Inssidious Film Analysis

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Insidious Decoded Insidious was released on July 21, 2011 and was directed by James Wan. James Wan is a very credible director. He won 10 awards throughout his directing career. This is a mystery and horror film that is about a family that thinks their house is haunted, and how they figure out that it’s not the house that’s haunted. It’s their son being possessed by some spiritual entity. The poster uses different ways to persuade the audience to come to see the movie. The ways include Ethos, which appeals to the audience through ethics and credibility; Logos, which appeals to the audience through logical reasoning; and pathos, which is appealing to the audience through emotion and feeling. Pathos is used most effectively when trying to appeal …show more content…

The poster reads “From the makers of Paranormal Activity and Saw.” This is their way of showing some evidence that this movie will be great because Paranormal Activity won a horror/thriller award in 2010, and Saw won the Pegasus audience award in 2005. That statement appeals to anyone who have seen those movies and received a thrill out of watching and would want to receive that same thrill again. However, the thrill can be better expressed in the use of pathos. The use of pathos in the color scheme appeals to everyone seeking a thrill. If you didn’t see Paranormal Activity or Saw, you wouldn’t be attracted by the use of ethos but might be drawn in by dark gloomy day and the red letters in the title Insidious. Another way that the poster tries to appeal to the audience through ethos is listing well-known actors and actresses. With these famous names listed, there come all of their fans that love seeing them in movies and will now want to see them in this film. Along with the fans comes the haters. You will also have people that totally disregard these actors and actresses and never go to see the film just because they are affiliated with them. The use of pathos in the poster comes with no bias. The character Dalton standing in the middle alone staring into our eyes gives you all the chills you’ll need to want and go to watch this

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