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Online shopping vs. in-store shopping
Online shopping vs. in-store shopping
Online shopping vs. in-store shopping
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The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home. The Internet is currently the third most shopped channel; brands are pushed to keep up with the trend of building an online shopping option for their consumers and this is evident through the increase in retailers offering online options for their consumers (Valerio). With solely digital stores like Net-A-Porter, Amazon and eBay, competition among digital stores and physical stores are tight. Retailers are pushed to keep up with the rise of digital shopping whether they want to or not. There are several retail implications with the rise of digital shopping, retailers are turning to multi-channel retai... ... middle of paper ... ... Hayley. "America's Shopping Malls Are Dying A Slow, Ugly Death." Business Insider. Business Insider, Inc, 31 Jan. 2014. Web. 26 Feb. 2014. Rueter, Thad. "E-retail Spending to Increase 62% by 2016." Industry Retailer. N.p., 27 Feb. 2012. Web. 24 Feb. 2014. "There's No Place like the Mall: U.S. Shoppers Unplug." Newswire. Nielsen, 23 May 2013. Web. 27 Feb. 2014. Valerio, Dan. Digital Retail: Analyzing the Effect on Retailers. Rep. Ernst & Young LLP, 2012. Web. 6 Apr. 2014. Webb, Tom. "Mall of America Set for Super-sizing." TwinCities.com. N.p., 4 July 2013. Web. 06 Apr. 2014. Whelan, Robbie. "Store Rents Rise as Construction Slows." The Wall Street Journal. Dow Jones & Company, 2 Apr. 2014. Web. 06 Apr. 2014. Yu, Hui-yong. "Mall Vacancies Climb to Highest in Decade as U.S. Store Closings Persist." Bloomberg.com. Bloomberg, 7 Apr. 2011. Web. 26 Feb. 2014.
Over the years, the American department store has developed and evolved as not only a commercial business but also a cultural institution. While it has weathered many storms and changes since its inception and throughout history, its most predominant enemy has been a change in the lifestyle of the American people (Whitaker, 2013). As the customer’s needs and wants have shifted, department stores have struggled to keep up with demands. It has been argued that the decline of the department store has been ongoing for the last 50 years (Whitaker, 2013). This dissertation aims to understand how the department store has historically played a role in consumer culture and spending, and additionally, how this has evolved and changed in today’s retail market. Although department stores may not be able to take all the credit for inventing modern shopping, they certainly made its conventions and conveniences commonplace. They set a new standard for the way the consumer should expect to be treated, the type of services that should be provided, and the convenience that should attend the process of acquiring the necessities and niceties of life all in one place. They made shopping into a leisure pastime. This environment meant shopping was a means of freedom to look around, pick up objects with no obligations to buy. As one historian remarked, department stores: “encouraged a perception of the building as a public place, where consumption itself was almost incidental to the delights of a sheltered promenade in a densely crowded, middle-class urban space” (Whitaker, 2006). Although this perception and view of the department store has changed over the years, this paper aims to follow the trail of how and why that happened.
Hansen, Brian. "Big-Box Stores." Are They Good For America? 14 (2004). 14 Mar 2005 <www.libraries.psu.edu/cqresearcher>.
Walking through the mall I noticed that the target market was mainly high-end customers and people who where not worried about spending a little more for a great product. There were a lot of galleries and the atmosphere was very sophisticated with marbled floors and stained wood accents that gave the overall appearance of catering to professionals as well as young adults. There were a few stores for men, but the majority of the stores were focused more towards women, with also some children stores.
Key Issues The growing popularity of online retailing is attracting competition from traditional and online multi-retailers such as Wal-Mart and Amazon, which are gaining considerable market shares in many of the product segments included in the specialty retail sector. Currently, the majority of revenue is generated by store sales, but online sales from the stores’ websites are increasing. With the US dollar getting weaker, international sales from these US based websites are increasing too. This creates a significant positive outlook for the large incumbent players but also acts as a significant barrier of entry for new players.
