Today’s society is full of products that have numerous varieties. But, little do customers know about the time before when there was one type of each product. In Malcolm Gladwell’s “Ketchup Conundrum” article, he offers many different situations providing an explanation on how some products came to be, and how some name brands made their way into the business world. Consumers are lucky today that there is almost any variety of product to fit their wants or needs. The good and bad thing about the people that occupy the planet, is that all of them are different. This brought up some issues in the business world, because not every customer would be satisfied with the one type of product they sold. For this reason, business owners began experimenting and trying to gain different types of their product to please all of their customers. One of the first example of this experimenting is with Grey Poupon. They wanted to find a better mustard for customers rather than the basic French’s mustard. A new recipe was made, advertising was stepped up, and many more steps were taken to get the product out on the market. Naturally, doors were …show more content…
Not all people have the same tastes in things, so having products for everyone makes for extremely pleased customers which brings in more money and more shoppers. The shopping world would not be half as successful as it is today if there was only one kind or flavor of every product on the market. Customers get bored easily so they must be entertained with new things and more variety of their favorite product. If Nike only sold one model of shoe, or if Bryer’s only sold plain vanilla ice cream, shoppers would eventually become sick of the product and then business would be lost rapidly. Thankfully in today’s society new varieties of products are coming out all the time so nobody has to be worries about not meeting their wants or
products no one needs, but everyone wants, trapping us in conformity by making us believe that
Have you ever thought how much research and effort a company has done to make their product appeal to you? A company will conduct surveys, record human responses to specific images, and adhere to government regulations not to mention all the different designs produced, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great length the response that a consumer should have when looking at a product’s packaging, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time.
When hearing the name Kraft, the first thing to come to most people’s mind is cheese. Kraft, however, is a massive international company that owns and operates 30 different food and beverage brands. Ten of these brands accounts for more than $50 million of the company’s $18 billion in annual sales (“Our Mission”). Kraft products can be found in 98% of households in the US and 99% of households in Canada which allows the company to enjoy a position as one of the largest consumer packaged food and beverage companies in North America (Kraft Foods Group…, 2013, p. 1).
On a day to day basis we make these conclusions when picking up an item on a shelf, we base our opinion on the design of packaging rather than its contents, raising the question weather or not the society we live in has made us change our shopping experience to buying what we want based on what we see, to what we actually need.
If the market is to grow it is important that consumers have a wider choice of products available to them.
Marion Nestle is a professor of food studies, public health and nutrition at New York University. Nestle’s article entitled “The Supermarket: Prime Real Estate,” is a short but succinct description of how different sectors of the food industry (food producers, manufacturers, and distributing supermarkets, especially) conduct their processes to ensure the prospective consumer purchases varietiess of products they do not need. This not only ensures such industries continue to profit, but that the unsuspecting consumer is instilled with desires for products they would not have, otherwise; oblivious to the tactics employed on them to purchase things they do not have to. -----------
"Historically, the thinking was: a good product will sell itself. However there are no bad products anymore in today's highly competitive...
He has worked with numerous of the Fortune Global 500 companies as a brand building expert. He has truly mastered consumers’ deepest desires by exploit hot spots in the human brains to compel them to purchase blindly and willingly. As a result, Martin has successfully help launched new products and brands. Martin created this book during the worst economic crisis since the Great Depression. Martin’s main purpose of this book was not getting us to stop purchasing, as that is nearly impossible. “The purpose is to educate and empower you to make smarter, sounder, more informed decisions about what we’re buying and why” (Lindstorm 8). By exposing marketing companies tricks and tactics, consumers would be equipped to battle the war on impulse purchasing in a time of
In the early 1990s Wal-Mart decided to manufacture products at a value rate to the consumer. Their Great Value brand is generic to major leading brands. Over the course of this Session Long Project I will discuss the product design Wal-Mart incorporate, provide background foundation of Wal-Mart’s decision for its development, and the different issues for developing the product, I will also discuss the Great Value product life cycle as it pertains to a large selection of products.
Loss of uniqueness – Some customers value unique niche products, standardising products can lead to a loss in customer base. (O'Farrell,
Businesses are forced to adapt marketing strategies and communication efforts in order to meet the qualifications of the products trend on the new market far too often. Taking an in-depth look at the thought process of many retail marketers we are able to further understand the response most businesses have to these trends. Market demands, social media, and consumer demands all contribute to the inception of popular trends in which this instance it was gluten free products. With this in mind I hope that my project helped identify the business trend proposed by the development of gluten free products, evaluate the strategies businesses implemented to effectively implore the trend, and gave a general idea about the longevity of this business trend.
Every company wants to understand why people decide to buy its products or others. Firstly, we have to understand why people buy certain kind of product. People buy products because they need them. A need is activated and felt when there is a sufficient discrepancy between a desired or preferred state of being and the actual state. (Engle£¬Blackwell and Miniard. 1995. p407 ) For example, when you feel hungry, what you needs is some food. It is very important for marketer to understand the needs of consumers. All the consumers may have the same needs, but the ways which they satisfy what they need are different. Here is a example, Chinese people would choose rice when they feel hungry, whilst British people may choose bread to satisfy their needs.
Businesses have discovered, through studying the buying habits of people, diversifying products increases sales. Company A produces only purple glasses. They will have some sales, but not everyone wants purple glasses. Company B produces purple, green, blue, black, white, and yellow glasses. Company B will sell more products because they will appeal to a wider au...
This would reveal if these consumers go shopping for a lot of products. Due to your target market being high end consumers this possibility is very likely. As a result, it would grant management the information to offer a vast variety of product and offer a various types of materials. This would result in having various products for consumers to look at and buy every time they come in a store. Consequently, it would be essential to offer a wide product base if the habits of shopping in the consumers are high in order to grasp more profit and market
The other day I walked into the supermarket to buy a box of Kleenex. I was faced with a variety of colors, textures, box designs, and even the option of aloe. All these features designed for a product to blow my nose into! Selection wasn't limited to the Kleenex section, either…I found abundance in every aisle. We seem to always want more - more choices, more variety, more time. In fact, even the word "supermarket" implies a desire for more than just a simple market.