Moving on, Starbucks Corporation proves that consumers can trust them because one of the main goals of the company is ethical service, their goal is to serve the customers with less than three minutes. The author said, “Starbucks’ “Just Say Yes” policy empowered partners to provide the best service possible, even if it required going beyond company rules” (Moon). Having this policy shows that the company tries to make customers satisfied. Also, it is ethical to have this policy because service is a key that makes the company successful. For example, if the customer spilled a drink, he/she can ask for another one. Additionally, if a customer does not have cash or credit and wants to pay by check, he/she will get a simple drink for …show more content…
This quote explains that the company cares more about growth than quality. It is important to think about growing, but according to the article, some people think like this about the corporation because of the competition between the coffee shops like Dunkin’ Donuts or other reasons. Furthermore, based on the research, the idea of having “Customer Snapshot” proves that the company cares about quality and service. According to the article, the Customer Snapshot is a measurement of service performance that Starbucks has. Basically, they lead the customers to rate them based on some of the basic services which are cleanliness, product quality, and speed of service. In addition, this quote supports the idea of having best ethical service, “The last thing we want to do is win the argument and lose the customer” (Moon). The company cares about the customers, quality, service, and growth. This shows that the company wants to improve and be better and have the best ethical services that make people want to be in their third place. And they will encourage others to try and have an amazing experience in Starbucks same as …show more content…
The advertisement shows a happy man drinking Starbucks Double Chocolate Chip Frappuccino and using two hashtags “my mood” and “my Starbucks” (see figure 2). Also, it is a faulty analogy because it contains an unrealistic statement which is to feel Monday as Friday if the customer buys a drink from Starbucks. Furthermore, by providing this statement in the advertisement, it will help them to get the customers attention and make more profits. In addition, they use the hashtags “my mood “ and “my Starbucks” so when the customers buy it, they can share it by using these hashtags so the other customers will see different posters or advertisements related to Starbucks. Also, when they share it, the company will be happy because people share their advertisement for nothing and the company can get more customers. Also, this advertisement shows that this coffee could change the person's mood which not always true, but according to the research, it can make the person relaxed. It is an unethical advertisement because of using a faulty analogy to sell their products and it does not explain the product, compare it to other coffee companies, how it changes the mood, and what the effects that it can cause. On the other hand, the advertisement uses pathos because it makes the customers excited to feel their Monday as a
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
Starbucks and other companies have found a new way to add economic value, and what they are selling is emotion and a feeling of belonging. Companies have now stopped trying to sell just their products, they are now making you feel good about buying their product. Bill Silver uses the example of the blueberry muffin. If you buy the blueberry muffin, then you get to eat a tasty pastry. But if you don’t buy a muffin, you still feel good about yourself because you resisted urge of buying that blueberry that would have costed you money and make you not as
Starbucks is one of the top coffee retailers in the country. It is important for us to know how to break down and manipulate ads around us, like this Starbucks ad. This advertisement was first published around 2009 it was part of an ad campaign. Some other ads put out on this campaign was “Beware of cheaper coffee”, also implying that a good cup of coffee comes with a price. If we do not learn to break ads down, the ads will start to manipulate us into buying the product. It is important for us to learn this so we can actually control ourselves and things we buy. This Starbucks ad is promoting relaxing morning in the city by using perspective, focus, and text.
This advertisement targets the Mormon culture/community using all three appeals, logos, ethos, and pathos. The Mormon culture has a strong belief that coffee among other “strong drinks” is an unhealthy beverage, with more risks than benefits. My advertisement represents Logos showing several benefits that coffee is shown to have. It has pathos, using a blue text saying that it is okay to drink coffee, promoting trust. The Ethos isn’t extremely strong because without research, you wouldn’t know whether these benefits are true.
Focusing in on the meaning of what a coffee shop stands for, it is encompasses a third space that makes everyone feel welcomed when they walk inside the door of the coffee shop. Coffee shops have the environment to allow for common meeting spaces and bring the common folk together to become unified in a central location. The incident that occurred in Philadelphia should be a wake-up call to see that we need to focus not just on customer service, but on people care, whether the customer is buying something or just meeting a friend. There are potential risks that are seeping in on our franchise. For one, other coffee shops are gaining an increase in customers, which is a prominent example of why customer service scandals lead to a decrease in revenue.
