Methanex Case Study Summary

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Methanex’s competitive strategic position and competitive scope have to date concentrated on focused cost leadership of being the world’s lowest delivered cost of methanol within the various regions it served. Methanex utilizes a singular corporate strategy, undiversified and focused solely on production, storage, and distribution of methanol, which has allowed it to become the leader within its industry, not only within production of methanol but also with setting global prices. Methanex took a leadership stance within the industry when it started publishing its Methanex Non-Discounted Reference Prince (MNDRP), which was quickly adopted by the industry as the general benchmark for methanol pricing.
Methanex has differentiated its business …show more content…

Methanex has a considerably smaller number of staff working at its production plants due to technological investments made to computerize and mechanize their facilities. This resulted in reduced staffing costs within facilities, providing a cost driver advantage that allows Methanex to spread fixed costs further and forward lower costs to their customers, retaining their position as a cost leader. After analyzing with the VIRO framework, once again this resource was determined to be a competitive parity due to easy replication from competitors since there was no protection of the technology and mechanization systems utilized.
The internal SWOT analysis also revealed some potential areas for Methanex to grow within the future, particularly in providing methanol to high-growth potential markets like the energy industry. In order to stabilize business within these growing sectors, Methanex should implement long-term contracts whenever possible with these energy producers in order to avoid spot price buys and to better predict future demand for …show more content…

Many of Methanex’s competitors diversify their offerings, including methanol as just one offering in their diverse portfolio of chemical production, which provides them with protection from fluctuations in the pricing of methanol and raw materials needed to produce it. Many general chemical competitors also only enter the methanol production market once pricing reaches comparative levels to that of a barrel of oil, which can cause an oversupply in the market and drive prices down.
Methanex’s sole focus being the cost-leader within the methanol industry also puts them in a dangerous position. If a competitor discovers a less-costly or more efficient method of producing methanol via innovations in technology, process management techniques, or due to partnerships and joint ventures with suppliers (vertical integration), Methanex would lose their key competitive differentiator within the market and would have to reevaluate their entire competitive strategy.
6 Methanex’s Undiversified Corporate

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