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Impacts of competitiveness in the hospitality industries
Competitive advantage of the hospitality sector
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Joie de Vivre Hospitality differentiates its boutique hotels from other hotels by offering a distinctive and diverse atmosphere for its clientele. The owner, Chip Conley has developed a vogue themed hotel while keeping the room prices low to in order to attract a culturally diverse group of customers. Dressler (2015) defines competitive advantage as any factors that allow a company to differentiate its product or service from those of its competitors to increase market share (p. 60). The company has developed a niche in the hotel market industry in offering an economical stay coupled with a unique and vibrant atmosphere which has allowed Chip Conley to expand his business by purchasing other hotels in California bay area and into Silicon Valley. Joie de Vivre spends approximately $50,000 annually on marketing their product. Joie de Vivre depends on their customer’s word of mouth advertising which has enabled the company to forgo huge advertising fees on marketing their product …show more content…
Chip Conley’s business structure is based upon a pyramid structure with the front line employees on the bottom and corporate management at the top. Conley stopped his salary and the other members of the management team took a pay decrease and salary freeze; however the front line employees were secure in their jobs knowing they would be paid and receive increases during this time. Conley knew that his business is based on customer service and if the front line employees were concerned for their basic needs then the level of customer service would diminish. So to counter act this potential economic disaster that was happening globally, Conley managed to secure the company by sacrificing his and management’s salary for the future of Joie de Vivre and recognizing the basic needs of his
Although Susan’s plan to “just do what her competitors are doing” (Nelson Education, 2013) may have not been the best approach to follow, it is in The Fit Stop’s best interest to match their compensation policy to those business’s similar to them. There is no need for The Fit Stop to lead with the best compensation options around, but lagging with the compensation could repel employees and could push them towards working for a competitor.
Sumo, V., & Weitzman, H. (2013). Are CEOs overpaid? The case against. Retrieved from Capital Ideas: http://www.chicagobooth.edu
Hilton Worldwide carries out business through three segments: (1) management and franchise; (2) ownership; and (3) time-share. These business segments enable management to capitalize on strengths like brand recognition and economies of scale. The company focuses primarily on the management and franchise segment which consist of 3,918 hotels with 610,413 rooms. Managing the properties, rather than owning them, allows the company t...
Also by using the wrong metrics the ceo’s took huge risks that maximized their pay at the expense of long term stake holders of the company. The failure of setting a tone at the top is not limited to the business world but extends to government and educational leaders as
A. Strategy – “Fix it, Sell it, or close it” Jack Welch fired more then 100,000 people (almost one in four). Neutron Jack devised the "vitality curve" where the bottom 10 per cent of employees were challenged to improve or leave.
The hospitality industry in the United States is large, complex and intensely competitive. Within this industry is a segment comprised of hotels and motels, which will be the relevant sector for this marketing plan. To note, the hotel and motel industry in the United States had an estimated value of $137.5 billion as of the end of 2012 (MarketLine, 2012). The industry is forecasted to experience a compound annual growth rate (CAGR) of 5.5% from 2011 to 2016, to attain a value of $179.5 billion (MarketLine, 2012). In this industry, the most lucrative segment is leisure which has a market share of 71.1% (MarketLine, 2012). Sunshine Inn (fictional) is a small independent hotel that operates within the leisure segment of the hotel and motel industry in the United States. It is an adventure-themed hotel situated along the California-Nevada border in order to capture the tourist market for Lake Tahoe. Sunshine Inn has 30 bedrooms and 15 suites and offers specialty home-cooked type meals to guests for breakfast, lunch and dinner. It must be emphasized that the hotel and motel industry is one of the most fiercely competitive in the United States, and in fact, in the world (Johanson & Cho, 2009; Kosarkoska, 2010). Therefore, in order to compete with large hotel chains with five-star hotel rankings, Sunshine Inn will have to depend on strategic approaches, such as effectively targeting and positioning itself in the appropriate market, as well as developing a marketing plan that will promote the unique value propositions that only small, personalized hotels can provide: excellent customer service, customized adventure packages as well as a total customer experience that revolves around enjoyment, fun and discovery. As this marketing plan wi...
... firm can attract qualified management without causing an influx in operational costs (wages), if portions of employee compensation were to be replaced with stock options; adjusting options with company performance. If accomplished in this manner, every employee would be concerned with how well the company was doing financially. I also recommend that Chuck Lacy find non-financial arguments and data which justify the recruitment of top managers in the marketing and production departments. In addition, Ben & Jerry's could counter employee turnover by establishing new techniques in the recruitment and interview processes to detect candidates who do not share values consistent with those of Ben & Jerry's.
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
Many of Harrah’s employees deemed the goals set by Winn’s current incentive program to be unrealistic; on the other hand, others felt a sense of entitlement for bonuses. Therefore, Winn’s job is to provide a recommendation to Gary Loveman, on how to motivate and get employees energized. In order to motivate the employees, Winn had implemented an incentive pay plan to rewards Harrah’s employees in all of its properties for improving customer service. The company’s purpose for incentive program was to implant a competitive mindset in its employees as well as to show the employees that they are core of the...
Trimming fat and reducing management layers is inevitable. However, boosting shareholder wealth by stepping on the stakeholders is immoral and unethical. While it is hard to say definitively what the right answer here was, we can examine some of Kidder’s principles of resolving ethical dilemmas to evaluate the decisions made. For example, ends-based thinking, which refers to doing what is best for the masses, was clearly not accounted for in this decision making process. Shareholders and senior management seemed to be the benefactors in CSC’s example. Furthermore, the care-based thinking principle also seems to have been neglected in this decision making process. I would find it difficult to imagine that senior leaders contemplated their proposed behaviors as if they were the object rather than the agent, and consulted their feelings before determining that 40% of the workforce must fall into the category of not meeting expectations (Hughes et al., 2014). Overall, CSC’s decisions were clearly not entirely moral or
Thanks to these factors, pricing becomes one of the primary uses with which hotels attract customers. However, due to customers’ independent nature, there influence over industry players is limited. In the high-end segment of hotels, price influence becomes even less as hotels find it easier to differentiate themselves from the competition and customers become less price sensitive coming to expect higher prices as a symbolism of superior quality and services. Lastly, corporate business and tour operators can exert more influence due to their large purchases but this affect is of a limited nature and does not extend across the whole
*Problems: How far can management push this branding strategy without undercutting the distinctiveness of each individually branded hotel?
In conclusion, this case described a company that started out very strong, but as soon as they seen a decline in stock prices they fell apart. When the stock prices fell the CEO, Kozlowski started making poor choices, such as falsifying financial information and stealing from the business. From my observation, companies that give out large bonuses for reached goals find themselves fighting with executives that put their morals aside for
Meyer, H. H. (1975). The Pay-for-Performance Dilemma. Organizational Dynamics, 3, 39-50. Print. 8 Feb. 2014.
The overall industry saw a strong boom rate from 2010-2014. The global hotels & motels industry had total revenues of $677.1bn in 2014, representing a compound annual growth rate (CAGR) of 4.6% between 2010 and 2014. In comparison, the Asia-Pacific and US industries grew with CAGRs of 6.6% and 5% respectively, over the same period, to reach respective values of $163.7bn and $166.2bn in 2014(Global Hotels & Motels 7). The reason for this growth is due to the Asia-Pacific Region and Americas. The US alone with its world’s largest hotels/market has conquered net value growth, while China has literally doubled the revenue in the same time span. The leisure segment