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Domestic violence and its effects
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Abuse is one of the biggest unspoken topics in the media. The RSPCA is shedding light on both domestic and animal abuse, though this awareness ad. The fine print states “that domestic abuse victims delay seeking help, fearing if they do, their innocent pets will get harmed.” The RSPCA’s pet protection program, ensures that women get the help they need, by looking after their pets. The target audience is women and this is seen throughout the advertisement. For example the ad using a female model for the visual feature and textual input such as “ensure that these women get the help they need”. The reason why this is their target audience, is because statistics show that women are abused more often in a relationship than men. This ad doesn’t just …show more content…
When u first look at the ad your eyes are instantly drawn to the model. Is this deliberate? Yes. Advertisers understand that they only have seconds to make a statement and draw the reader in. The picture is the largest element on the page, because it sets the emotions for the whole ad. Black gives the feelings of sadness, depression and symbolises death, therefore it is the main colour used in this advertisement.The women’s facial expression shows her emotions, such as anger, fear and weakness, coursing the viewer to feel empathetic, this makes them more likely to stop and help. The model has bruises all over her face, which symbolises that abuse is real and it leaves a mark. As you can see the victim is looking up, this signals that there is someone taller, more in control. The person who she is looking at is probably the abuser. Her body language shows that she is vulnerable and defenceless, compared to the taller ruthless abuser. The visual features make the ad extremely persuasive, because you see everything, you can see the …show more content…
After the powerful image hooks you in, it’s the texts time to elaborate, with trusted information. The logo is an important textual feature, because RSPCA is a well known and trusted pet protection corporation.This shows that the information proved is trustworthy. RSPCA use irony to convey their message by saying “ We help deal with all kinds of animals”, this hits a nerve and implies that if you have a family member who is abusive, that they are nothing better than an animal. This line is itself is a catchy slogan and leaves an imprint that repeats constantly in the viewers mind. The ad is using statistics such as “ 57% of domestic abuse victims delay seeking help”. This makes the ad seem scientific and correct, causing you gasp at the alarming amount of victims. The statistics invoke a feeling of sadness, provoking the reader to help. To domestic abuse victims this is a sign that they are not alone and that other people are going though the same situation. “ You need the RSPCA” is used as a call to action, which is followed with their email “ theRSPCAneedsyou.com.au”. The email address itself sends a strong message. It says that RSPCA can’t help the animals alone; that they need you, as much as you need them. The wave of silence can’t be stopped alone. RSPCA uses the textual information to educate and give strength to victims to stand up and trust that their program can
Violence is an action in which a person causes bodily harm towards someone in order to hurt them or even kill them. The society that we have today seems to disregard the uprising of cruelty towards animal and women, physically or mentally, putting their well beings aside because it does not seem like a problem people want to get their hands on. No consideration is taken towards the two victims, animals and women, who are objectified in the passages, “Animal, Vegetable, Miserable” by Gary Steiner and “Two ways a woman can get hurt: Advertising and Violence” by Jean Kilbourne. Hostile actions will always be a part of women 's lives and animals because they have been victimized earning them a certain label, unimportant. More attention needs to
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
In an article describing the entire series of ASPCA ads that Sarah McLachlan appears in, the author states “that simple pitch has raised roughly $30 million for the organization since the advertisements started running in early 2007, making it the A.S.P.C.A.’s most successful fund-raising effort” (Strom). This article goes on to explain that many viewers are compelled to donate because they feel empowered whereas the animals being shown are helpless; the ads make the viewers feel like they can make a huge difference and this is a major advertising strategy. After further researching the success of this advertisement, it became clear that this method was not only used by the ASPCA but also in many other commercials that are aiming for donations from the viewers. It is found that people “are particularly sympathetic and likely to donate when they see sad expressions versus happy or neutral expressions” (Small & Verrochi). Based on this research, it is intentional that victims are pictured on charity appeals, such as this one, to elicit the responses that are believed to engender prosocial behavior. With that said, it is not a surprise that these ads were successful in bringing in donations for the
The ad itself appears to be in a military instructional setting. The viewer’s eye is immediately drawn to the central focus of the document; a strong, physically fit African American woman in a combat stance, facilitating the techniques of martial arts. The entire ad is almost devoid of color, using instead, shading and highlighting strategies to draw the eye through the ad in the manner intended. Most of the ad is darkly shaded and blurred, lighter shades are used in the backdrop directly behind the woman highlighting her as the standout and the most important feature of the advertisement. Looking further, the viewer sees a group of Marines surrounding and beneath the woman focusing upward, as if she is on a stage giving a demonstration. Whereas the female is clearly outlined and visible, the surrounding men are darkened, almost blurry. She is obviously the boss here.
