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George ritzer an introduction to mcdonaldization
George ritzer an introduction to mcdonaldization
A look at the fast food industry eric
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In today’s world, technology and current norms drive a large portion of everyday life that the vocabulary becomes a common universal language. For example, if you don’t know or understand something, just “google” or ask “siri” about it, write a “blog” about a recent experience, or witnessed the latest “post” that has received over 1.6K “likes”. George Ritzer describes the same thing with the fast food restaurant McDonald’s in his video “The McDonaldization of Society”. He defines McDonaldization as the process by which principles of the fast food restaurant have begun to overflow and dominate all aspects of our world. In his video, Ritzer identifies four main principles of McDonaldization: predictability, calculability, efficiency, and control. …show more content…
Upon entering the Wal-Mart store, anywhere in America, one can use predictability because all Wal-mart stores have the same look and offer a “one stop shopping” experience. Shoppers expect the same shopping experience found in one Wal-mart to be available at the same price and quality as the next Wal-mart. All Wal-marts run their business the same way. Calculability simply means quantity over quality. Wal-mart doesn’t say they offer the best brands-they offer everyday low prices and return/refund options when the purchased object doesn’t work, falls apart, or doesn’t meet expectations. Efficiency is what Wal-mart prides itself upon. Convienent parking and wheelchairs for handicapped individuals, 20 items or less checkout, large display signs noting where items are located, and departments are just a few examples of how Wal-mart taps into efficiency. Lastly, Wal-mart uses control in all aspects of a customer’s shopping. The “McDonaldization” of control at Wal-mart has become the norm, and a customer may not even be aware of the control. Walking in, one grabs a shopping cart. One pushes from one area to another, up and down the aisles. One selects purchases and then goes through the checkout line, similar to cattle being feed. The Wal-mart worker is controlled by his blue vest and the constant “swiping” of each SKU
In the book Fast Food Nation: The Darks Side of the All-American Meal, Eric Schlosser claims that fast food impacts more than our eating habits, it impacts “…our economy, our culture, and our values”(3) . At the heart of Schlosser’s argument is that the entrepreneurial spirit —defined by hard work, innovation, and taking extraordinary risks— has nothing to do with the rise of the fast food empire and all its subsidiaries. In reality, the success of a fast food restaurant is contingent upon obtaining taxpayer money, avoiding government restraints, and indoctrinating its target audience from as young as possible. The resulting affordable, good-tasting, nostalgic, and addictive foods make it difficult to be reasonable about food choices, specifically in a fast food industry chiefly built by greedy executives.
In the book Fast Food Nation, Eric Schlosser writes about the fast food industry. However, his book is not merely an expose of the fast food industry but is even more a consideration of how the fast food industry has shaped and defined American society in America and for other nations as America exports its fast food culture to others. Schlosser describes a great deal of American culture to the fast food mentality, and he finds that globalization is taking the fast food culture around the world at a rapid rate. Schlosser addresses a number of specific issues related to food production and distribution. He connects the social order of a society to the kind of food it eats and the way it eats that food, with American society very much defined by the fast food culture that has developed. Schlosser tends to represent the theory stressing the importance of interdependence among all behavior patterns and institutions within a social system, as can be seen from how he connects fast food to other social processes and institutions.
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin, 2001. Print.
The McDonaldization Thesis presupposes some familiarity with Ritzer's earlier work, The McDonaldization of Society (1993), in which he defines McDonaldization as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world" (1). These principles include efficiency, predictability, calculability (or an emphasis on quantification), and control (especially via non-human technologies). Taken together, they constitute the formal (functional or instrumental) rationality that undergirds McDonaldization. In the present work, Ritzer continues to sound the alarm by depicting McDonaldization as "a largely one-way process in which a series of American innovations are being aggressively exported to much of the rest of the world" (8).
Still, the book is great in confirming the realities of the fast food industry, painting it as an evil corporation. Any audience reading this book will gain knowledge on how the fast food industries have manipulated our perspectives with their marketing tactics and how the landscape of America has changed to support the fast food industries. Works Cited Schlosser, Eric. A. Fast Food Nation: the Dark Side of the All-American Meal. 1st ed.
The American life has been transformed by the fast food industry not just changing the American diet but also the culture, workplace, economy, and the landscape. “Today about half of the money used to buy food is spent at restaurants-mainly fast food restaurants.” (Schlosser) This could be due to the fact that about two-thirds of working women are mothers. The impact of fast food on the American culture is transparent when just looking at McDonald’s. McDonald’s has become the world’s most famous brand; the golden arches are more known than the Christian cross. “A survey of American schoolchildren found that 96 percent could identify Ronald McDonald.” (Schlosser) McDonald’s is responsible for 90 percent of new jobs in The United States. The landscape has changed due to the fast food ...
