Aussie Pooch Mobile
Executive Summary
Aussie Pooch Mobile was founded is a continuously growing company since the foundation in 1991. Dog washing with the accessory value added services lift Aussie up to be a dominant company on the market. The introduction of the franchise system increased profitability quickly and the company continued to follow the successful franchise strategy.
Aussie Pooch Mobile was considering being a more international company and expands internationally. Different issues need to be considered in the expanding process: where, when and in what from should the company expand? What products and services are needed for being successful in the future as well? Increasing competition can influence all the decisions of Aussie, so they have to be aware of the demand and their possibilities in different countries, before expanding internationally.
Situation Analysis
Aussie Pooch Mobile is Australia’s largest mobile dog wash and care company, that offers such a service which is taken to the customers homes directly. Their image in the market is so great with this mobile service plus adding additional services free to customers about the dog’s diet, health care and skin problems.
According to the technology they use special hydro bath equipment that enables the operators to clean the dogs more thoroughly than it is possible in a basic home garden.
They experienced that such a special bath could reduce and eliminate the fleas and ticks, improve its skin condition and clean its coat and alienate smells.
Their goal is to niche the dog bathing industry and trying to going international.
From the Australia’s population of 19.387 million (2001) 40% which is 7.4 million households owned at least one dog. There ...
... middle of paper ...
...vice
• Service industry is growing
• Changing household model (dual income families who don’t have time)
• More people decide to have a dog Threats:
• Growing competition (Jim’s Dogwash and Hydrodog)
• Recruitment problems in other markets (the problem Jim’s Group had in the US market)
• Unknown potential of international markets (lack of information)
Table 2
The three major dog-washing providers in Australia, in 2002
Name Operation in countries # of franchisees Dog washing fee Extra services Franchise fee (incl. GST) Average franchise territory (based on # of homes)
Aussie Pooch Mobile Australia, New Zealand, New Caledonia, Malaysia, United Kingdom 140 $15-30 Yes $26 400 12 000
Jim's Dogwash Australia, New Zealand 74 $28-38 No $11 000 2 000
Hydrodog Australia 69 $15-40 Yes $24 500 10 000
References
http://www.appma.org/press_industrytrends.asp
Great Sniffs offers a variety of services to pet owners. One of their primary services is do-it-yourself dog washing. Great Sniffs provides the essentials, like the bathtub and soaps, and the customers wash the dog. They offer three packages, from basic to “everything,” which cost $14 to $18. A Great Sniffs employee will wash customers’ dogs for an extra charge.
How much is that doggy in the window? The one with the waggly tail? Well, if you knew where that puppy came from, you may think twice about purchasing the canine. Puppy mills have been around for over fifty years. (Madonna Of the Mills) In these mills, the people who are in charge of the dogs, also known as breeders, are breeding female dogs left and right. Not only are they breeding them every chance they get, but they are performing this task in very unsanitary conditions which causes serious health issues to these animals in the mills. While puppy mills can help people who want to find a breed of dog that is hard to find, puppy mills need to be terminated due to the puppies being mistreated and abused, the overpopulation
9.) Why You Should Avoid the big, chain pet store dog training programs: Because in most cases, the dog trainers you'll encounter have only 2 to 3 months experience, and have been recruited through a newspaper ad. Dog training is both an art and a science. There is no way that you can become a professional dog trainer without apprenticing with several experienced dog trainers, with varied backgrounds, over an acceptable period of time. Stay away from the large pet store dog training
Retrievers are eager to please their owner, love the water, and are known as the “flusher” of bird dogs. Retrievers are great family pets and are very faithful to their family as a whole, but the main master or alpha is the hunter that the dogs live to please. Pointers are also eager to please, but they a...
Service dogs are another form of Animal Assisted Therapy. For example, a person that is deaf can own a hearing dog. “In these circumstances, a hearing dog can offer ameliorative benefits aside from alerting the caregiver to the phone ringing. A dog, being a full-time companion, ends up being a conversational partner that responds behaviorally to the statements and moods of other people nearby” (Fine 67). The dog becomes more than just a pet, but acts as a family member that takes full-time care of you.
