Gluten has become a popular trend. Gluten free diet, gluten free cereal, and gluten free baby food have all become products. Businesses were forced to adapt marketing strategies and communication efforts in order to meet the qualifications of the products trend on the new market. With this in mind my project will identify the business trend proposed by the development of gluten free products, evaluate the strategies businesses implemented to effectively implore the trend, and estimate the longevity of this business trend. When determining the trend at hand we must look at how gluten came about. Successful gluten marketing entails providing a long term strategy that will persuade consumer beliefs towards buying these products. However, to fully understand the gluten trend one must place it along with its relation to various aspects such as celiac disease, allergies, and sensitivities. Although, the human race has engulfed wheats, grains, and bread since their inception many are skeptical that gluten is healthy. This propelled the gluten free trend and gave way to over 20 million people incorporating gluten free diets to lose weight and for other medical necessities. For example, anyone with digestive health problems can confirm that internet searches conclude most of the complications arrive from gluten. This only contributed to the beginning of the gluten free diet era which currently still exists. In the article Key Trends in Functional Foods & Beverages for 2016 it supports this claim stating that “Anyone with digestive health problems who Googles their symptoms will find at least one link to gluten as a cause on the first page of their search results—and that is a big reason why 25% of people choose to reduce gluten in their d... ... middle of paper ... ... only validates my logical standpoint that business strategies were spot on in effectively communicating with consumers. Businesses are forced to adapt marketing strategies and communication efforts in order to meet the qualifications of the products trend on the new market far too often. Taking an in-depth look at the thought process of many retail marketers we are able to further understand the response most businesses have to these trends. Market demands, social media, and consumer demands all contribute to the inception of popular trends in which this instance it was gluten free products. With this in mind I hope that my project helped identify the business trend proposed by the development of gluten free products, evaluate the strategies businesses implemented to effectively implore the trend, and gave a general idea about the longevity of this business trend.
Adverts often mask foods that are unhealthy by emphasising its positive nutritional features – such as dietary fibre and protein. While at the same time ignoring its negative features – including the high amounts of saturated fat and sugar contents. In some cases, even products that mention any alleged health benefits are usually are outweighed by the health risks associated with consuming the product, that they just fail to
Today’s society is full of products that have numerous varieties. But, little do customers know about the time before when there was one type of each product. In Malcolm Gladwell’s “Ketchup Conundrum” article, he offers many different situations providing an explanation on how some products came to be, and how some name brands made their way into the business world. Consumers are lucky today that there is almost any variety of product to fit their wants or needs.
This diversity will make for a powerful word of mouth marketing campaign using social media to spread the word and the television and online advertising efforts offering a money-back guarantee, free samples and community website links. We will focus on both the “Bohemian Mix” from this geographic area that includes people from these ethnic backgrounds in households made up of a mixture of different family members from different age groups, but under age 55, many with pets, who like to try the “newest coffee brew” or product. Their median income is over $56,000 a year and they are upwardly mobile. We also chose the “Young Digeratis” who are made up of the wealthier and younger family mix ages 25 to 44. They like to stand out above others and only accept the highest quality of food and drinks. They drive the most expensive autos and spare no expense on their clothes and
Academia Barilla’s consumers are still a specialized target, despite recent efforts for expansion and growth. For its gourmet foods product line, demographics of consumers in major markets tend to be upper middle to high class citizens of middle to older age. Italy represents the major market for Academia Barilla, with Europe and North America showing promising growth. However, recent severe economic troubles in Italy, Europe, and the United States are a major cause of concern and must be monitored. Regulatory bodies in the countries which market Academia Barilla do not tend to interfere with production. Current consumer trends for healthier, more organic products should be monitored. Whole-wheat and low-carbohydrate products have increased in demand during the past half-decade. Recent developments in the IT field have helped bring e-commerce to new heights. Finally, emerging economies in countries such as Brazil, China, India, and Russia may be targets for possible future high growth opportunities.
