Norman Rockwell, Rosie The Riveer

During the time of 1940-1945 a big whole opened up in the industrial labor force because of the men enlisting. World War II was a hard time for the United States and knowing that it would be hard on their work force, they realized they needed the woman to do their part and help in any way they can. Whether it is in the armed forces or at home the women showed they could help out. In the United States armed forces about 350,000 women served at home and abroad. The woman’s work force in the United States increased from 27 percent to nearly 37percent, and by 1945 nearly one out of every four married woman worked outside the home. This paper will show the way the United States got the woman into these positions was through propaganda from

This interpretation of Rosie was firmly entrenched in the concept of women entering the workforce as their patriotic duty. In the painting you can see that Rosie is stomping on a copy of Mein Kampf, Adolf Hitler’s 1925 autobiography and political manifesto. The message was clear; although men did the physical fighting on the frontlines, women were also doing their part to defeat the enemy (Hawkes). The war industry during WWII gave women the opportunity to earn their own living and contribute to the war effort. The imagery of “Riveters” we are accustomed to serve as an allegory; the war propaganda used “Rosie” as a metaphorical representation of the millions of women (of all colors and socio-economic classes) who took action during war time when patriarchal order was relaxed. These women joined the work force in order to help their country, to gain the benefits of employment, and to improve their quality of life

Even though the real-life munitions worker was one of the basis of the Rosie campaign it took on a persona of its own. This persona was a fictitious character that was strong and bandanna-clad (“American Women in World War II”). Rosie was one of the most success recruitment tools in American history, and one of the most iconic images of working women during World War II. The most prominent image of Rosie the Riveter popularized in American culture was the version featured on the “We Can Do It!” posters created by the United States government (Hawkes). The Rosie the government made has a resemblance to Rockwell’s Rosie, but she is less masculine. This propaganda poster of Rosie the Riveter employed by the United States government was popular because she appealed to the sense of patriotism and common goal of the Second World War. Upgraded Rosie also showed that women could retain their femininity and womanhood in their service. Every Rosie the Riveter image played to this prevailing sense of patriotism that abounded in America during World War II. Patriotism was used as a primary motivator to recruit women for war work. Most American women had husbands, brothers, sons, and fiancés fighting on the frontlines of the war, so the women felt compelled to provide to make a contribution as citizens at home. Most of the time woman had to take care of their children and household while