Nike Business Strategy Essay

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` Jacob Tafur NIKE INC. Business Strategy & Policy Professor McCarty November 29, 2017 Overview: Nike Inc. is a very successful publicly traded sportswear and equipment company based in the United States. Nike is a multi-national and Fortune 500 company. It has reached achievements in their innovation in products that Nike has become one of the most recognized companies today and companies dream to have what Nike has created. The main headquarters for the company is in the Portland area near Beaverton, Oregon. Nike leads the world in supplying athletic apparel and shoes. Nike shows how devoted they are in the satisfaction of their customer’s needs that it shines upon their mission statement and encompasses their vision. Nike ensures to go far and …show more content…

The “Bo Knows” ad campaign allowed the company to make big leaps ahead of all its competition. The company’s headquarters was then built in Portland Oregon because of the major break through in the 80s. in the 90s Nike signed an amazing and successful golfer, Tiger Woods. He signed with the company in 1996 with a reportedly $5 million a year, he as well as a number of professional and successful athletes maintained their image as the industry leader. The company was now a public corporation. It wasn’t until 1999 when Nike suffered a great loss. It was the Death of co-founder William “Bill” Bowerman at the age of 88. The company Nike continues to grow opening stores worldwide. From just having two men trying to create better and lighter running shoes for their athletes at the University of Oregon, they created a multi-billion dollar company that has taken the world by storm with their innovative and well thought out products. Nike has now expanded their style in the industry from running many other sporting goods. Swot

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