The Deceitful Cloud A cloud can be a white, puffy object that aimlessly floats hundreds, if not thousands of feet in the air. Or a cloud can be gray and gloomy, signaling imminent showers or thunderstorms. However, the identity of a cloud is beginning to change in the modern era. In the modern era, Microsoft is attempting to redefine a cloud as being a service that electronically stores data from a large variety of sources. In particular, Microsoft advertises their new cloud service, Azure, in Fortune magazine, in an attempt to appeal to businesses that require a cloud service to store data, and to meet their consumer’s needs on the web. Though the most peculiar part of the advertisement is the comparison of weather phenomena and Microsoft’s …show more content…
This easily allows companies to advertise their products to a select audience that may require their services, or an audience that is looking for new investment options. Foremost, the advertisement establishes ethos with the following, “Microsoft Azure scales to enable AccuWeather to respond to 10 billion requests for crucial weather data per day” (Microsoft). By providing an example of a well-known company using their cloud service, Microsoft convinces the audience with the perception of a reliable product. As a result, investors and business may be more inclined to adopt Microsoft’s service in hopes of receiving a product that can handle their business needs, like Accuweather is able to handle 10 billion requests on weather data. Contextually, Microsoft can potentially sway businesses due to the presented setting; yet, the advertisement may prove useless in its ability to sway those outside of the target audience. For example, Microsoft’s advertisement appeals to IBM’s cyber structure, but not to a farmer in the middle of Kansas. Furthermore, Stuart Hirschberg identifies one of the key elements needed in an ad, “The single most important technique for creating this image depends on transferring ideas, attributes, or feelings from …show more content…
To illustrate, Microsoft uses the weasel words “stands” to elicit a fighting reaction in the first phrase. When in fact, the Oxford English Dictionary defines the word as, “An action or condition of standing” (“Stands”). Microsoft’s cloud service does not physically stand up to a storm, nor does it combat a storm. Microsoft uses the word as a figure of speech, while also advertising that their cloud product is able to handle any challenge a company may endure in its daily operations. Moreover, the same phrase, “This cloud stands up to any storm,” (Microsoft) includes a second weasel word: “Any.” The Oxford English Dictionary defines “any” as, “In affirmative sentences it asserts concerning a being or thing of the sort named, without limitation as to which, and thus constructively of every one of them, since every one may in turn be taken as a representative.” The word “any” is a weasel word due to vagueness. The advertisement doesn’t differentiate between types of storms, nor does it promise to effectively deal with “any” storm. Instead, it can confront any storm or issue, though solving that issue is unclear, nor promised. The word “stands” also coincides with “any” because they both project the idea that Azure measures up to any disruption, like a metaphorical storm. As a result, the
Jonathan Kozol revealed the early period’s situation of education in American schools in his article Savage Inequalities. It seems like during that period, the inequality existed everywhere and no one had the ability to change it; however, Kozol tried his best to turn around this situation and keep track of all he saw. In the article, he used rhetorical strategies effectively to describe what he saw in that situation, such as pathos, logos and ethos.
When a person is shopping they typically are drawn to something eye catching that is either in or on the storefront. Some storefronts appeal to a very specific customer group whereas others are very general. One storefront that does a good job of pulling the attention of a fairly specific customer group is H&M. The front of this store is very modern, with clean lines that make it appear very sleek and elegant. Something else that this store does that helps them is that almost the entire storefront is made of huge floor to ceiling windows which not only go along to the sleek, modern design but it also allows the customers to see completely into the store. The front of this store helps them to attract the customer group that they are targeting because it gives off a very professional and sophisticated vibe that goes with the type of people that shop there. The floor to ceiling glass windows also help the store attract customers because it
Director Steven Spielberg and auther Markus Zusak, in their intriguing production, movie Saving Private Ryan and book The Book Thief, both taking place during World War II. However , in Saving Private Ryan Spielberg focus on a lot of complications that occur during war , but guilt was one difficulty that stood out to me. Zusak, on the other hand , showas that having courage during war can be a advantage and also an disadvantage depending on the situation. Both director and author grabed the audience attention with emotional and logical appeal.
When it comes to advertisement, every company’s goal is to come up with the best way to get their product out there and make their product look better than their competitors. Now, there are different ways in which companies can advertise their product. Microsoft, a well-known and valuable company, produces items such as personal electronics (i.e., cell phones), computer software 's (i.e., Windows), and additional items like Xbox, Bing, and Skype, but Microsoft is really known for Microsoft Windows (Microsoft US | Devices and Services).
