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Theory of a mcdonaldized society
Theory of a mcdonaldized society
Ritzers study of mcdonaldization
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More Evidence Needed to Support George Ritzer's McDonaldization Thesis
The McDonaldization Thesis presupposes some familiarity with Ritzer's earlier work, The McDonaldization of Society (1993), in which he defines McDonaldization as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world" (1). These principles include efficiency, predictability, calculability (or an emphasis on quantification), and control (especially via non-human technologies). Taken together, they constitute the formal (functional or instrumental) rationality that undergirds McDonaldization. In the present work, Ritzer continues to sound the alarm by depicting McDonaldization as "a largely one-way process in which a series of American innovations are being aggressively exported to much of the rest of the world" (8).
Although the author acknowledges that the McDonaldization thesis is rooted in Weber's reflections on rationality, specifically the notion of the "iron cage of rationality," he prefers the "simplicity" of Mannheim's thinking on the subject. The latter, for example, locates the fundamental irrationality of highly rationalized systems, such as McDonaldized ones, in threats to the ability to think; whereas, the former emphasizes threats to human values, an area the author deems unnecessarily messy for the purposes of his theoretical analysis. The author further justifies this position by noting the cognitive demands of the present post-industrial system in which human beings live. Indeed, it is the dehumanization resulting from the simultaneous increase in functional rationality and decrease in substantive rationality, which rationalized systems demand and perpetuate, that animates the author.
The author introduces the concept of the "new means of consumption" to illustrate the ways in which not only business, but cultural, practices are threatened by McDonaldization. Defined as "those things owned by capitalists and rendered by them as necessary to customers in order for them to consume" (91), examples of the new means of consumption include fast-food restaurants, credit cards, mega-malls, home shopping television networks, and cybermalls. The critical point for the author is that each changes the ways individuals consume. For example, the exportation of fast-food restaurants and American eating habits, with their emphasis on food as something to be consumed as quickly, efficiently, and inexpensively as possible, alters the way people eat and, thereby, "poses a profound threat to the entire cultural complex of many societies" (8).
There is a distinct normative dimension to the concept of the new means of consumption, which is evident in the author's insistence that they "constrain" individuals "to buy more than they need" and "to spend more than they should" (119).
There has been withstanding controversy about whether fast food is easier on the pocket than eating home-cooked meals. Take McDonald’s for instance, they’re notorious for their convenient and affordable dollar and value menus. Since you can get a burger for just $1.19, feeding a family of four should be inexpensive right? Mark Bittman, author of “Is Junk Food Really Cheaper?” argues otherwise. He claims that fast food is not at all cheaper than buying a few groceries and cooking at home. He expresses the different myths about fast food like how it is supposedly cheaper than real food when measured by the calorie, the mentality of people that if it isn’t fast food, it has to be costly organic food, and that there just isn’t enough time to cook at home. These myths followed by genuine factors such as addictions and a cultural impact, help Bittman prove his argument’s validity across to his audience. I have to say that Bittman proved his argument’s effectiveness, for he clearly stated his thesis and provided various reliable
In today’s world, technology and current norms drive a large portion of everyday life that the vocabulary becomes a common universal language. For example, if you don’t know or understand something, just “google” or ask “siri” about it, write a “blog” about a recent experience, or witnessed the latest “post” that has received over 1.6K “likes”. George Ritzer describes the same thing with the fast food restaurant McDonald’s in his video “The McDonaldization of Society”. He defines McDonaldization as the process by which principles of the fast food restaurant have begun to overflow and dominate all aspects of our world.
In the book Fast Food Nation: The Darks Side of the All-American Meal, Eric Schlosser claims that fast food impacts more than our eating habits, it impacts “…our economy, our culture, and our values”(3) . At the heart of Schlosser’s argument is that the entrepreneurial spirit —defined by hard work, innovation, and taking extraordinary risks— has nothing to do with the rise of the fast food empire and all its subsidiaries. In reality, the success of a fast food restaurant is contingent upon obtaining taxpayer money, avoiding government restraints, and indoctrinating its target audience from as young as possible. The resulting affordable, good-tasting, nostalgic, and addictive foods make it difficult to be reasonable about food choices, specifically in a fast food industry chiefly built by greedy executives.
In Fast Food Nation, Schlosser goes beyond the facts that left many people’s eye wide opened. Throughout the book, Schlosser discusses several different topics including food-borne disease, near global obesity, animal abuse, political corruption, worksite danger. The book explains the origin of the all issues and how they have affected the American society in a certain way. This book started out by introducing the Cheyenne Mountain Air Force Station beside the Colorado Springs, one of the fastest growing metropolitan economies in America. This part presents the whole book of facts on fast food industry. It talks about how Americans spend more money on fast food than any other personal consumption. To promote mass production and profits, industries like MacDonald, keep their labor and materials costs low. Average US worker get the lowest income paid by fast food restaurants, and these franchise chains produces about 90% of the nation’s new jobs. In the first chapter, he interviewed Carl N. Karcher, one of the fast food industry’s leade...
