Breitling’s Unitime For Professionals
A world class ultimate travelers watch for perfectionists; Breitling unitime was first introduced in the 1950’s. Breitling unitime is a self-winding world time watch which provides time from 24 timezones. At the 2012 Base-world watch fair, the brand had introduced the updated version. The Transocean Chronograph Unitime is a timepiece that conveys the brand’s classical, aviation-inspired theme with technical innovation a striking, modern design. Breitling has used the three Aristotle’s appeal ethos, logos and pathos to make this advertisement successful in attracting consumers.
One of the world’s most successful sportsmen and style icons, David Beckham stars in the Breitling ad. This powerful ad was
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shot by renowned American Photographer, Anthony Mandler. In the advertisement, Beckham is seen standing on the runway of Mojave Air & Space Port in California in front of a private jet and he is wearing his Steel mesh Transocean Chronograph Unitime. Aristotle’s appeal to Ethos is greatly utilized in this advertisement.
Breitling takes advantage of the credibility of David Beckham, a world class soccer player. David is a English professional footballer who has played for teams such as Manchester United, Real Madrid, Milan, LA Galaxy, and has appeared in the England National team. He has also been the captain of the England team 59 times. Breitling uses its own credibility as well since it is a Swiss brand which is famous for a range of exotic watches. Breitling watches have been a pinnacle of the industry since 1884 and is in Grenchen, Switzerland. Breitling watches are mainly marketed towards divers or aviation and are used worldwide. Furthermore, the advertisement has expresses Logos by providing more information about the watch and its ability, further persuading consumers to purchase the watch. It states that David Beckham who insists on perfection. It describes that watch as the ultimate traveler’s watch which is endorsed by a 5-year Breitling warranty. This indicates that they have faith in this watch and that is why they have a long warranty. The logos provide the function and advantages of the watch by stating the high performance, self-winding chronograph unitime enables readings of the time in all 24
timezones. Finally, the ad uses the last Aristotle’s appeal pathos to attract customers. Many people idolize David Beckham and his style. People like to travel with class and watching someone who is a sports and fashion icon wearing the watch would motivate some buyers to purchase it. The color of the advertisement is darker and so it portrays that they are serious about this watch and that thesis a real deal. The color which is a dark greenish and grayish, gives a classy feeling. Beckham is dressed professionally with a black shirt and black leather jacket and ready to travel on his private jet is very appealing for many people. There are many people who admire David Beckham’s fashion choices all over the world. The advertisement has made use of a perfectionist, a world class soccer player and a fashion icon who is famous for his style, to make this ad more appealing to viewers. The Breitling company with its logo “Instruments for Professional” has done a great job with the ad as it uses all of Aristotle’s appeals to persuade the consumers to buy the product even it may be a little expensive.
Thirty-two years ago Apple released its first commercial during the Super Bowl. The ad contains multiple references, including its title, from George Orwell's dystopian novel “1984”. The idea was conceived by Brent Thomas and Steve Hayden who decided on the brilliant tagline “Why 1984 won’t be like 1984”. The famous Ridley Scott directed the ad while actress, model, singer, and athlete Anya Major played the lead role. Apple’s “1984” has several instances in which one can observe the use of the three appeals: ethos, pathos, and logos. “1984” uses Aristotle’s three appeals to endorse the new Macintosh and put Apple on the market. More specifically, the use of ethos is blatantly obvious in the ad.
- The best example is to keep the logo as clean and clean as possible, Google company logo
A man gets up in the morning with nothing to do, why not play the Nintendo Switch to start your day? Want to have a good time and excitement with your family and friends? Nintendo Switch is what you want! It is easy to connect and disconnect. It is portable and can join other player with Nintendo Switch and can be played anywhere. Most of all, it is for all ages and they have a wide variety of games to choose from such as: Boxing, Dancing and Adventure games.
Do starving children have an effect on everyday life? Ethos, pathos, and logos shows in a modest proposal about how Starving Children affect America and solutions to the problem by John Smith.
We see ads everywhere though-out our day even if we know it or not. Ads that make an attempt to persuade us one way or another. It could be to persuade someone into buying a product or even helping children that are in need. Either way, all these ads use certain persuasive methods, which include ethos, pathos or, logos, to get peoples attention. I saw an ad created by the National Association for Gun Rights. Obviously this ad is trying to let people that we have a right to have own guns. The ad shows a woman pointing a gun with the words “Mama didn’t raise a victim”. I’ve decided that the author was targeting woman that can presumably be victims of assault/abuse at any time. Given this information, the author is using pathos to let us know of the dangers that can be encountered at any given time as well as ethos because of the organization promoting the ad and even a bit of logos.
