Comparison and Contrast of Two Car Advertisements
I am going to compare and contrast two TV car adverts. The first
advert is Fiat Stilo-sound effects and the second advert is Honda
Accord. I chose these adverts because the first time I saw them they
looked interesting and had a lot of differences between them.
The Fiat Stilo advert is 39 seconds long. It is aimed at 20-35 year
old male and female. It is a small affordable car suitable for working
class ordinary people. The advert is fast moving. There are four
characters in the advert. Three are male and one is female. Two of the
men and the women are around 25-35 years old but one of the men looks
much older around his 40's. The woman sits in the front drivers seat,
which makes her role look more secure than the men in the back. The
car also catches the attention of an elderly man whose sitting down
reading a newspaper. The characters investigate the car before driving
it. They press buttons, open windows and play with the seat to see
what each thing does.
Whereas the Honda Accord advert is 1 minute 58 seconds long and aimed
at 20-40 year old male and female probably with families because it is
quite a big car. The car is for middle-high class people. The advert
itself shows different car parts needed for the final making of the
car. In this advert the viewers do not know what is being advertised
until the very end. This is because the advertisers want to keep the
viewers in anxiety so that they keep on watching until the end of the
advert.
The Honda accord advert is longer than the Fiat Stilo advert and the
storyline of both adverts is very different because the Honda Accord
shows the parts needed for the making of the car and the Fiat Stilo
shows the finished car item and the parts inside the car such as the
automatic windows, navigator and the moveable seats. The Fiat Stilo
also has four characters that gives the viewers an idea what age group
realistic. It is also a way to let the audience focus on the shape and
The man character is a visitor in the woman character's home. The woman serves the man tea and a meal and invites him to stay "as long as [he'd] like." (Hwang 2000) The man decides to stay, at the very least for another day, in spite of the rumors he has heard that other visitors to the woman's home have never left. These two very lonely middle-aged characters, alone in an isolated setting, interact as they simultaneously long for and fight against their mutual attraction and love. They are both desperately lonely but terrified of emotional intimacy, and this keeps them from acknowledging their intense feelings for one another.
My first observation occurred at approximately 6:00 pm, my husband and I were eating dinner at a local restaurant when two individuals walked into the restaurant together. First I noticed how they were dressed, the male was wearing clothes that consisted of a pair of jeans and a t-shirt, while the female however was dressed in a knee length dress. Both persons in the party seemed to be dressed nicely however the female seemed to present herself as if she was trying to impress the male accompanying her.
The main characters meet after a mysteriously sudden rainfall where they both retreat into the same hut. The male protagonist, Toyo-o, is naïve young man who is drawn in quickly by the beauty of the antagonist, Manago. Despite his naiveté, he seems to understand some of the gender roles of a woman by observing the odd fact she was without a male escort. His knowledge of the gender roles for both women and men is obviously lacking, however, as he doesn’t think much of her other strange behaviors later on, nor does he appropriately take on his own personal duties as a man.
Due to the nature of what was being said, I learned that they did not seem to know each other. The observed male appeared to be confident and talkative. He seemed to lead the conversation by asking her a number of questions related to her background, marital status etc. He asked her: ‘where are you from?’, ‘How long have you been in London?’, ‘have you got a boyfriend?’ amongst other questions. The observed girl gave the opposite impression. The tone of her voice and her body language showed signs that lead me to believe that she was not entirely comfortable with the situation even though she did made eye contact with him and smiled on a couple of occasions.
Comparing Advertisements For this comparison, I have chosen to compare two car adverts. The first The advert I chose was from the car magazine "Autocar" and this is an. advert for a Chrysler PT Cruiser. The second advert I chose was from the "Sunday Times" and this is for a Fiat Ulysse.
The man and woman both appeared to be in their early-20’s and were sitting across from each other at a table. They were engaging with each other, but there were some awkward pauses. From their interaction, the final impression I made on them was that they were potential dates. The man tried his best to maintain eye contact for longer periods with the woman, but it proved difficult for him. He would look at her and then look down at the table throughout their conversation. The man was fidgeting with his clothing slightly, and he wiped his palms against his pants at one point. His facial expressions indicated that he was having an enjoyable time, even though he looked a little serious from his nervous behavior. As for the woman, her body language was mostly relaxed. She would maintain eye contact with him, and would smile at him. Even though it was not as obvious as him, she seemed slightly nervous because she licked her lips a few times and was touching her hair. From the cues, both appeared to be attracted to each other and were interested in the conversation. Their body positions were open and did not indicate signs of boredom or unpleasantness. Their date appeared to be going well, as they left in smiles together afterwards. For the last scenario, I was in the library doing homework and there was a pair of college student males working on an assignment together. They were sitting next to each other, but
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Mercedes Benz is a German car manufacturer known for being “the best or nothing,” their slogan represents not only their line of luxury vehicles but also their business. Mercedes has always had a successful reputation for magazine ads, hence this one. Latest from the advertising team, the cover shows off the new 2017 Mercedes-Benz E-Class. Packed with all new advanced safety features such as self-braking, self-correcting, and self-parking. The ad showcases not only the exterior of the car but also the lavish interior. This technique quickly grabs the reader’s attention and achieves its purpose of informing consumers of “the future of transportation.”
All three men have distinctly different attitudes towards the situation they have created. Each has experienced rejection from women. In fact, each displays a level of hardness that affects his attitude. They each react differently to the woman’s indifference and each take his efforts to different levels.
"Coke" is the second most recognized word throughout the whole world right after the word “Ok”. Take a moment and realize what this means. Almost everyone in the whole world knows what a Coke is and relate it to the Coca-Cola Company. The Coca-cola Company was founded in 1886. This is the same year the Coca-Cola soda was invented. I've seen people drinking this soda all my life and throughout my own life I have taken up this action as well. Coca-Cola has become very popular over the decades and has even stayed very well known the whole time. Why is that? Maybe it is because of their advertisements. This Coca-Cola advertisement expresses happiness with a Coke to persuade and even manipulate its audience with natural and pure imagery, includes