Nature Of Coca Cola Company

The Coca-Cola Company is a company that sells carbonated drinks. It was uncertain to start for an idea in 1894, brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. He then sent a case to Asa Griggs Candler, who owned the company. In 1899, they had the first bottling agreement as they obtained exclusive rights to bottle Coca-Cola across most of the United States. Between 1900s to 2000s, the company started growing rapidly as their efforts were boosted by major progress in bottling technology, which improved efficiency and product quality. In addition, it started to expand internationally that Coca-Cola

The Company encouraged and invested in a number of bottler consolidations to assure that its largest bottling partners would have capacity to lead the system in working with global merchants (Investors et al., n.d.).The nature of Coca-Cola Company focuses on needs of their consumers, customers and franchise partners. Get out into the market and listen, observe and learn. They work efficiently, remain responsive to change and be accountable for own actions (Investors et al., n.d.)

The external analysis includes Political, Economic, Social, Technological, Environmental and Legal. Firstly, Political is about the stability of political issues in a country and the extent to which political issues of government interposes in a country that affects companies and businesses. Coca-Cola is a non-alcoholic beverage and is within the food category. The government has control over the manufacturing procedure of these products in terms of regulations. Companies, who fail to meet the standards of law, are fined by the government. This will lead to competitive product and pricing policy pressures, ability to maintain or earn share of sales in worldwide market will be harder. Secondly, Economic is about local companies are affected by local companies

In 2001, the downturn influenced the company’s operations. As of global recession, Coca-Cola can borrow capital and invest in other products, because the interest rates are lowered. Also, it can borrow to advance its research of new products and technology. By researching for new products are cost effective, the company could sell its products at a lower price, so its customers would purchase more Coca-Cola products at a lower price. Thirdly, Social is about firms are more likely to succeed if they can adapt products and services to prevalent sociocultural conditions including demographics trends such as factors such as population size, age distribution, and ethnic mix can have a direct impact on current and future business. The healthy citizens have strongly influenced the