Opportunities In The Fashion Industry Essay

Opportunities

Women’s apparel consists of many of opportunities for women retails. Social media, ethical opportunities for retailers and how the high end designers that are collaborating with different companies to make it affordable for consumer.

Woman’s apparel is often advertised on television and magazines, yet the Internet is becoming a bigger part of many campaigns. Marketers customizing their advertisement based in lifestyle that they are trying to emulate. For example, a commercial could suggest that a particular designer's clothing is makes its customers more appealing to men like Victoria Secret featuring a woman in their underwear and bra. Presenting clothes as transformative is another common advertising strategy for women’s apparel.

Designer collaborations have become the popular tend for retailers and consumers. The designers are able to use the partner’s procedures of business to its benefits such as their merchants, funds and advertising plans. They are able to influence a different demographic and broader customer based through the store’s marketing operations. This is the impeccable opportunity for the designer to form a devoted fan base who cannot afford the real thing to become aware and fall in love with the brand. Customers are conveyed into believe that they need to buy pieces from designer collaboration now because of the popularity for limited time. For instance, H&M is able to draw labels like Balmain because of its winning record of accomplishment. The profits go both ways. Nonetheless, a collaboration with H&M can offer a quick cash for a steadily growing luxury label like Balmain, with yearly sales of just over $34 million. Balmain x H&M pieces are not Balmain pieces, which can often sell for thousands of dollars. However, for a luxury brand like Balmain, the secret to built-up needs occurs in the pressure between being observable and highly limited at the same time. The designer’s objective was to give the H&M customer spending $300 the same feeling and familiarity of a Balmain customer spending