Fairlife Milk
Since when does sexy conduct healthier and better milk? The two print ads that I am introducing to you is a milk from the Coca-Cola Company. The milk is called Fairlife and comes in different flavors: 2% reduced fat, 2% chocolate, fat free, and whole. Their tag line is “Believe in a better milk”.
Fairlife milk advertises a woman bending forward, with her hands on her hips, and is showing a lot of skin of the chest and the high thigh areas, kind of like a Pin-up girl. The woman in the ad is wearing a dress made of milk, high heels and is expressing a shocked look on her face with her mouth open and wide eyes. There are white bold letters on the right of the woman that states “Drink what she’s wearing”. The background of the ad is a
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The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.
Another ad from Fairlife milk has the same blue background and the words “Milk your milk for all it’s worth” are printed in bold and white lettering that takes up most of the ad. To the left of that saying is a Fairlife bottle with white milk surrounding it. Under the bold saying it says, in smaller lettering, “50% more protein, 50% more calcium*” and in even smaller lettering under that it says “compared to ordinary
This advertisement uses a combination of star power and a simple color scheme to draw viewers in. Most people know who Kim Kardashian is and by showing her having fun, the viewer subconsciously links that to the fun they would have. The black and white shades are all bland when compared to the green color of the bottle, the drink, and Kim's dress. By using the natural color of the drink to show off Kim's dress in the middle of the crowd, tells the viewer that by drinking this liqueur, they will also stand
There are many denotations in this ad. There is a man, three women, bags, sides of buildings, a chair, writing on a window, a sidewalk-like walkway, a bottle of Southern Comfort, some white lines, and two lines of copy. The first line of copy reads, "Your free time may have changed. Your drink doesn't have to." The second line reads, "Hang on to your spirit." There is also a division in the ad, the top two-thirds of the ad being the photo image and the bottom one third being a black background.
The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to the attractive woman on the right with bright colors drawing your attention there as well as the bottle of whiskey which is right in the middle of the page. Then what gets these peoples attention to stay there is the fact they have an incredibly good looking female who is posing in next to nothing. Then a way that they try and get the females to look at the advertisement and read it is by showing a very plain girl who seems to be very typical of girls during their younger years. Then beside they show the same girl who now has become a women who is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is if you drink Evan Williams Kentucky straight bourbon whiskey.
Due to her vitamins the wife can excel and “thrive” whereas the husband is “all tuckered out by closing time”. Again roles come into play, the man tired from a long day at the office representing a blue collared business man, while the wife takes role of the housewife ready and willing to complete whatever is necessary to please her husband. The situation seems attractive to women, the man not only complimenting her good looks but her hard work as well. The words coming out of her husband’s mouth show a sense of validation, forcing the audience to believe that a woman’s tasks are indeed rewarding. The ad sets a standard for the culture to reciprocate, making it okay for women to size themselves into a sexist
The documentary Killing Us Softly 4 discusses and examines the role of women in advertisements and the effects of the ads throughout history. The film begins by inspecting a variety of old ads. The speaker, Jean Kilbourne, then discusses and dissects each ad describing the messages of the advertisements and the subliminal meanings they evoke. The commercials from the past and now differ in some respects but they still suggest the same messages. These messages include but are not limited to the following: women are sexual objects, physical appearance is everything, and women are naturally inferior then men. Kilbourne discusses that because individuals are surrounded by media and advertisements everywhere they go, that these messages become real attitudes and mindsets in men and women. Women believe they must achieve a level of beauty similar to models they see in magazines and television commercials. On the other hand, men expect real women to have the same characteristics and look as beautiful as the women pictured in ads. However, even though women may diet and exercise, the reality...
...nerally a more healthy people. Milk has many hazards that are veiled from the public and pose many grave risks to a consumers health.
