Berrywhite Essay

Case Study – BerryWhite, a Social Entrepreneurship

BerryWhite is an emerging enterprise, which was founded in March, 2012 in the United Kingdom by Andrew Jennings. They manufacture, market and sell non-carbonated organic fruit drinks, in 27 countries around the globe. (Crowdcube, 2014) The enterprise has conquered many challenges and obstacles during its initial years that are associated with small business activities when it comes to the entrepreneurial process, including finding the capital to start the business. This part-start up and part social enterprise started with a £100,000 bank loan and £145,000 private investments (Megan Dunsby, 2014) and later raised £300,000 through the contribution of 172 investors via crowdfunding campaign, in

(Crowdcube, 2014)

The idea of starting this venture came to Andrew Jennings mind, with his passion to combine fruits with healthy aspects to extract the best out of them to produce light and refreshing drinks with adding absolutely no sugar. His main goal was to keep artificial ingredients out of the product to protect the natural fresh flavor in it. Being an owner of a small-scaled business he faced many challenges to make it a success among the market competitors and like Innocent and Tropicana, who are offering somewhat similar products and are well established, large-scale businesses. He had to find a niche, be innovative as well as explore unique entrepreneurial processes to control both external and internal influences that a small business owner would face. He developed a concept for this part start-up, part social enterprise, and came up with the idea of donating 10% of its profits to charity, which has clearly seen it outshine competitors in the market. That donation will help the underprivileged children and