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin, 2001. Print.
The Act of Union in 1800 was a significant factor to the nature of Irish nationalism in 1800. Prior to the Act, the society of the united Irishmen, a republican society who wanted parliamentary reform and Catholic Emancipation, fought, under the leadership of Robert Emmet, with physical force for their complete independence. Because of their military strand they differed from their predecessors the ‘Protestant Patriots’, this is because the society was heavily influenced by revolutionary events in France and New America in the late 18th century. The rebellion, although unsuccessful, with its leader imprisoned, had major consequential effects; which was the passing of the Act of Union in 1800. The Act set the tone for the rest of Irish history; once emancipation failed to materialize directly after the union, the Catholic issue began to dominate both Irish and English politics.
When Ritzer began writing and talking about the dangers of "McDonaldization," he struck a nerve: some agreed with him, but many others rushed to defend the pop-culture institution. He went on to write a social critique on the subject, applying sociological theories to the culture in a way that lay readers would understand. The McDonaldization of Society (Pine Forge/Sage Publications) was successful enough that he wrote several follow-ups, including The McDonaldization Thesis and Enchanting a Disenchanted World (both Sage Publications).
Ritzer describes the McDonaldised society as a system of "iron cages" in which all institutions come to be dominated by the same principle. The fundamental problem with McDonaldised systems is that it's other people in the system structuring our lives for us, rather than us structuring our lives for ourselves. "You don't want a creative person clerk at the counter - that's why they are scripted. You don't want a creative hamburger cook - you want somebody who simply follows routines or follows scripts." That's the reason why it is dehumanizing." (Ritzer) Humanity is essentially creative and if you develop these systems that are constraining and controlling people they can't be creative, they can't be human. "The idea is to turn humans into h...
Section 1: Typically, we need a well-balanced meal to give us the energy to do day-to-day tasks and sometimes we aren’t able to get home cooked meals that are healthy and nutritious on a daily basis, due to the reasons of perhaps low income or your mom not being able to have the time to cook. People rely on fast food, because it’s quicker and always very convenient for full-time workers or anyone in general who just want a quick meal. Eric Schlosser, author of Fast Food Nation argues that Americans should change their nutritional behaviors. In his book, Schlosser inspects the social and economic penalties of the processes of one specific section of the American food system: the fast food industry. Schlosser details the stages of the fast food production process, like the farms, the slaughterhouse and processing plant, and the fast food franchise itself. Schlosser uses his skill as a journalist to bring together appropriate historical developments and trends, illustrative statistics, and telling stories about the lives of industry participants. Schlosser is troubled by our nation’s fast-food habit and the reasons Schlosser sees fast food as a national plague have more to do with the pure presence of the stuff — the way it has penetrated almost every feature of our culture, altering “not only the American food, but also our landscape, economy, staff, and popular culture. This book is about fast food, the values it represents, and the world it has made," writes Eric Schlosser in the introduction of his book. His argument against fast food is based on the evidence that "the real price never appears on the menu." The "real price," according to Schlosser, varieties from destroying small business, scattering pathogenic germs, abusing wor...
RITZER, G (2008) The McDonaldisation of Society (5th edition) London: Sage. (Ch. 3 – Efficiency)
Kincheloe, Joe. The sign of the burger: McDonald's and the culture of power. Philadelphia: Temple Univ Press, 2002. 9-185. Print.
The Irish and British governments fought for many years over the ownership of Northern Ireland. Britain had main control over Northern Ireland, and Ireland did not think that was fair. Be...
Throughout the nineteenth century Ireland experienced much change in many aspects of society. Politically, constitutionally and socially. The onset of the Great Famine in the middle of the century would define much of the Irish catholic thought towards British rule in Ireland. The Act of Union in 1801 became a catalyst for the political reform which would consume political thought in Ireland over the next 120 years. Throughout this essay I will critically assess the political movements and reforms in Ireland from the political movement and leadership of Daniel O Connell in the early years of the 1800s until the fall of Parnell at the conclusion of the century.
American culture is changing dramatically. In some areas it’s a good thing, but in other areas, like our food culture, it can have negative affects. It is almost as if our eating habits are devolving, from a moral and traditional point of view. The great America, the land of the free and brave. The land of great things and being successful, “living the good life.” These attributes highlight some irony, especially in our food culture. Is the American food culture successful? Does it coincide with “good living”? What about fast and processed foods? These industries are flourishing today, making record sales all over the globe. People keep going back for more, time after time. Why? The answer is interestingly simple. Time, or in other words, efficiency. As people are so caught up in their jobs, schooling, sports, or whatever it may be, the fast/processed food industries are rapidly taking over the American food culture, giving people the choice of hot
While food made by machines is still food, it barely has the same effect on someone as the process of a home cooked or fresher meal. This is because there is no side of emotional value that comes with the flavored “meat” served at a McDonald’s. While these fast food chains are convenient and affordable, it makes it harder to appreciate food as a form of sustenance. Because in actuality, the fact that it is the byproduct of a system that undermines the intrinsic value of