Persuasive Essay On Xbox Ad

Microsoft is a company that sells many things. Selling things along the lines of computers and computer software. One of their biggest selling items back in the 2000’s was the Xbox 360. As of June 2014, Microsoft sold more than 84 million Xbox 360’s. In 2014 they released an ad with Aaron Paul, an actor, to help sell their newest addition to the Xbox family, the Xbox One. This ad was aired on T.V and it is now on YouTube as well. In the ad, Aaron Paul shows off the new features and plays a game on it for a bit and then gets a phone call which makes him have to stop playing. Microsoft then promotes the Xbox One and shows the cost of the Xbox One and the commercial ends. The ad, overall, tries to persuade the viewers into buying an Xbox One

Aaron Paul then says, “After the role of a lifetime, I’ve been busy.” Now if we pause the ad on this shot of him sitting on the couch, we see that there is a lot of packets sitting next to him in on the couch and the rest of the house that we can see is also kind of messy. This shows us that Aaron Paul has been so busy that he has not had time to clean up his house he is that busy. Aaron Paul then says, “Which is why I look forward to my downtime. Xbox on.” What we gather form this is that Aaron Paul, instead of cleaning his house or doing anything else on his downtime, he would rather sit on his couch and play Xbox. For most people, this would be a normal thing to do after work is to just hang out and play video games or watch T.V. But, for a man like Aaron Paul who is now very wealthy, instead of going on a luxurious trip, hanging out with family, or going out and spending all this money he had earned, he wants to sit around and play the Xbox One. This shows us that this new gaming console must be amazing and it is better to play the Xbox One than to do anything else and even famous actors are playing it on their

It shows the design and all the apps that are available to get the viewers to buy into its look. After looking at that for a few seconds, Aaron Paul says, “Xbox go to Titanfall.” Aaron Paul is showing off that the Xbox One can do things with just being told and the Xbox goes to the game Titanfall. While Aaron Paul is playing this he is showing the intensity of the game and there is music in the background with an upbeat tempo to really get the audience pumped up into the release of the Xbox One. As he is playing the game Aaron Paul then says, “Xbox snap T.V.” This pulls up a live game of soccer happening and show us that the Xbox One can do more than just one thing at a time which shows that even if you aren’t a gamer, which would be the primary audience for the Xbox One, you can also get this for other uses or you can play games and do something else at the same time which is appealing to the secondary audience who would be people who could get this instead of Apple T.V, or a Roku box seeing that it has all the capabilities and more than an Apple T.V and a Roku box. With Aaron Paul saying things to the Xbox One also shows that the microphone on the Xbox Kinect is also way better than the first Kinect they made because everything he is saying is being picked up the first time even with the game audio in the background and him being a good distance from the Xbox