In 1945, Sam Walton opened his first variety store and in 1962, he opened his first Wal-Mart Discount City in Rogers, Arkansas. Now, Wal-Mart is expected to exceed “$200 billion a year in sales by 2002 (with current figures of) more than 100 million shoppers a week…(and as of 1999) it became the first (private-sector) company in the world to have more than one million employees.” Why? One reason is that Wal-Mart has continued “to lead the way in adopting cutting-edge technology to track how people shop, and to buy and deliver goods more efficiently and cheaply than any other rival.” Many examples exist throughout Wal-Mart’s history including its use of networks, satellite communication, UPC/barcode adoption and more. Much of the technology that was utilized helped Sam Walton more efficiently track what he originally noted on yellow legal pads. From the very beginning, he wanted to know what the customers purchased, what inventory was selling and what stock was not selling. Wal-Mart now “tracks on an almost instantaneous basis the ordering, shipment, and delivery of literally every item it sells, and that it requires its suppliers to hook into the system, enabling it to track most goods every step of the way from the time they’re made and packaged in the factories to when they’re carried out store doors by shoppers.” “Wal-Mart operates the world’s most powerful corporate computing system, with a capacity (as of late 1999) of more than 100 terabytes of data (A terabyte is 1,000 gigabytes, or roughly the equivalent of 250 million pages of text.).
sociologist George Ritzer argues that the relationship between McDonald’s and our society runs even deeper. Beyond its commercial propaganda and symbolism, Ritzer says, McDonald’s is a potent manifestation of the rational processes that define modern society.
Walmart is a retail giant that just about everyone in America has purchased something from them. It is a one stop shop for anything that a person could ever need. Walmart stores can be found anywhere in fact most people are less than an hour drive away from a Walmart store. Walmart’s success has put many companies out of business. The chains success is primarily from low prices and using an information technology system to meet customer demands giving them a competitive advantage. Walmart’s first major use of information technology came in 1975 when the company leased an IBM computer system to track inventory in warehouses and distribution centers. Computers have come a very long way since this time and are used almost everywhere. But in 1975 this was cutting edge technology and gave Walmart the competitive advantage over other retailers. Another thing that Walmart used to be revolutionary in their supply chain was the use of scanning barcodes in 1983. Before barcodes objects had to be read by a skilled cashier. With barcodes all that was needed was a quick scan and the computer would do all the work. This greatly sped up checkout time and made tracking inventory and data collection much faster and easier for both customers and the employees. Since this time it has become an industry standard for products.
A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world.
One key to Wal – Mart’s success, many believe, is the way it energizes its sales force. For example, employee meetings at Wal – mart stores are the same pep rally – type affairs that Walton organized years ago. Cries of “Give me a W, give me an L, give me a squiggly….” are led by store managers who whip salesclerks into selling frenzies as they prepare for the day’s onslaught of customers. And those clerks know just what their customers want and how many are buying their merchandise. Just to make sure, they are given thorough sales figures to show exactly how their particular store is doing. How much money did they take in compared to the previous day, or week, or years? What items are hot sellers, and what’s their markup?
From the manufacturers’ warehouse to the shelves, the business must orchestrate a symphony of the right products to the right places at the right times. Walmart serves customers and members more than 200 million times per week in retail outlets, online and on mobile devices. The company is able to offer a vast range of products at the lowest costs in the shortest possible time (Chandran, 2001). The main reason for this incredible growth of Walmart is because its distribution centers are highly automated.
Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.
Ritzer, George. The McDonaldization of Society. Revised New Century Edition. California: Pine Forge Press, 2004.
Over the past couple of years, Walmart has boosted its e-commerce operations and bringing in a large portion of revenues from online sales (Aronow & Burkett, 2015, p. 20). Gartner Inc. describes Walmart as a “supply chain pioneer” that has continued its push into e-commerce and has expanded investment in multichannel drive-thru pick-up centers and a ‘click-and-collect’ grocery service offered at some of its stores (Aronow & Burkett, 2015, p. 20). One of the components of Walmart’s supply chain in which their success is heavily relied on is the continuous improvement of their supply management as a whole, particularly within their e-commerce division. According to an article on the website logistics company Cerasis, “Not only has Walmart excelled over the decades in traditional supply chain management but… is also focused on continuous improvement by investing more into emerging technologies to capture more of the e-commerce market…” (University of San Francisco, 2015). A concept that our class had discussed time and time again throughout the semester was the concept of continuous improvement. Any given organization or business is constantly focused on continuously improving their business for the better. For Walmart, they believe that the anticipatory action of investing in emerging technologies will help differentiate themselves from the competition