Starbucks Coffee (2014) mission statement is “Our mission: to inspire and nurture the human spirit-one person, one cup and one neighborhood at a time.” Starbucks values go beyond serving a cup of coffee to customers. Starbucks values go to the lengths of providing the highest quality of coffee; improving the lives of people who walk through the door; treating employees as partners; making sure shareholders receive incentives; providing a place for customer to escape the stress of life and enjoy a day with family and friends, and to be the most recognized and largest coffee retailers worldwide. According to Starbucks Coffee (2014), “Starbucks is fully accountable to get each of these elements right so that Starbucks-and everyone it touches-can endure and thrive.”
In 2002, unexpected findings of a market research showed problems regarding customer satisfaction and brand meaning for Starbucks customers. The situation was unacceptable for a company whose overall objective is to build the most recognized and respected brand in the world. Starbucks was supposed to represent a new and different place where any man would relax and enjoy quality time, alone or with others. But the market research showed that in the mind of the consumers, Starbucks brand is viewed as corporative, trying to expand endlessly and looking to make lots of money. This huge gap between customers' perception and Starbucks' values and goals called for immediate action.
3-1. What global issues do you see here? What ethical/social responsibility issues do you see here?
One of the most innovative organizations in the world is Starbucks. From a rollercoaster of performance Starbucks has overcame record losses in 2008 of $6.7 million (Rooney, 2008). Starbucks required a massive overhaul to move from slump to top fifty organizations in the world. In the same year, Howard Schultz, (C.E.O) recognized this organization required significant changes. The changes required had a major impact on the organization’s culture. A huge emphasis was previously placed on the overall yearly profit rather than core values. Unlike any other organization in its class; Starbuck’s core value is focused on rewarding performance and experience. In order to create rewarding experience employees need to be treated like assets rather than replaceable robots.
Every thriving company must embrace some sort of code of ethics ground rules which will guarantee its success. In this case, Starbucks wants to promote high standards of practice; by selling the richest and aromatic coffees in the world to the ...
Everything centers on the organizational culture within Starbucks. While being a customer service-based company and understanding that the customer satisfaction and loyalty are what will make the company profitable, Starbucks takes a different approach to customer service than other companies. By hiring employees that fit in the organizational culture (ICFAI, 2005) and treating their employees well (Lefevere, n.d.), Starbucks brings in and retains customers through their happy employees. The qualities that Starbucks hires for are "adaptability, dependability and the ability to work in a team" (ICFAI, 2005). The culture is supportive and laid back (Montana, 2005). Howard Shultz, Starbucks president and CEO, has the theory "that if you treat your employees well, they will treat your customers well" (Starbucks, 1997).
Starbucks does its best to offer a unique and memorable experience for each and every customer. As part of their responsibility to their customers, they are committed to offering coffee of the utmost quality. Starbucks believes that employees are a major part in providing an excellent customer experience so they are able to maintain a long-term relationship with consumers.
The problem is, Starbucks is everywhere. It doesn’t matter where you are, in New York or Bangladesh - there is one guarantee – you will find a Starbucks. So, what’s the problem with Starbucks? How has it gone from being the shop that everybody would meet their friends and to be the company is almost as bad as the McDonald’s?
Starbucks is a worldwide company, known for is delicious brews of coffee and seasonal varieties of tasty drinks for any occasion. Starbucks opened with two main goals, sharing great coffee with friends and to help make the world a little better. It originated in the historic Pike Place Market of Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The creation of Starbucks’ name came from the seafaring tradition of early coffee traders and the romance evoked from Moby Dick. At the time, this individual shop specialized in the towering quality of coffee over competitors and other brewing services enabling its growth to becoming the largest coffee chain in Washington with numerous locations. In the early 1980s, the current CEO Schultz saw an opportunity for growth in the niche market. After a trip to Italy he brought back the idea of a café style environment of leisure and social meetings to the United States we now see in Starbucks locations today. Schultz ultimately left Starbucks to open his own coffee shop, Il Giornale which turned out to be a tremendous success. Fast forward a year later, Schultz got wind that Starbucks was going to sell all their components of Starbucks including their stores and factories, he immediately acquired the funds to buy Starbucks and linked both operations. Within five years he was able to open more than 125 stores starting in New England, Boston, Chicago, and gradually entered California. He wanted Starbucks to be a franchise system based on the mission of telling the truth and emphasize the quality,
In addition to being best-known supplier of the finest coffee and promising only the highest quality products, Starbucks emphasizes firm values, provides guidelines to enhance employee self-esteem. This is to ensure continued customer satisfaction. Moreover, diversity has become a priority to providing an inviting environment to all consumers. Starbucks continues to abide by a strict, slow growth policy in which they set out to dominate a market before moving on to expand, thus history has shown this strategy to be successful for Starbucks, making them one the fastest growing companies nationwide.