Case Study Of Organizational Change

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1. Introduction:
Organisational change is both the process in which an organisation changes its strategies, operational methods, structure, organisational culture, or technologies to affect change in the organisation and the effect these changes have on the organisation. Organisational change can occur for distinct periods of time or be continuous (Shawn Grimsley, 2014).
In the case study, the financial group wanted to consolidate its customer contact centres across several divisions. Rumours started spreading throughout the company about whether the change will be good for the company, which lead to employees feeling unsafe in their job security. Some of the head employees like supervisors and key managers began resisting the change, leading to lower productivity for employees and the managers. A consultant was hired to help prepare the organisation for this change, and warned the CEO about the resistance in employees, but …show more content…

Kotler’s eight step process and the management of the process.

3.1. Kotler’s eight step plan to the change process: Step 1: Create Urgency
For change to happen successfully, the financial group should develop a sense of urgency around the need for change. It helps if the whole company wants to change and motivates to get things moving.
The consultant should be open and honest about what is happening in the company and why the change should occur, which is to improve customer service and reduce costs for the company. How more people people start talking about the change you propose, how more the urgency can build and feed on itself.
The consultant should develop scenarios showing what could happen to the company if the change is not implemented, and examine opportunities that could be exploited.

Step 2: Form a Powerful Coalition
The consultant should convince the employees why the change is necessary by getting support from the key managers and supervisors within this company. Managing the change isn’t enough – the consultant has to lead

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