Analysis Of Why Happiness, Why Now By Sara Ahmed

In the essay Why Happiness, Why Now? Sara Ahmed talks about how one’s goal in life is to find happiness. Ahmed begins her essay with skepticism and her disbeliefs in happiness. She shows her interest in how happiness is linked to a person’s life choices. Ahmed also tries to dig deeper, and instead of asking an unanswerable question, “what is Happiness?” she asks questions about the role of happiness in one’s life. Society pressure themselves to be happy; they often ask questions like, “does that make you happy?” What they fail to understand is that sometimes doing the right thing, for the moment, might not seem to bring happiness in one’s life, but after trekking the ups and downs of life, happiness might be waiting on the other side. From time to time people also judge good and bad through happiness. “If something is good, we feel good. If something is

The society uses one’s happiness to seek their own. Starting with the ancient Adam Smith’s theory of a market economy where commodities are sold and bought in a market freely, where sellers and buyers exchange to achieve profit, and happiness is derived from profit. Thus “happiness is both produced and consumed” (Ahmed 3). Happiness is a matter of research for corporates of big companies. They try to figure out which product makes the buyers feel the happiness they need, so that they can produce more for their own profit. So, they cunningly make commercials with people having a good time. Which when watched by the buyers they get the false sense that their life would be so much better if they bought that small bottle of happiness. Once they buy their “Pandora’s box” they hope that underneath all the unnecessary objects there will be happiness, but they are dispirited at the end. Unknowingly the markets are making the society a more dull and sad place rather than distributing