An increasing number of pit bull attacks have occurred over past decade. People who are attacked by pit bulls always suffer serious injuries because of the pit bulls’ sharp teeth and strong muscles. In October 19, 2009, Dr Hugh Wirth who is the RSPCA’s Victorian president renewed calls for American pit bull terriers to be bred out of Australia. The current laws require owners of pit bulls to register their pit bull. While some people are satisfied with the laws because they think that they are safe, others disagree. From my own perspective, the laws should be improved. The government should ban these fierce dogs and wipe them out instead of just registering them. In my opinion, there are three reasons why I am in favour of Dr Wirth’s proposal.
Optus Communications Pty Ltd was incorporated in 1991 as the holding company of Australia’s first private communication carrier (Mclennan, 1998) and by mid – 1994 Optus employed more than 2600 employees (Katz, 1997). Sintel Optus Pty Limited (Optus) is a subsidiary of Singtel Inc providing services in the field of telecommunications in Australia. The firm provides mobile, national and long distance services, local and international telephony, business net...
The prevalence of pet ownership in America has more than tripled during the last several decades, rising from 67 million households during the 1970s to 164 million households in 2012 (Human Society, 2014). The conscious decision by 62 percent of American households to own at least one pet represents a long-term commitment of time, money, and dedication to the needs of a wholly dependent entity. The basic needs for all pets, inclusive of companion animals and farm animals, include several provisions. These provisions include access to safe, clean drinking water at all times, access to high quality food commensurate to the weight of the animal, and adequate shelter from excesses of heat and cold (Agape, 2014). Beyond the life-essential basic needs of animals lay commonly accepted requisites that define responsible pet ownership. These requisites or minimal standards of care include access to veterinary care, access to exercise, and freedom from physical harm.
Having a dog can be a great experience for people who enjoy their company. These animals are usually friendly and active; they are intelligent and can develop a strong relationship with their owners based in love and care. However, having dogs is a big responsibility for the person who owns it, because they are animals, so they cannot support themselves. Dogs need someone who can feed them, give them love, and someone who can make them exercise. Moreover, these animals need big spaces in order to run and develop their muscles, so the owner has to know that he needs to take a walk with the dog several times a day. Dog parks are a great place to take the dogs because it provides a space where they do not have to be with leash every time, while they can interact with other animals of their specie in a pet-friendly environment. Every city in the country should have at least one of these places, in order to help their inhabitants with their pets and because it is a good part of the life in community.
Holistic dog treatment needs to be understood as for what it represents. A holistic veterinarian seeks to promote the animals' natural healing capabilities from within as well as through harnessing the energies from the body. They use the least toxic, least invasive and most nurturing path to healing. Holistic medicine is defined as any system that diagnoses and treats a disease in the context of the whole patient.
contact on the behaviour of sheltered dogs. Applied Animal Behaviour Science, 60 (1), 83 – 88.
Compared with the rate of many decades before, the rate of mobile usage is zooming these days. The developments of general economy and technology revolute peoples’ life styles and bring mobile business into a new page. Nowadays, business trends could still make a huge difference in those mobile companies.
Manufacturers and service providers of cell phones are located throughout the world, although, as inCode, a wireless business and technology consulting firm, suggests, “Not many wireless carriers today have a truly global presence.” However, the company predicts that “the top 10 wireless carriers are going to make a push for globalization in the coming years” (“InCode releases…”). Most especially, inCode foresees service providers reaching to “unconquered markets like China, which is the fastest growing wireless market in the world” (“InCode releases…”). Some companies have already tapped into the global marketplace, spreading areas of coverage across continents. The cell phone manufacturer Nokia, for example, is rooted in Finland, but sells cellular phone products virtually everywhere on the globe. Service providers, although most often more less expansive in scope, are also trying to provide more global coverage.
"Pet Overpopulation : The Humane Society of the United States." RSS. The Humane Society of
However it only works if people actually have their pets spayed or neutered. In Sochi Russia during the last Olympic Games, there were stray dogs found around the entire city. The dog population was out of control. They even had adoption stations in the city so tourist could adopt pets, and take them home to be their own pets. A local pest control company has a contract to scoop up and kill Sochi 's strays, in part to avoid any embarrassing appearances by dogs during competition. The International Olympic Committee is trying to paint a less gruesome image of the dogs ' fate(“Opposing Viewpoints in Context - Document”). Scooping up dogs and euthanizing them happens all over the world, I commend those who adopted dogs from their wicked