“The Sign’s of Shopping” by Anne Norton is an essay that depicts the many ways in which malls, and shopping catalogues sell products to the society by selling to them who they could be with those products. Norton’s central argument is that malls engage people in advertisements that are promoting them to desire the product and integrate to certain identities. She explains how malls are misleading and tend to appear to be a location of diversity and freedom, but the mall actually causes individuals to strive for a certain identity. People are exposed to ideas like the ones in the mall window displays, or shopping catalogs, which shape who they could be through having certain things. She provides a great example, “neither freedom of speech nor
4.1 Town Centres/High Street – Much has been said in regards to the current state of town centres and high streets in the UK. It has been stated that there has been a year on year decline of 10% in terms of shoppers frequenting the high streets. (Wilmot, S. 2013) Though it may be true that a decline in the high street exists, in terms of location, town centres and high street still hold positive attributes including:
“The retail landscape has shifted toward e-commerce, but there are opportunities for department stores to capitalize
O'Donnell, J. (2011, December 16). Behind the bargains at T.J. Maxx, Marshalls. USATODAY.COM. Retrieved April 11, 2014, from http://usatoday30.usatoday.com/money/industries/retail/story/2011-10-25/tjx-ceo-carol-meyrowitz/50916340/1
They expect more from retailers every day better value, more convenience and solutions that help them save time. Technology has given consumers almost limitless choices when it comes to what to buy, how to buy it, and how much to pay for it and they are taking advantage of it in increasing numbers. We are broadening our offering by growing our online businesses, developing our store formats and improving our assortment to give our customers shopping alternatives that meet their changing needs. We are accelerating the growth of our online businesses so our customers can shop when, where and how they want either in our stores or online,
Whenever we go out shopping or relaxing at malls, we actually don’t see or recognize any effects of malls as we mostly go there for these two reasons. Malls are an integral part in the lives of America. They are shopping centers that have created a lot of buzz in many writers. This is because we have more malls in America than high schools. Malls have received praises from people like James J. Farrell, Jon Pahl and George Lewis who view malls as not only shopping centers but also as places that provide a reflection of the American culture and serve as centers of pleasure and entertainment. In contrast, William Kowinski and David Gutterson criticize malls for just being an artificial environment that creates disorientation among American shoppers. In my opinion, malls are just magnificent commercial buildings that create a sense of false dreams and imagination.
2- Webb, Steve. "Montgomery Ward cut out of busy retail market." National Real Estate 1 Jan. 2001. Web. 18 May 2014. .
This article’s main argument is that developers manufacture an illusion of doing more than just shopping when designing malls and shopping centers. The developers and designers disguise the building’s identity while mediating the materialist relations of mass consumption. Goss focuses on five areas in his article. This first area is looking at the mall in a cultural context and the connection between ...
General indicators from the survey reflect a preference to the Springdale Mall for shoppers, even when evaluating the smallest demographic group in the sample population. The West Mall continues to rate on the lowest end of the survey with shoppers, below the Downtown Area. Using a 95% confidence interval helps ensure the maximum likely error a random shopper will differ in opinion from the point estimate results of the Springdale Shopping Survey.
4. Hale, Todd. “Understanding the Wal-Mart Shopper.” Nielson Trends & Insights: Page 1. 10/19/2008 http://www2.acnielsen.com/pubs/2004_q1_ci_walmart.shtml
In today’s era “INTERNET” is playing a significant role in our daily life. People can walk through the internet to one who is actually living on the different side of the planet, can send mails round the clock, search information & even buy things online. With this invention of internet there is a shift in traditional way of shopping. Now there is no need to open a physical store. One can be active at any time and place and purchase products and services. The number of users of internet is increasing day by day which means that online shopping is increasing. Various characteristics of online shopping is making it more convenient for the customers, as compared to traditional way of shopping such as the ability to view and purchase goods and