The Aveeno Absolutely Ageless ad features and attractive famous woman who has blonde hair and blue eyes. She has her nails done and has a very big ring on her finger. She has on what looks like a very soft white sweater. The
This advertisement makes Diet Coke popular because it focuses on why the consumers drink the product; it 's refreshing and does not cause weight gain. This is proved in the advertisement because the women portrayed are happy and having a good time while sharing a Diet Coke, which leads the consumers to believe that they should buy a Diet Coke as well. This association increases sales and helps improve the overall market
This image was the original artwork from which the advertisements have taken or ‘borrowed’ the element of the ‘milk being squirted on to their face’, and thus is considered cultural appropriation. There is no intended sexual innuendo with the artwork as there is in Image 2 and Image 3 (although there has been speculation), and the source from which the milk is coming from is visually
A lot is shown in this 30 second advert many symbols, different images, all kinds of colours and a small variety of people. The first thing we see is a person holding a magazine with a women's face on it, the name of the women on the magazine is Caroline Penri after this a celebration is revealed there is a lot of people everywhere smiling and laughing and drinking most of these people are white, then we see two children they were boys and they were also white. After the boys were shown, we see bottles of total effects (the product), next we perceive the same two boys shown before, though this time they seem to be upset. After the upset boys are shown, we see the woman that was shown at the beginning (Caroline Penri) in bed with a man next to her. The last thing the advert portrays is a variety of cakes with numbers on them the numbers were 27, 30, 33, 34 and 36. One thing that really stood out to me in this advert is the numbers they had used like a list, 1 wedding, 2 kids, 43 bottles of total effects, 7 signs, 185 tantrums, 378 pre-dawn starts and 9 birthdays.
The advert seeks to get a cheap laugh from the target audience with the image of the woman in a sexual pose and the picture of the beer. The ad promotes the idea that beer is the most desirable thing in the ‘Far East’ and that beer is much more important than women. It also openly laughs at the South East Asian sex trade by putting a prostitute in the middle of the ad. The ad also implies that women in the ‘Far East’ are only good for sex (dressing in revealing, sexual clothes designed to make the woman in the ad seem more desirable). From a technical point of view, the ad works very well.
The ad that I chose to deconstruct is a print ad that is designed to market CoverGirl mascara. The sender of this ad is CoverGirl Cosmetics because they are trying to “send” their new products to their target audience. The target audience, or receiver, for this ad is directed towards women who probably age from 16-55. This ad specifically is trying to reach women who are bold and fierce and would like dark long lashes to show off. This ad focuses on women who are flashy and want to live life on the edge.
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
The packaged milk category was originated in 1981 by (quaintly named) Milk Pak, which pioneered tetra pack milk in Pakistan. The supply chain involved collecting milk from rural areas across Punjab, processing the milk through UHT (Ultra-High Temperature Processing) treatment, and selling it to consumers in uniquely colored triangular and rectangular packs designed to prolong the milk’s quality. Milk Pak’s “Milk Packs” were very well-received and the brand soon became synonymous with quality milk. Its first real competition came in the form of Haleeb, which introduced distinctively blue tetra packs to the market in 1986.
At the beginning of the commercial, it shows a woman probably in her late twenties or early thirties laying down on what it could be a bed. On the scene, it shows her back holding a bottle of Guinness Beer; the commercial never reveals her face during the duration of the commercial scene. This scene exposes only part of her back, camera lens, focus, wide angle; close-ups are never adjustment at any time during the camera shoot. The scene only shows the bottle of beer on her back at all times. Furthermore, is seems that someone is given her a body massage on her back by the movements she is doing in the scene. However, the bottle never falls from her back at any time even with her body movement. Near the end of the commercial, a male with a tattoo on his arm appears in the scene at her right side in the direction were the woman’s feet should be. After the male puts, the bottle of beer on the woman’s back yet, there is another male who grabs the bottle and is located on the other side of the woman’s body were her head should be. Both men seem to be enjoying drinking the beer at the same time having great sex one on each side of the woman’s body. Though there are no dialog between the any of them, in which this implies