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The impact of fast fashion on haute couture
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Since its establishment in the mid nineteenth century, haute couture has not only served as a symbol of status and convention for the imperial court and “high society”, but the underlaying foundation of the burgeoning production, consumption and dissemination of fashion. In 1858, the creation of the House of Worth, along with the faithful support of Princess Pauline von Metternich and Empress Eugénie, positioned Paris as the leading capital of fashion. The initial production of copies of the Empress’ couture dresses flourished as the Parisienne style circulated around Europe, followed by America, which prompted the development of ready to wear fashions. Although the popularity of haute couture was not sustained until the modern day, the works produced from labour intensive and time consuming tasks have continuously influenced the fashion of nowadays. Particular traditions of haute couture, such as the concept of showing garments on live models has developed into a norm, and have majorly impacted upon the consumption, production methods and circulation of fashion.
The production of fashion immediately succeeding the establishment of haute couture which was ‘[strongly married] to the values of that particular aristocratic society’ (Aspelund 2009, p.18) was dominantly reliant on the fashions of the royal court. Occurring simultaneously with the restoration of an imperial house in 1852, Worth’s work was favoured by the new emperor, Napoleon III’s wife, Empress Eugénie who was introduced by the Viennese Princess Pauline von Metternich. The presentation of designs on live models in Worth’s atelier attracted women of high society and the empress herself as it allowed the vision of the garments’ cut, movement and style on a live pers...
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...rk of hierarchy within the royal court, haute couture was brought to life through the founding of the House of Worth which lead to the successful production of luxury goods and ultimately the starting point of prêt-à-porter. The recreation of couture garments reflecting the dress of Parisienne court was disseminated across Europe through the use of ‘Pandora’ dolls and eventually paper patterns. However, as technology and new methods of production, such as industrial machines rapidly changed throughout the second half of the 20th century, the arduous tasks of creating haute couture garments and its demand diminished, leaving ready to wear to control the fashion industry. Nevertheless, haute couture will always be the paragon of skilled craftsmanship and tailoring that has influenced the consumption, production and dissemination of fashion since its establishment.
The empress was a leader of the world of dress. She swept away many people on with her fashion statements. In Paris every lady would walk and hold her head like the empress. Everything about Eugenie was imitated; her tint in her hair, her glance of her eyes and even the motion of her figure. In 1857 she became to have a liking to artificial flowers and everyone in Paris followed along. People even copied the empress’s hair; her corkscrew curls. The most popular of all was Eugenie’s crinolines which lasted a decade. Empress Eugenie spent 60,034,000 total francs on all of her clothing for balls in
Patou's designs may be synonymous with the clean, understated beauty of simplicity but, Patou was also successful at combining this aesthetic with one which was altogether more glamorous, flamboyant, dazzling, sparkling; perhaps another connection to the almost overwhelming, raw beauty and dazzling light of Southern Europe and the influence of his war years. Patou was able, therefore, by use of sparkling crystals, exquisite gold and silver embroidery and luxurious silks and satins, to take an outfit from casual through to glamorous- daywear to evening wear in one and, once more, an indication of how ahead of his time he was in his concepts and work ouput.
Givenchy’s love for fashion grew when at the age of ten he attended the Pavillon d’ Elegance Paris Exposition. Once looking through Vogue magazine, he was inspired by Balenciaga men’s wear. He wanted to be a couturier and attended Ecole des Beaux-Arts in Paris, to start a formal education in fashion. His designing inspirations came from Elsa Schiaparelli and Madam Gres’s work. His experience also came from working at the House of Piguet in Paris; this salon was known for its dramatic yet simple style and after, at the House of Lelong that was known for their high quality clothing. Those positions gave him knowledge on how to work with couture customers and gave him an opportunity to build strong relationships with them (Press, 2002).
In the 19th century play, FASHION, Anna Mowatt develops the character plot as a contrast and comparison between being “natural” and “artificial in a world becoming preoccupied with fashion, and being fashionable. In the head notes, it was stated that Daniel Havens said FASHION is “the ugly image of the American Dream gone sour.” (Watt and Richardson) Fashion has a complex definition. The word ‘fashion’ can mean anything from the type of clothes you wear, how you communicate with others, the place you live, how you present yourself, or who you associate yourself with. In FASHION, Mowatt took a comical yet sober look at the definitions of “fashion,” applied it to real life in 1845, and through her characters, provides a mirror with which an audience/reader can evaluate themselves. I do not believe updating this play would be difficult because America has continued down the fast and destructive path in an effort to keep up with the “fashions” of the day.
“When I opened my couture house I decided to dress only the most fashionable women from the first ranks of society.” –Christian Dior
‘Haute Couture’ is a French word, which translates to mean, ‘high sewing’ or ‘ high dressmaking’. It refers to the creation of exclusive custom-made clothing. I t is constructed by hand, with the use of sewing machines, from start to finish. It is made from high quality, expensive fabrics, which are sewn with extreme attention to detail. The most experienced seamstresses finish them. A haute couture garment is often made for a client tailored specifically for the wearers measurements. Considering the amount of time money and skill that is allotted to each completed piece haute couture garments are described as having no tag. Meaning, budget is not relevant. Each couture pieces is not made to sell, they are designed and constructed for the runway, just like an art exhibition. Clients value the uniqueness of the couture and the status that is attached to a made to measure service. They could spend up to 100,000 on a couture wardrobe each season.
