Case Analysis Of Mcdonald's Corporation

Introduction

McDonald’s Corporation started out in the way that many businesses do, with one idea and a brilliant mind or two. The year was 1948, when two brothers by the names of Mac and Dick McDonald, set forth with the idea to provide a low cost, quickly produced meal. Thus, the restaurant we know today was born. The menu consisted of only nine items such as: hamburgers, cheeseburgers, soft drinks, milk, coffee, potato chips, and pie. The staple of this menu was the hamburger for only 15¢. In 1954, a milkshake salesman named Ray Kroc stopped by the brother’s hamburger stand to sell them more milkshake machines. Upon learning that the brothers were looking for a national franchising agent, he quickly realized his future would be in

The McDonald 's Corporation has franchised restaurants in 118 different countries totaling over 35,000 restaurant locations. Chances are you will find a McDonald 's anywhere you go in the world. People like convenience. Being able to grab a quick bite on your way to work or when driving across country is the idea that Ray Kroc cashed in on when he agreed to franchise out the McDonald brothers hamburger stand. Many locations come with a drive thru option. Adding this convenience allowed McDonald 's to better serve their customers who may be disabled, have a car load of kids that would take a lot of time to unload out of a car, or even to be able to service the business executive who is late getting to work but needed a quick bite to eat or a cup of coffee. In addition, many McDonald’s locations sport a children’s play place. By having such a structure, McDonald 's provides a service to the parents of children of having something to keep the children busy while the parents order, wait, and consume their meals. This falls under the Utilitarian ethical principle as it creates more good than harm. McDonald 's provides a service to their customers by having multiple convenient locations, distractions for children, and providing cheap tasty meals for

McDonald 's Corporation is a corporate sponsor of Ronald McDonald House Charities (RMHC), an independent 501c3 nonprofit organization providing many different services to people throughout the country. Some of the things the RMHC provide include housing for families of seriously ill or injured kids so the family can stay near the hospital, providing grants to many different organizations specializing in the research of different medical and mental conditions, and providing scholarships to students who may not otherwise be able to attend college. As previously stated, this is an independent charity using the Ronald McDonald character as their mascot, but McDonald 's is the largest corporate sponsor. This falls under the community building ethical principle because by sponsoring this charity, McDonald 's are building relationships with members of their community. Many McDonald 's also participate in what is called a “McTakeover”. This is an even when McDonald 's allows local nonprofit organizations to “take over” the store temporarily and that organization gets a percentage of the profits. This is another way McDonald 's gives back to the