..., as well as the impact that the organization has on animal abuse. For example, “Thousands were rescued last year” and, “but for thousands of others, help came too late”. These are very vague facts and have no source to back them up. This means that the audience has no proof that thousands are being saved and thousands are being killed, they just have to take the word of the ASPCA. Without proper sources when presenting facts the commercial loses some of its credibility.
The front face view allows the viewer to see the problem and or situation at first hand. It is the image that attracts the eye to first. Smoking is a well-discussed topic in the media; due to it kills lot of American’s lives. The way the shadow of the hand hits the background gives the illusion that the cigarette is a gun. The symbolizes that smoking the cigarette is like putting a gun to your mouth. The ad is in black and white, which allows the reader to feel the mood of the ad. The black sets the mood of sadness and death. Black in the art world means death and pain. The white resembles purity as stated in “ How to Read Literature like an English Professor” by Thomas Foster. The purity of you life is leaving when you smoke. These symbols allow you to connect with the ad more.
..., the picture has good symbolism because it shows that you should have fun, and you should enjoy how you look. Another advertisement that this site contains is a rounded rectangular box that contains the words “Everyone tells you how to look good” and it shows a lady in a sitting position possibly doing yoga. The box does not contain what it is advertising for, but it gives the viewer the eagerness to check out what it contains.
In conclusion, the ASPCA is a significant, charitable organization that has taken a powerful stance towards anti-cruelty of all animals. Dating back to the 1860's and continuing to thrive today with new programs that reach out to community leaders, businesses, and lawmakers, all for the abandonment of cruel actions towards animals. Accolades to Henry Bergh for his diligence towards establishing laws to protect animals against violence, and more importantly for raising awareness of animal abuse, and the misuse of breeding. The ASPCA is a worthy cause, and its mission is valuable to all animal lovers in our nation.
However, the RSPCA article, I would say is aimed, first of all to people that have Internet access, and secondly, to people who may be concerned about animal rights. Then we can clearly see that the RSPCA has as a purpose to persuade people to support their ide...
This further confirmed that more women fall victim to domestic violence at the hands of male attackers than any other cases of domestic violence. Yet the targeted audience was men, this advertisement was run during the super bowl where the primary audience is men. Along with men being the primary attackers in cases of domestic and sexual assault. They wanted them to see the pain behind their actions as well as provide them a way to become advocates against domestic and sexual
Seeing maimed animals are not pleasant images. Those images sometimes appear across computer and television screens. The advocacy groups who place these images in the public’s view are trying to jolt people into the realization that abuse exists. For every ten seconds that goes by an animal is getting abused (“Animal… Statistics”). One statistic states that “71% of pet-owning women entering women’s shelters reported that their batterer had injured, maimed, killed or threatened family pets for revenge or to psychologically control victims; 32% reported their children had hurt or killed animals” (“Animal… Violence”). Animal cruelty comes in several forms, some of which people do not know. There is animal experimenting, animal abuse, and mistreatment of animals. and through revealing the results from research, one discovers the horrific effects of animal abuse.
The reason behind my thinking of the ad with the victim as the main point is that the image is right in your face the second that you see the ad. You see a person missing half of their face
Executive Summary Every 60 seconds, an animal is abused. Dogs, cats, horses, and many other types of animals are being neglected and tortured everyday, yet resulting in few and minor consequences for the perpetrators. Animal abuse is prevalent in the United States and has been an ongoing issue since the 1970's, and prior to. Society as a whole has chosen to avoid the facts and arguments about animal cruelty, because to some it is seen as acceptable and typical. It becomes much more frowned upon when people actually see the results of the cruelty, especially in the media.
With the extremely wide variety of channels now to choose from it makes it easier for advertisers to be specific about who sees it. For example children’s stations such as ‘Nickelodeon’ are packed with adverts for toys and games as the majority of their audience is under 12. But stations such as ‘The Cookery Channel’ that have an older, mainly female audience use adverts for perfumes, clothes, holidays. It is essential for adverts to be eye-catching and stylish because they are in competition with all the other adverts for similar products. Anything from catchy jingles, to horrific scenes are used in advertising [IMAGE] Hugo Boss Analysis The first advert to be analysed is the Hugo Boss fragrance.
“He Has His Mother’s Eyes” is a very sad and emotional message yet so powerful. This Particular ad is meant to provoke people 's thoughts and raise awareness all around the world; certain people may not have experienced such things but that does not mean it should be ignored. Child abuse is increasing by the year, which is why there is now a series of ads created by the powerful human rights organization Amnesty International to help stop abusive acts in general.