The Chronicle of Western Fashion: From Ancient times to the Present Day.
Paul Poiret was born on April 20th, 1879 in Paris, France. His contributions to twentieth-century fashion has earned him the title in many people’s eyes as the “King of Fashion”, because he established the principle of modern dress and created the blueprint of the modern fashion industry. Poiret’s designs and ideas led the direction of modern design history. He was born into a working class family and his natural charisma eventually gained him entry into some of the most exclusive ateliers of the Belle Époque. Jacques Doucet, one of the capital’s most prominent couturiers, hired him after seeing promising sketches he had sold to other dressmakers. Furthermore, he was hired by the House of Worth and was put to work to create less glamorous and more practical, simple items because his out of the ordinary designs were not welcomed in open arms by opulent clientele. Despite this experience he was still confident in his ideas and ventured out on his own with money barrowed from his parents and opened a storefront. Moreover, he wanted to promote of the concept of a "total lifestyle” was seen as the first couturier to merge fashion with interior design. His independent work broke the normal conventions of dressmaking, and overturned their underlying presumptions. He liberated the woman’s body from the petticoat and the corset to allow clothing to follow woman’s natural form. Poiret also radically revolutionized dressmaking to switch from the emphasis surrounding the skills of tailoring towards those based on the skills of draping and began to use bright colors. Furthermore, Poiret was apart of the art deco movement, which was surrounded by a period of immense social upheaval, particularly for women, and emergence of technol...
The luxury market has significantly changed since the days of ‘old luxury’ where it was once attainable only to the super elite. Louis Vuitton, Cartier, and Hermes founded in the 18 and 19th centuries, created products for the royal court until the fall of the monarchy. In the late 19th...
One major contributor to this new image in France was the new belief in freedom. This was a time in France were the tides were changing and the power over the country was moving from the hands of the Old regime to the Bougiose. As this occurred this working class felt a new freedom, and a respect for freedom that they had never felt before under the iron fists of the nobles. Such ideas broke the people away from their normal standards and every day drab. With a new freedom new ideas started to pop up everywhere. These new ideas led to the creation of “ ‘the new costume’… reproduced in England’s The Home Circle” (Ewing, 123). With the new freedom people of all sorts started to speak up and voice their desires. This caused a revolution in fashion for France with the invention of the sewing machine and other cloth production machines the ideas quickly became “vast quantities of fabrics” (Ewing, 105). As restrictions gave way to freedom many old ideas gave way to new ones. With this newfound freedom women’s wear especially went through “a slow reform for women” (Ewing, 173). While corsets had been used earlier to give women a narrow waste and flatter chest, new half corsets were used to provide a “round, high waist” (Cassin-Scott, 74) while still providing the full chested appearance. This new freedom allowed men and women alike to change their image from a more strict and prudent society, to a more open and casual fashion. As the people gained more freedom so did the style of dress. The bustle gowns were a new style where “the curve between breasts and waists and waist...
In the early 1800s, France was the sole fashion capital of the world; everyone who was anyone looked towards Paris for inspiration (DeJean, 35). French fashion authority was not disputed until the late twentieth century when Italy emerged as a major fashion hub (DeJean, 80). During the nineteenth century, mass produced clothing was beginning to be marketed and the appearance of department stores was on the rise (Stearns, 211). High fashion looks were being adapted and sold into “midlevel stores” so that the greater public could have what was once only available to the social elite (DeJean, 38). People were obsessed with expensive fashions; wealthy parents were advised not the let their children run around in expensive clothing. People would wait for children dressed in expensive clothing to walk by and then they would kidnap them and steal their clothes to sell for money (DeJean, 39). Accessories were another obsession of France‘s fashion; they felt no outfit was complete without something like jewelry or a shrug to finish off the look and make it all around polished (DeJean, 61). As designers put lines together, marketing began to become important to fashion in the nineteenth century; fashion plates came into use as a way to show off fashion l...
Lawson, David "History Of Renaissance Clothing - How Today's Fashion Is Affected." 6 Jul. 2011 EzineArticles.com. 16 Nov. 2011
Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.
The house of Chanel, a legendary house in today’s time is a luxury brand making billions of dollars as profit. The spirit of Chanel since the time it began was to empower women and give them the position in society that men acquire. The men have business suits and the women have the Chanel suit, both bean a beacon of power yet Chanel having the edge of style over it. In today’s time the brand is seen as a status symbol and as a power symbol to have. Started by Gabrielle Coco Chanel in the early 1920’s - she changed the fashion industry and the way women dressed one pearl at a time. Gabriele “Coco” Chanel was a pioneer and one of a kind fashion designer, her designs were influenced by episodes in her life. She channeled her passion, experiences
Clothing has been around for thousands of years; almost as long as the modern human has. At first, it served the practical purpose of protection from the elements; but, as life for early humans stopped being a constant struggle to survive, they started noticing how they looked and the concept of fashion began to take shape. These first few garments were typically dyed draped cloth that was pinned at the shoulder and/or waist. This was seen in many ancient civilizations around the world, Greek and Roman the most notable. Over time, clothing began to get more and more complex and formed to the body’s shape, eventually leading up to the tailored style we now have today. However, the sophisticated world of Haute Couture; or high fashion, can distinctly trace its roots to Paris during the mid-19th century. Clothing from there was thought to be superior to those from anywhere else, and women began to come from all over Europe just to buy dresses. This was probably due in part to one notable dressm...