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Discuss the concept of corporate social responsibility essay
Nature and concept of corporate social responsibility
Nature and concept of corporate social responsibility
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1.0. Introduction to “smoothie fruit” beverages Company vision To operate our company with a real team effort with a professional, friendly and efficient customer service and offer the best line of finest smoothies to our deserving clients, Company mission Our mission is to earn respect of our clients, and provide lasting memories with the finest taste of quality fruits which will grace the homes and touches the hearts of our clients and cherish them for generations. Core values Honesty, integrity, friendly and kind 1.2. Introduction to the company Following a healthy lifestyle has now become an emerging trend. Research and many studies have proven that merely exercise will not entitle an individual as healthy. A good nutrition …show more content…
All the fruits and vegetables are handpicked from farms across the country, and will be delivered to the production line after undergoing through relevant laboratory test and approvals by the research and development department of the company. Dominant production line of the organization will consists of wholly crushed fruits and vegetable extracts with no added artificial flavors that will also be full of nutrients for health benefits. Furthermore, the company would sell fruit smoothies and vegetable smoothies for consumer preferences. All juices and smoothies packages are designed to be recyclable cartons as our main concern is on developing environmental friendly practices. Size choices for the product will be available in three different capacities which are 1L carton,500ML carton and 250ML carton all designed in very unique way where the out core of the package describe the flavor included in. target market for this commodity will be mostly teenagers when demographic segmentation was taken in to account. In addition to this company is also focusing on developing a newly product range specially designed for kids where they have an opportunity to create smoothies by themselves and to have their own fun size …show more content…
Cooperate social responsibilities by “smoothie fruit” CSR is a concept where company involves in social and environmental in their business operations. This is done to achieve a balance of economic, environmental and social obligations.in simple terms giving a hand for those who are not capable of achieving with their objectives and attending to them so that they could make those objectives a reality. This could improve organizations cooperate image which would also leads to attain a high market share. CSR activities which we are willing to carry out in the near future are in large numbers. One of the projects that specially dedicated to suppliers across the country is “empowering suppliers”.it is to provide them with financial benefits and give them with necessary equipment’s to use in agriculture industry.one of the main problems suppliers face is heavy rain falls in the monsoon season. Due to these interruptions, it makes the farmer to cultivate fruits and vegetables because the heavy flood washes away the planted seeds. Therefore, the steps our research team suggested is to build them greenhouses so that they could harvest inside the green house without and damages for the plants y heavy rainfalls and
ANS: CSR, is a concept which embraces the socially beneficial activities of businesses that promote the public interest apart from economic development and financial gains. So, Timberland commitment to corporate social responsibility has created a competitive advantage for the company in following ways.
I want to create a business that is reliable and ethical. A business that both residents and tourists will frequent because of the affordable prices and the impeccable service. Quantity and quality is something that I consider a must. With the reasonable prices, the amount of lemonade available, as well as the condition in which it`s being made, Leona`s Lemonade is sure to be a success amongst the community. Having a mission statement is so important when running a business.
We believe that honesty and integrity engender trust, which is the cornerstone of our business. We abide by the laws of the United States and other countries in which we do business, we strive to be good citizens, and we take responsibility for our actions. Respect Others: We recognize that our success as an enterprise depends on the talent, skills and expertise of our people and our ability to function as a tightly integrated team. We appreciate our diversity and believe that respect for our colleagues, customers, partners, and all those with whom we interact is an essential element of all positive and productive business relationships. Perform With Excellence: We understand the importance of our mission and the trust our customers place in us.
(Crowdcube, 2014) The idea of starting this venture came to Andrew Jennings mind, with his passion to combine fruits with healthy aspects to extract the best out of them to produce light and refreshing drinks with adding absolutely no sugar. His main goal was to keep artificial ingredients out of the product to protect the natural fresh flavor in it. Being an owner of a small-scaled business he faced many challenges to make it a success among the market competitors and like Innocent and Tropicana, who are offering somewhat similar products and are well established, large-scale businesses. He had to find a niche, be innovative as well as explore unique entrepreneurial processes to control both external and internal influences that a small business owner would face.
