculture businesses more.
v. Pepsi is a non-alcoholic beverage, so the FDA regulates it. Pepsi is expected to maintain a firm standard of the laws. Different markets across the world follow different set of regulations, which are either relaxed or severe
d. Competitive pricing is a factor, which the firm should keep in mind all the time. The scenario is very important because there can be civil disturbance, fall in sales due to inflation, or cross-border situations. As a result, Pepsi has to stay updated with all changes and policies in order to adapt.
e. SWOT Analysis:
i. Strength’s: PepsiCo strength is branding. One of PepsiCo’s top brands is of course Pepsi, one of the most recognized brands of the world. In 2016, it ranked 24th amongst top 100 global brands. Pepsi generates more than $15,000 million of annual sales. Recognized brand include, Pepsi, Diet Pepsi, Gatorade Mountain Dew, Thirst Quencher, Lay’s Potato Chips, Lipton Teas (PepsiCo/Unilever Partnership), Tropicana Beverages, Fritos Corn, Tostitos Tortilla Chips, Doritos Tortilla Chips, Aquafina Bottled Water, Cheetos Cheese Flavored Snacks, Quaker Foods and Snacks, Ruffles Potato Chips, Mirinda, Tostitos Tortilla Chips, and Sierra

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