BUSINESS LOGOS
INTRODUCTION
Business owners around the world and locally design a business plan; create a perfect company identity and that key element, in which plays an import role is a business logo. This design/ logo is vital to the image of the business, plays a key role in advertising and is a visual representation of not only the company, but also the owner. These forms of logos, Wordmark, Illustrated and Abstract can create many forms of logos and can reflect on any business according to the format in which you take. Some design logos can be combined while others can merely can on their own. Companies seek a logo that fits their image, which will attract local and broad consumers to buy the products. This is a key component for communication
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Some companies however, use combinations of these forms to create creative and unique logos for their business to stand out amongst the competition. When choosing one of these styles, you have to be careful how you want your company to be displayed (Martin, n.d.). When choosing to find the right logo, research is important to make sure they are targeting the correct audience and researchers have a number of options such as focus group and in-depth interview to help (Hauge, 2007). Also, you must think about your company, your name, size and budget and which logos is going to effectively allow you to compete (Designing logos: Wordmark or Symbol?, n.d.).
Wordmark Logos
One of the most simplest and effective ways to represent your business is with a Workmark logo or logotype. This form is usually a text only font treatment. Many companies such as Google, Coca-Cola and Microsoft and even Disney use this as a visual and direct form of marketing ("design inspiration," 2009). Using a Wordmark for a clean, effective tool to showcase your company name. This form hits the consumer directly without wasting time on symbols or marks in the logo. Also, using this form can easily identifiable and can be committed to memory.
Illustrated
Logos means the persuading by the use of reasoning. For example, “ No one even knows whether salmon can even survive in the lower San Joaquin, which has temperatures more suitable for bass and bluegill, (McEwen 1).” The quote is clearly a display of logos because the author demonstrates to the reader that the government does not even make sure the salmon can survive in the lower San Joaquin, which then convinces the reader the project is not well thought out and cannot be trusted. I agree with the author’s viewpoint because if the government was really interested in the benefits for people, the representatives would have looked into all the details necessary to be able to succeed with the project. Another example of the author stating logos on his article for the reader to get a better understanding of what the government really cares for is, “Besides, scientific evidence suggests that California’s salmon problems have been caused in large part by oceanic conditions and the environmental mess that is the San Joaquin-Sacramento Delta (McEwen 1).” This quote is an alternative representation of logos since it proves a fact. The fact makes the reader extra believable since he uses scientific evidence about California’s salmon problems. It is clear to me the position that is superior to the other one because there have been numerous studies proving this project will
An effective logo is unique, intelligent, visually enticing, and saves its desired message. In its original form, a well-designed logo is a form of brand identity. Although the design process becomes complex or time-consuming, the end product should always be understandable, memorable, sustainable, versatile and appropriate. 4. Make an active design
Brand recognition is important for both companies. Coca Cola uses white text on a red background, with the font being classical and the wording being quite bold. Using red symbolises love and loyalty, something that the corporation obviously wants in order for people to buy the product again and again. Benetton for their logo uses a dark green box, with the words 'THE UNITED COLORS OF BENETTON' in white text inside. This is the logo that is invariably placed in all of Toscani's work. The look of the logo is very modern and fashionable to reflect the style of the clothing they sell. Green also represents 'go', which is not unlike a traffic light that indicates that you respond to signals that the poster is showing. In the handcuff poster, the logo is in the top-right corner, and in terms of narrative flow, would be seen second after seeing the handcuffs and the linked hands. In the coca cola poster, it would be seen first because it is a t the top and in the centre.
In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.
A brand logo is a graphic symbol being used by organisations including businesses to represent and promote their establishments, and more importantly to create an unique identity of their products and services. The effective use of logo enables the company to engage the customers with a distinctive way and associate it with a brand name and slogan.