I.Marketing objectives - LASS marketing objectives for coconut milk covered almonds is to engage in a particular approach that will bring product recognition to the targeted market segment. The segment that we will be of main focus is the “soccer mom” customer who is shopping for healthy snacks for her children and kids she is direct contact with. In our first year in business, LASS almonds will develop product awareness in order to form a habitual shopping process of our product. This return of customers will add to the existing market share of consumers who would already value the quality and guaranteed value of Blue Diamond Growers product line. In partnering with Blue Diamond, the venture can provide a market share advantage that would
Having the culture of collaboration and cross-functionality and gaining insight into how much you love the fact that food is in everybody's life every single day really
The primary marketing objective is to open between 190 to 205 new restaurants by the end of 2015. This will help connect more customers with local farmers providing better quality and tasting food items. By spreading awareness to customers of where their food comes from and how it is prepared, it looks to draw in more customers and increase their profits.
The company will offer awareness for future consumers, while offering an optimal user experience by bringing quality products to market.
I begin this essay by defining CSR, there are many definitions for this term by various different theorists, and EU says that CSR is "A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis." On the other hand, Sloman et al. define it as "The concept in which a firm takes into account is the interests and concerns of a community rather than just its shareholder". Davis and Blomstrom (1966), say it "Refers to a person’s obligation to consider the effects of his decisions and actions on the whole social system". These definitions differ from one another in many ways but they agree that CSR involves taking the environment into account and therefore, one must look take social responsibility.
Organico is a solitary unit organization that gives an elective decision of natural, sound sustenance’s to shoppers. Organico will center basically on natural sustenance’s, items and administrations and the business will focus on the wellbeing health food industry. Consuming at this restaurant will give our clients an encounter that they have never experienced previously, on the grounds that we will strive to dependably give delicious natural nourishments at a sensible value, and will dependably keep our clients wants and needs as a first necessity. Research has demonstrated to us that the Organic Food Industry is the quickest developing part of the American food marketplace. Natural nourishment deals have grown 17-20% a year over the past few years, contrasted with the tried and true sustenance commercial center which has just expanded from 2 to 3 percent for every year. While scrutinizing and examining the certainties that we have assembled from our exploration we now find that picking the healthier method for living is our customer's objective and will be what's to come. In this way, we are sure that our organization will be lucrative. Organico values the capacity to give astounding client administration; offering the most noteworthy nature of natural items that are accessible in the business sector; flavorful food cooked to flawlessness; and we ensure a quiet, nature's domain. At the point when our clients leave our establishment they will be exceedingly fulfilled, and proceed to reliably returned to delight in our organics nourishments. Organico has four managers which comprise of; the chief of showcasing, executive of account, executive of human assets, and the chief of operations. Each of our managers are answerable for a ...
They strive to understand our customer’s needs and wants to deliver products and services that fulfill and exceed all their requirements.
There are now several concepts of CSR and its definition, along with the meaning across corporations. In my opinion, and according with our textbook in page 11. CSR is about a particular set of business and strategies that deal with social issues. In addition, we can clearly perceive that CSRs application along corporations has increase in the past decade due to the several local, and international regulations in order to enforce business to act responsible.
The mission statement of the company was “As we grow as a company, it has become more and more important to explicitly define the core values from which we develop our culture, our bran...
Living a healthy lifestyle is a melting pot of several factors. One is not able to live a healthy lifestyle without a solid diet and workout foundation. The harmful side effects of processed food, drugs, alcohol, and sleep deprivation trump one’s life while mental and emotional stability aids in a healthy lifestyle. According to Jillian Michaels, “The right diet will regulate your blood sugar, balance your hormones, and maximize your energy, all of which promote optimal fat burning and muscle development.” None the less, one must form a platform based on healthy morals and principles in order to live life to its fullest potential.
CSR is a commonly used as an abbreviation for “Corporate Social Responsibility”. It is the corporate plan to assess and take liability for the organization’s effects on the environment and impact on social welfare. It’s basically a company's commitment to values that benefit society in addition to itself and its shareholders. It includes procedures that support community services, giving to charity, fair trade, environmental protection, as well as equitable business dealings with customers, employees and business partners.