Marketing Strategy Of Chick-Fil-A

Chick -fIl-A’s product is one of a kind. They sell freshly made chicken sandwiches daily, along with healthy and indulgent choices to satisfy customer desires. They also sell clothes, merchandise, and calendars which add to their product line. Chick-fil-A sells theses sandwiches at stand-alone stores, as well as in malls, airports, and colleges. Their iconic cow’s convincing people to “Eat Mor Chikin” has promoted customer to eat their chicken sandwiches over hamburgers. It has been a well-known advertisement that has become part of the Chick-fil-A image. Another form of promotion is being closed on Sundays. This promotes their image of caring for the community. They believe there are more important things that can be done on a Sunday than work, such as spending time with family and attending church. When ordering at a Chick-fil-A you are not only paying for the freshest chicken with great quality, but you are also purchasing a “2-mile” customer service interaction. They make you feel welcomed.

Chick-fil-A has many unique marketing strategies. The first marketing strategy is convincing people to eat more chicken. From the case, this is done by their iconic cows telling

Their strategy to put their stores in college, airports and other non-traditional places has allowed them to reach more variety of customers. It has also put them ahead of the competitors because not many chicken restaurants are placed in these locations. Another positioning strategy, according to Chick-fil-a.com, one store is providing cheerios by the condiments for the children crowd. It helps the parents and it keeps the restaurant quite . This is an idea no other food chain has thought of before. They are constantly striving to please customers on every level. No other chain restaurant has come up with great service like Chick-fil-A,which is another position strategy that makes Chick-fil-A the successful company they