Customer Satisfaction Of Apple

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1. In this homework, I hope to have better formatting because in the first assignment my spacing was off. I need to answer the questions fully because I did not completely answer some of the questions. For example, when the question asked for an example I never gave one. With the feedback I was given, I want to take it and not make the same mistakes on this homework.
2. I found a video on Youtube called “Measuring Customer Satisfaction – Create Customers for Life” by Michael Leander. This video talked about how there are three different types of customers. Promoters are happy to recommend you, Passive Satisfies are not dissatisfied that are willing to change their mind, Detractors will be the customers are willing to let others know that they …show more content…

Apple is a company that continues to go above and beyond their customers needs. As this technology advanced generation grows, Apple grows with it. They change as the needs of their customers change like when they decided to make the iPhone. Everyone wished to have internet on the go, then Apple came out with a smartphone that allowed them to take all of their social media wherever they went. Apple’s target market is everyone. Everyone wants to be up to date with what is new. If I had to pin point a specific group though, I would say the younger generation. The reason they keep updating their products is because the younger generation is getting smarter and continues to want the next big thing. Apple’s product strategy is continuing to come up with something better. Not only do they try to make the best product, but they also have a well known packaging and logo that no one forgets. Their distribution strategy allows people to purchase an iPhone almost anywhere. Customers can buy them at places like Verizon, Best Buy, and even online. One of Apple’s promotion strategies is putting in a pair of their good quality headphones with a purchase of an iPhone or iPad. Their pricing strategy allows them to make money off of their products, but to also keep it to a price that is manageable for others to afford. Their prices seem to match up well with their

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