LongPest Analysis of ASDA Superstores

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LongPest Analysis of ASDA Superstores Introduction ASDA, is the Britain's best value food and clothing superstore, and became part of the Wal-Mart family on 26 July 1999. Wal-Mart stores, Inc are the world's largest retailer, with $191 billion in sales in the fiscal year ending 31 January 2001. The company employs more than 1 million associates worldwide through nearly 3,500 facilities in the US and more than 1,000 units in Mexico, Puerto Rico, Canada, Argentina, Brazil, China, Korea, Germany and the UK. More than 100 million customers per week visit Wal-Mart Stores. ASDA is a private sector organisation, and before Wal-Mart took over ASDA, ASDA Stores were only based in the local and national parts of UK. After ASDA became part of the Wal-Mart family, are now spread globally around the world. I have chosen this organisation because I can obtain information easily as I have an ASDA Superstore two minutes away from my house in Longsight. I have produced a LongPest grid for ASDA Plc. The LongPest grid is explained in detail below. For the LongPest grid for ASDA Plc, see separate sheet. Political - Local/National level The political element of the external environment remains the same for the local and national levels because the ASDA Superstores are only in Britain. The Ethical trade is crucial element for the ASDA business. ASDA takes every step to ensure that their suppliers are compliant with the Ethical Trading Initiative's base code of conduct. Also, ASDA has invested in a programme of third-party ethical audits of ASDA's suppliers. All suppliers will have been audited by mid 2002. ASDA aims to... ... middle of paper ... ...bove aspects also apply to the global level due to ASDA being part of the Wal-Mart family, which is a large organisation spread across the world; although Wal-Mart stores will have more technological advancements. For more information on ASDA, refer to appendices 1-8, and/or visit the website at www.asda.co.uk. Conclusion ASDA is a well-established organisation and communicating well with their customers and have made a lot of improvements. As ASDA has joined the Wal-Mart family, ASDA stores are working much more better and making more profits from a large number of customers due to attracting more customers to achieve both of the ASDA and Wal-Mart products under one roof. ASDA has more socio-cultural and economic aspects and ASDA's main competitors would be stores like Tesco, Sainsbury, Kwik Save, etc.

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