Pollan’s article provides a solid base to the conversation, defining what to do in order to eat healthy. Holding this concept of eating healthy, Joe Pinsker in “Why So Many Rich Kids Come to Enjoy the Taste of Healthier Foods” enters into the conversation and questions the connection of difference in families’ income and how healthy children eat (129-132). He argues that how much families earn largely affect how healthy children eat — income is one of the most important factors preventing people from eating healthy (129-132). In his article, Pinsker utilizes a study done by Caitlin Daniel to illustrate that level of income does affect children’s diet (130). In Daniel’s research, among 75 Boston-area parents, those rich families value children’s healthy diet more than food wasted when children refused to accept those healthier but
A rhetoric analysis can be defined as the breakdown of components used to make a persuasive argument or judgment on a particular subject or topic. The ability to make a conclusion or decision on a given thought or idea in a moment of seconds is a result of rhetorical analysis. “Because media rhetoric surrounds us, it is important to understand how rhetoric works. If we refuse to stop and think about how and why it persuades us, we can become mindless consumers who buy into arguments about what makes us value ourselves and what makes us happy”. In Carroll’s essay “Backpacks Vs. Briefcases: Steps toward Rhetorical Analysis”, she discusses the nature of rhetorical analysis, how it affects our everyday lives and explains the role context plays.
In a quote by John Mill, “Does fining a criminal show want of respect for property, or imprisoning him, for personal freedom? Just as unreasonable is it to think that to take the life of a man who has taken that of another is to show want of regard for human life. We show, on the contrary, most emphatically our regard for it, by the adoption of a rule that he who violates that right in another forfeits it for himself, and that while no other crime that he can commit deprives him of his right to live, this shall.” Everyone’s life is precious, but at what price? Is it okay to let a murderer to do as they please? Reader, please take a moment and reflect on this issue. The issue will always be a conflict of beliefs and moral standards. The topic
The movie trailer “Rio 2”, shows a great deal of pathos, ethos, and logos. These rhetorical appeals are hidden throughout the movie trailer; however, they can be recognized if paying attention to the details and montage of the video. I am attracted to this type of movies due to the positive life messages and the innocent, but funny personifications from the characters; therefore, the following rhetorical analysis will give a brief explanation of the scenes, point out the characteristics of persuasive appeals and how people can be easily persuaded by using this technique, and my own interpretation of the message presented in the trailer.
Artificial intelligence should not be continued. Artificial intelligence has many benefits to your society, humans and AI will eventually begin to replace people’s jobs, they have no emotions, and they will outsmart humans so we will not be able to control them.
Rhetoric . A word many believe withholds a negative connotation in reference to politics, yet little did do they know, such a small-scale word has numerous definitions. Rhetoric , wWhen used in a different context, it can mean many different thingscan have many different meanings. As mentioned abovementioned, it is known to have a negativebad implication, reason being, that candidates use certain persuading techniques towards voters in order to bash their opponents. That way, they can gain votes for their own party, and convince the voters that other candidates are doing things the wrong way and gain votes for their own party. I personally perceive rhetoric as an act of communication that demands a response. as an act
Speedo uses various rhetorical devices in its imagery in order to persuade viewers to purchase their product. In an attempt to establish their own credibility by accessing the ethos appeal associated with Michael Phelps, Speedo focuses the main energy of certain ads, including the one reviewed for this assignment on Phelps. The swimsuit company links their own credibility with that of Phelps by connecting him with their brand, associating his accomplishments while wearing their swimsuits, thus establishing a connection between Phelps and a wider audience.
The Letter from Birmingham Jail was written by Dr. Martin Luther King Jr. in April of 1963. Dr. Martin Luther King Jr. was one of several civil rights activists who were arrested in Birmingham Alabama, after protesting against racial injustices in Alabama. Dr. King wrote this letter in response to a statement titled A Call for Unity, which was published on Good Friday by eight of his fellow clergymen from Alabama. Dr. King uses his letter to eloquently refute the article. In the letter dr. king uses many vivid logos, ethos, and pathos to get his point across. Dr. King writes things in his letter that if any other person even dared to write the people would consider them crazy.
In 1729, Jonathan Swift published a pamphlet called “A Modest Proposal”. It is a satirical piece that described a radical and humorous proposal to a very serious problem. The problem Swift was attacking was the poverty and state of destitution that Ireland was in at the time. Swift wanted to bring attention to the seriousness of the problem and does so by satirically proposing to eat the babies of poor families in order to rid Ireland of poverty. Clearly, this proposal is not to be taken seriously, but merely to prompt others to work to better the state of the nation. Swift hoped to reach not only the people of Ireland who he was calling to action, but the British, who were oppressing the poor. He writes with contempt for those who are oppressing the Irish and also dissatisfaction with the people in Ireland themselves to be oppressed.
In a persuasive essay, rhetorical appeals are a very important tool to influence the audience toward the author’s perspective. The three rhetorical appeals, which were first developed by Aristotle, are pathos, logos, and ethos. Pathos appeals to the emotions of the audience, logos appeals to the facts or evidence and ethos exhibits the credibility of the writer.
In cloud computing, the word cloud is used as a metaphor for “the internet”. So the cloud computing means “a type of internet-based computing”, where different services such as servers, storage and applications are delivered to an organization’s computers and devices through the internet.