Brief History Of Harley Davidson

Introduction

The 1900s, a remarkable year when William S. Harley and Arthur Davidson made history by revealing to the public the first production of Harley Davidson motorcycle. In the year 1901, William S. Harley, sketched several plans for a small engine with a displacement of 116 cc and 102 mm flywheels. This engine was designed to fit in a regular pedal-bicycle frame.

Over the next two years, Harley and his childhood friend Arthur Davidson worked on their motor-bicycle. It was completed in the year 1903 with the help of Arthur's brother, Walter Davidson. Harley and the Davidson brothers found it was difficult or it couldn’t climb the hills around Milwaukee without manually pedaling across when they decided to test their product.

This paved way to improvise on their design and creating a platform to recreate their invention. Work immediately began on a new and improved on a second-phased machine. This first "real" Harley-Davidson motorcycle had a bigger engine of 405 cc with 25cm flywheels weighing about 13kg. The larger engine and hollow-frame design took off immensely and marked the path to future motorcycle designs.

Harley and the Davidson Brothers built many prototypes and launched them over the years. Modern Harley-branded motorcycles now fall into one of six model families: Touring, Softail, Dyna, Sportster, Vrod and Street. These model families are distinguished by the frame, engine, suspension, and many other distinct characteristics. They are more often knows as heavy weight motorcycle producers with a loyal network of consumers all around the world.

It (Headquarters) now stays in Milwaukee, Wisconsin, U.S. with 6000 employees and a net income of US599.1 million as of 2011.

Target Market Profile

Harley-Davidson, as a...

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...at these people.

We need to understand and analyze these problems and aim at becoming the most sought after Bike Company.

Questionnaire 1 - Name: Age: Occupation:

1. Do you own a bike?

2. The purpose of owning a bike?

3. Name the company/brand of the bike that you possess?

4. What made you choose this brand over the others?

5. What was your first impression of this brand?

6. Briefly explain your first experience with the bike/brand?

7. If you do not own a bike or from this brand, what would be the buying factor to make an initial purchase?

8. Briefly explain your post purchase experience, satisfying, pleased or dissatisfying?

9. Would you recommend this brand to other consumers?

10. What sort of improvements or marketing measures do you expect from this brand?