Ferrell, O. C., & Hartline, M. (2012). Marketing strategy, text and cases (6th ed.). Stamford, CT:
Gluten is a protein found in common grains such as wheat, barley, and rye. Those affected with allergies to these foods (the most serious allergy being Celiac Disease) must follow a strict gluten-free diet in order to experience relief from their symptoms. Despite eliminating the ingestion of the allergen, gluten-free individuals begin to suffer from adverse side effects. In recent years, many Americans have begun to live an entirely gluten-free lifestyle with no medical necessity to do so. Many believe it to be a healthier diet, and even more believe it is an effective weight-loss tool. With this growing fad of adopting a gluten-free diet, under the false pretenses of varying health benefits, many Americans are exposing themselves to unnecessary health risks, over-priced and narrowly available foods, and an overall depletion of dietary needs.
Does Grain Brain actually stand the test of empirical science? After the book’s release, America went gluten free. It used to be that only those with a gluten allergy needed to be on a gluten free diet, but now it is for everyone- or is it? After reading the notes provided, I noticed there were some bad science being used to support this new fad diet. Dr. David Perlmutter talks with James Hamblin during an interview, which makes clear that there are to be holes poked in Perlmutter’s theory. Two of the problems with Perlmutter’s evidence is that he is inferring causation from correlational data and using data from small sample sizes.
...al D. Food for life: how the new four food groups can save your life.
2. Consumers: The emergence of dual career families resulted in unavailability of sufficient time to cook food. Hence interest and love towards such frozen food is increasing1. Type of meal 2. Brand 3. Variety.
The European Vice President of United Cereal (UC), Lora Brill, is confronted by a dilemma: to launch a new product called Healthy Berry Crunch as the first ‘Eurobrand’ or not. A wrong decision may destroy her career, especially since Healthy Berry Crunch is not only a new concept of healthy cereal, but also a pioneer of United Cereal’s Eurobrand, which is different from the company’s usual standards. On the other hand, if she makes the right decision, she may be able to grow the company to a whole new level.
Marketing is not just about selling and advertising products and services. In general, marketing is associated with identifying the particular wants and needs of a target market of customers, and then working to satisfy those customers better than the competition. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution or place (Bethel, 2007). Understanding ways to identify the target market is crucial in developing market strategy. This paper is intended to define target marketing and examine a market analysis of Stacy's Pita Chip Company.
This report outlines and analyses the consumer decision process encountered when purchasing biscuits in relation to primary market research completed targeting one particular demographic of the possible market. The purpose of market research is to ensure that a businesses focus is on producing a product that meets the needs and wants of consumers, therefore it is essential to identify a potential target market and create a product that is able to be successful at all stages of the consumer decision cycle (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146). The report will explore the effects within the biscuit industry of various external factors influencing their products. Political and legal regulations, socio-cultural trends, economic shifts and the natural environment all impact a consumer’s decision making process and in turn the necessary actions of the businesses. Additionally, there are various demographic, geographic, behavioural and psychographic traits and trends of the target market that are inextricably linked to the circumstances within a marketplace and are analysed (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146).
REFLECTIVE JOURNALING FOR GLUTEN-FREE & SPECIAL DIETARY SMALL DESSERTS & PASTRIES. Nowadays, Celiac disease is very common, and more and more people are beginning to a vegetarian diet. It is very necessary for bakers to understand more about the gluten-free and special dietary baking. I chose gluten-free baking as my signature product.
The target market will be specifically made up of males and females ranging in ages from 18- 45. This segment was selected as many people younger than this age are still having their meals selected for them whereas those who are older than this bracket are seeking a healthier and more holistic lifestyle. For secondary target markets healthier products should be provided as well as products for children
After looking at trends in the market and seeing that consumers are becoming more health conscious and the need for food that is easy to prepare it was decide that this product would do well in a consumer market made up of mid and upper mid income families and individuals.