Competitive Analysis: Monster Beverage Corporation

COMPETITIVE ANALYSIS: DIRECT AND INDIRECT COMPETITION

Competitive Analysis
Monster Energy is an example of a monopolistic competition as described in a market structure where many sellers produce similar, but slightly differentiated products. Each producer can set its price and quantity without affecting the marketplace as a whole. A central feature of monopolistic competition is that products are differentiated.
There are four main types of differentiation:
Physical product differentiation, where firms use size, design, colour, shape, performance, and features to make their products different. For example, Monster energy drink comes in a larger can than Red Bull.
Marketing differentiation, where firms try to differentiate their product by distinctive packaging and other promotional techniques. For example Monster advertises by sponsoring tournaments, getting ownership of sports teams and conducting music concerts.
Human capital differentiation, where the firm creates differences through the skill of its employees, the level of training received, distinctive uniforms, and so on.
Differentiation through distribution, including distribution via mail order or through internet shopping. For example u can buy Monster from Amazon.com.
Competitive Forces:
The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...

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...tamins are essential in energy production:

• Vitamins B-1 and B-2 aid your body in creating energy,
• Vitamin B-6 assists in the breakdown and subsequent use of protein in your body
• Vitamin B-12 is essential for energy production as well as influencing the way your body uses carbohydrates.

Individuals who consume B vitamins don’t have to worry about overdosing because the vitamins are complex and water-soluble. This means there can be no build up in the body and is not likely to cause harm.

Energy shots
An energy shot works similar to an energy drink, with the caffeine content being comparable to a cup of coffee. A leading energy shot that is in the market today is called 5 Hour Energy. This 2 ounce beverage (also avail in extra strength) is considered to be more beneficial when consumed in comparison to drinking a full energy drink of 8-16oz or more.