If you want your business cards and other promotional materials to drive your business forward you need to have a strong logo design. While the idea of creating a logo may seem easy, there is more than what meets the eye. Logo design is in fact a complex art form, and it can’t just be thrown together. At least it shouldn’t anyway! Anyone can create a logo yes, but you need this logo to be successful. A successful, effective logo will draw in it’s viewer and instantly reveal that company’s brand and values. You need your logo to be clear, memorable and stick in people’s minds. Many accomplish this by sticking to simple, minimalist concepts. A common strategy in logo design is the use of ligatures.
Firstly, Logos is an appeal to logic, this method is used to persuade an audience by reason. “Logos can be developed by using advanced, theoretical or abstract language, citing facts (very important), using historical and literal analogies, and by
If companies wanted to be successful in the marketplace, then they needed to understand the idea that their true product was not their product, but a lifestyle and the meaning of life itself. This is lifestyle branding. This philosophy explains why we see products internationally and specifically marketed toward teens and young adults. Lifestyle branding is why we are hearing more and more of sweatshops, “McJobs”, and the quality of the product diminishing. Nearly every corporation in America has been McDonaldized: where companies sacrifice individualization in employees and quality products for cheap, mass-produced, assembly line production. The promise of choice seems to ironically create less choice. No logo is the spirit of anti-corporate resistance. The process of branding in its simplest form is
Logos mostly refers to the structure and content of the text itself. When working with logos the meaning and logic of the film itself has to come into play. In the movie Of Mice and Men, Lenny continued to get into trouble, causing George to have to relocate them. George always knew that Lenny was going to get them in trouble due to all of the stunts he pulled and the fact that he was constantly forgetting things that were important. At first, the theme of the movie was fairly happy-go-lucky, then Lenny’s story of why they were there got out and he began to cause trouble again. When he started to cause trouble again, the movie turned more ominous. Eventually George had to kill...
In this essay I will look at the Film Company and distributer Universal Studios, also known as Universal Pictures. I will analyse the logo, branding, and marketing within the corporate company.
Corporate visual identity or logo of a company helps establish and maintain a company’s corporate image, of which colour and design are primarily central to it. ‘Within corporate visual identity studies has shown that, the logo has been highlighted as a key element, which can represent the organization to internal and external stakeholders (Byron & Lehman, 2007)’.This assignment examines the Bavarian Motor Works logo (BMW) as its company’s corporate identity towards the audiences; discuss in depth the colour theory used in the designing of the logo for corporate identity purpose as its main aim. Furthermore, go about explaining the attributes concerning the design principles in the logo design. For example: the balance used on the
Adidas AG has extensively used the theorised procedures above to create relevance of their brands in the market with keen awareness that they face stiff competition from other companies like Puma and Nike. The company understands that creation of an attachment to its products by the customers is a procedure. The symbol below represents the company logo that represents the brand imagery as indicated on the logo model above.
When an individual decides to venture out on their own and become an entrepreneur they are taking a huge risk, one of the tools that can make the difference between being successful or failing is the Business Model Canvas (BMC). Osterwalder invented the BMC because he believed that a company’s first business plan always failed the minute it reached the customers, leaving the owners discouraged and deflated and feeling that they had wasted time, energy and money; so he wanted to create a more flexible business plan that owners can edit and make the changes needed to reach the customers needs "One Tool Startups Need to Brainstorm, Test and Win | First Round Review," n.d.). The canvas consists of nine elements or building blocks that create a visual template spelling out the business’s value proposition, infrastructure, customers and the finances (White, 2012). Breaking down the key elements that are vital to taking customers needs, wants or problems into a fruitful company
According to the Seoul International Colour Expo, the colour of a brand logo increases the brand recognition by 80% and 84% of people believe that the colour reaches the consumer when choosing a brand. There are different colours, they affect people differently for example, red is the highest tone stimulation.
Most of the big organizations will have watchful thought and well arrangement when they are planning the design of their logo for their business. This is an important step for every company. If a logo could not help in generating awareness to customer, it is definitely failing to serve as a logo for an organization. If, it does not help the customer to think about the great brand of the company, it is also a failing logo. So, the logo of a company is not something that can simply do with it. Why we have to focus on the logo design? The main reason is the best logo would help a company to create a brand image in very first place. The logo creators would create a logo that is able