Many veterans in the nation are struggling to find clothes, shelter, and food. Veterans from the Vietnam War until the most recent wars do not receive the appreciation and the care that they deserve. Due to the lost cause during the Vietnam War, many Americans turned away from supporting the military. After the Vietnam War, military antipathy was on the rise. In the 21st Century, organizations such as Wounded Warrior, Salvation Army, and Travis Manion Foundation are some of the few that provide aid for military veterans. Although someone can argue that veterans receive enough aid from these organizations, a great deal of veterans are sleeping in public shelter homes or wandering in the streets begging for food and clothes. Five Finger Death Punch produced
For some, an argument may be a discussion that leads people to become mad and feel hate towards someone. This also might bring tension, between friends and family, but there’re times when people just want to discuss a topic that they feel would make the conflict better or resolved. When an argument happens, it’s recommended to use Aristotle’s Rhetorical Triangle. It is here that Aristotle set’s up three ways to appeal to the audience, which are ethos, pathos, and logos. These three appeals help the writer to persuade, inform, or convince the audience that what he/she is doing the right thing. Without Aristotle’s Rhetorical Triangle and Aims of Arguments, the writer would unsuccessfully perform an argument correctly. If creditability of the
Logos a way for writers to use any form of mathical reasons, such as numbers, facts, or statistics, in their article or in their arguments. Goode provided facts and statistics throughout her article, and knowledged that mental health should be taken serious, because the issue is increasing every year. Goode logically support her information about the framework of the Precede-Proceed, and discussed the seriousness of school counselors and other school officials playing a major role in decreasing the chance of students having depression, stress, and high levels of anxiety.
Coming Out of Your Closet: Ash Beckham at TEDxBoulder. Dir. TedxTalks. Perf. Ash Beckham. 2013. Video.
...d using light instead, saving money for the consumer in the long run. The thought of saving money by not having to buy batteries will drive the typical American consumer to buy this watch to save money on batteries. Women, especially golfers, will show more interest in this watch because it is modeled by an athlete and this will make consumers think the watch it more trustworthy than it may be. Consumers will be driven to buy this watch purely by egocentric feelings and not by the facts or history of the watch itself. To the typical American consumer both of these watches look like a good buy depending on how much money they are willing to spend. However, the Rolex ad better supports the trustworthiness of the watch by dedicating its ad to several different celebrities who wear their watches, instead of the one celebrity used in the Citizen’s watch advertisement.
There are limited signs relating to the practical aspects of owning a Patek Philippe Geneve watch. The functional aspect of the watch, which is to show the time, is played down throughout the advert and only referenced in note (12).
With existing products such as the ‘Fitbit’ watch already in the market, Fitbit could pose a threat to ‘FAHSSK’ if they were to create a similar product, and other competitors could potentially enter the market if the product receives a higher demand. However, with ‘Fitbit’ proving there is a market for health devices and no specific health device targeted towards the aged care industry, there is an opportunity for profit. While ‘FAHSSK LLP’ suffers from the weakness of all new companies, which is being obscure, the strength of the ‘WatchCare’ lies in that there is an untapped market for this product. Not all elderly people suffering from heart conditions can afford or desire 24/7 care in aged care facilities, creating a demand for alternative methods for monitoring their health without frequent visits to their GP. However, for those suffering from dementia, while the GPS function of the ‘WatchCare’ would be beneficial, established products designed specifically for those suffering from dementia and aged care facilities threaten ‘WatchCare’s’ success in that
Would you want to drink the same water you bathe in or the water that your dead family members are in. For many this is the reality of their everyday lives. This water is also very polluted by the people that live near the water source. Jyotti Hottam, “How India’s success Is Killing It’s Holy River”. This article effectively uses the ethos logos and pathos argument because it gives facts that support the points they made.
A watch is a timepiece worn on one’s wrist fastened by a strap or band. They are a common item of purchase for men, women and children. I noticed that there are fewer people wearing watches; most if not all rely on electronic devices for the time, such as mobile phones and tablets. Personally, I feel bare without a watch. My wrist is aware of the absent weight. “For everyone who falls in love with a watch, a watch is the one item that goes everywhere with you, so that even in that lonely motel room on a business trip, or sitting as I am right now stranded in an airport, you can look at your watch and feel a sense of comfort. A watch is your best mechanical friend, wherever you go.” (Stone, 2006)