Zipcar follows an integrated cost leadership/differentiation strategy. Such a strategy has provided the company with a number of competitive advantages. Zipcar has distinguis...
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...arget markets. Zipcar must expand into new campuses. In order to retain college users after graduation, the company should continue fostering the Zipster culture. They should highlight the increasing costs of car ownership. Retaining these consumers would lead to long-term sustainable growth. Zipcar should develop the ability for consumers to return the Zipcar at multiple locations. The Zipcar product would then be more readily available to a wider selection of customers. They should also pursue new parking contracts with cities. Another recommendation is to expand IT investment. Innovation helps a company to stay ahead of the competition. IT has given the company the reputation of great customer service and that must be expanded upon. A final recommendation is to partner with car companies, such as Ford to cut high fixed costs which plague the company.
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